Getting SocialMatt Deegan (@matt) from Folder Media

(@folder)

Then:Student Radio

Radio AcademyGWR GroupGCap Media

Now: Folder Media

Consultancy & Services

DAB MultiplexesFun Kids

1.Social for You2.Social for Listeners

1.Social for You

Does your online presence help define you?

CVs are not the only things I look at

tom watts radio

Everyone Stand Up!

twitter handles….

Skills & Experience(and to see if you’re a dick)

LinkedInProfessional Profile

Tidy profile/Good picUp to date

Describe and link to your skills and experience

FacebookWhat’s Public?

Have a great header and profile picRe-classify most things as Friends or Friends

of FriendsCreate ‘Public’ posts that better define you

TwitterYour Public Persona

Have a name that identifies youGet a good profile picture

Have an up-to-date bio that explains who your areLink to somewhere relevant

Say where you live2/3rds of your posts should define you

(the others should be fun)

YouTube & SoundCloudDemonstrate Skills

Have tidy profilesJust material you’re happy withUse them to broaden your story

2. Social for Listeners

Why does radio bother with social media?

Reach and Hours

Reach = more people listeningHours = people listening longer

How To Drive Reach?

Reach can bedriven by sharing

Likes, Shares, Retweets, Loves, Re-Tumbling

How To Drive Hours?

Hours growth comes from people listening longer or

coming back multiple times

Drive hours through:cross-promotion and

appointments to listen

Matt Deegan (@matt) from Folder Media

(@folder)