Narration comes from a man with a deep voice.

Stereotypically, a masculine voice is more powerful and influential. This therefore, makes you more

likely to believe him when he claims “Critics call it a cinematic

masterpiece”.

The narration has a deliberate speed to it, this is

likely because it better coincides with the pace of orchestral soundtrack and,

in turn, helps with continued build up of

tension

The radio spot begins with a quick and simple sentence, “Explorer this is

Houston”. The mentioning of Houston (coupled with the sound of radio

interference) helps the audience quickly infer that this movie is set in space. This people who are interested in such topics pay closer attention to the advert so they

can find out more.

After the narrator says that the movie has “nerve

shredding suspense”, the music becomes much

louder and higher pitched. This is then coupled with more film audio in which

the character sounds panicked and unsure of

what to do next. This connotes the characters

are in danger which, thus, builds tension.

As the narrator starts talking about the director (Alfonso Cuarón) and the

distributor (Warner Brothers), the music becomes much more

subdued and triumphant. This is designed to help display the director and distributor as esteemed professionals who can create great products.

Furthermore, it also helps back up the positive claims

made earlier by the narrator.

The advert also uses quotes from the film to help re-enforce the claims being made. For example, when the narrator says that the movie has “gloriously realised 3D” which is followed by the line “the sunrise”. The actor in the film says this with a sense of awe and wonder (indicating that what he is seeing is truly special). This makes people want to go and see the film because it gives

them the opportunity to see such wonders in as realistic a way as possible.

Darwin:

Consists of audio clips from the

documentary and narration

The narration in the advert is Swiss. This is because the documentary was to be premiered at

the Zurich Film Festival and, therefore, it made sense to make the advert in the language of the country (as people from Zurich are likely to go

and see it).

The advert concludes with the venue and ate that the documentary

will premiere. This is because the last thing said to the listener is the thing that they are most likely to

remember

The advert only uses one piece of audio from the documentary itself . The piece of

audio used is from an interview. As interviews are a common convention in the genre, people who listen to the advert can

more easily recognise that this is a documentary.

The interview claims that Darwin had a “bad

reputation for hookers and booze”. This is

coupled with a subtle yet ominous soundtrack

which leads the audience to believe their is more to this character than you’d

perhaps expect.

The advert provides very little information about

what the documentary is about. This leaves the listener with multiple

questions that they want answered (thus they want

to watch the documentary