radio days joburg 29 07 2011
DESCRIPTION
Presentation given at the Joburg Radio Days - August 2011TRANSCRIPT
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You can’t close your ears
Clive DickensCOO – Absolute Radio
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Now some bad news
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UK Commercial Radio’s revenues falling
Source :RAB/Ofcom
£(M
’s)
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Now the good news
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82%Source : BBC Eartime research 2010
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47mSource : RAJAR Q4:10 IPSOS/RSL
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2.7mSource : RAJAR Q2:11 IPSOS/RSL forecast
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Platform neutral
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0
5,000
10,000
15,000
Radio Online
2010 2013
Decide what business you are in...
Source: AA/ Spend in Euro
€ ‘0
00s
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Unique People
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Unique Music Content
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Unique Football
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Go where your audience are
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All UK Radio in one simple player
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2.2m app downloads
300,000 monthly active users
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Mobile Strategy is more than ‘listen’
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Website more than a brochure
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Over 11m YouTube views
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Over 20,000 free episodes ‘On-Demand’
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3,967,870
Source : Absolute Radio server logs for June 2011
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Absolute Radio Network streamed 11.9m hours of live programming in May, second highest to date
AR Network BBC Radio 1 BBC Radio 20.0
2,000,000.0
4,000,000.0
6,000,000.0
8,000,000.0
10,000,000.0
12,000,000.0
14,000,000.0
11932462
8,228,603.0
6,816,231.0
Worldwide Streamed Hours
Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11
BBC did not publish Oct-Jan data. Yet to publish April or May.
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Is Digital Radio working in UK?
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65%
0%
10%
20%
30%
40%
50%
60%
70%
Absolute Network Digital Listening
65% of Absolute Radio listening is digital
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You can’t close your ears
Clive DickensCOO – Absolute Radio