radio delivers numbers

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RADIO TODAY BY THE NUMBERS Winter 2012 Radio Delivers 1,850 90% 107 4.2 91,300 107 1 16,900 88% 120 7.7 184,500 120 10 49,200 93% 110 12.3 85,100 110 12 17,500 97% 102 5.1 60,000 102 5 88,000 99% 105 15.4 150,300 105 14 69,700 95% 99 8.5 96,700 99 6 79,700 76% 111 12.6 63,600 111 6 2,300 95% 105 55.9 601,000 105 0 62,300 91% 91 13.4 71,900 91 3 58,100 80% 107 11.1 52,301 107 22 52,301 88% 115 6.9 111,203 115 1 91,203 93% 100 10.9 84,500 100 0 84,500 97% 96 11.3 45,100 96 3 35,100 99% 80 5.2 60,500 80 12 60,500 82% 112 4.3 17,500 112 2 54,030 94% 105 6.1 188,000 105 89,400 95% 96 44.1 32,300 96 1 1,850 90% 107 4.2 91,300 107 1 16,900 88% 120 7.7 184,500 120 10 49,200 93% 110 12.3 85,100 110 12 17,500 97% 102 5.1 60,000 102 5 88,000 99% 105 15.4 150,300 105 14 69,700 95% 99 8.5 96,700 99 6 79,700 76% 111 12.6 63,600 111 6 2,300 95% 105 55.9 601,000 105 0 62,300 91% 91 13.4 71,900 91 3 58,100 80% 107 11.1 52,301 107 22 52,301 88% 115 6.9 111,203 115 1 91,203 93% 100 10.9 84,500 100 0 84,500 97% 96 11.3 45,100 96 3 35,100 99% 80 5.2 60,500 80 12 60,500 82% 112 4.3 17,500 112 2 54,030 94% 105 6.1 188,000 105 89,400 95% 96 44.1 32,300 96 1 1,850 90% 107 4.2 91,300 10 116,900 88% 120 7.7 184,500 12 49,200 93% 110 12.3 85,100 11 17,500 97% 102 5.1 60,000 10 188,000 99% 105 15.4 150,300 10 269,700 95% 99 8.5 96,700 9 279,700 76% 111 12.6 63,600 1 2,300 95% 105 55.9 601,000 10 562,300 91% 91 13.4 71,900 9 958,100 80% 107 11.1 52,301 10 52,301 88% 115 6.9 111,203 1 91,203 93% 100 10.9 84,500 10 84,500 97% 96 11.3 45,100 9 35,100 99% 80 5.2 60,500 8 60,500 82% 112 4.3 17,500 1 54,030 94% 105 6.1 188,000 10 89,400 95% 96 44.1 32,300 9 90% 107 4.2 91,300 107 1 88% 120 7.7 184,500 120 10 93% 110 12.3 85,100 110 12 97% 102 5.1 60,000 102 5 99% 105 15.4 150,300 105 14 95% 99 8.5 96,700 99 6 76% 111 12.6 63,600 111 6 95% 105 55.9 601,000 105 0 91% 91 13.4 71,900 91 3 80% 107 11.1 52,301 107 22 88% 115 6.9 111,203 115 1 93% 100 10.9 84,500 100 0 97% 96 11.3 45,100 96 3 99% 80 5.2 60,500 80 12 82% 112 4.3 17,500 112 2 94% 105 6.1 188,000 105 95% 96 44.1 32,300 96 1

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Page 1: Radio delivers numbers

R a d i o T o d ay B y T h e N u m B e R s

Winter 2012

Radio delivers93% 104 1.20% 74,300 3.8 14,300 88% 99 261,200 38% 55.9 96 1.20% 74,300 3.8 261,200 93% 104 13.8 274,300 104 11.20% 71,300 3.8 93% 104 74,300 13.8 2.30% 261,200 93% 10413.8 274,300 104 11.20% 93%94% 120 0.30% 6,103 8.1 690,100 93% 111 459,500 182% 13.4 80 0.30% 6,103 28.1 459,500 94% 120 8.3 60,100 120 0.30% 56,103 8.1 94% 120 6,103 8.3 1.10% 459,500 94% 120 8.3 60,100 120 0.30% 94%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%76% 112 2.30% 61,802 45.1 61,800 82% 99 182,800 52% 10.9 112 2.30% 61,802 12.1 182,800 76% 112 15.1 61,800 112 2.30% 61,802 5.1 76% 112 61,802 15.1 1.70% 182,800 76% 112 15.1 61,800 112 2.30% 76%95% 115 1.10% 3,800 6.2 73,800 94% 115 255,700 103% 3.8 115 1.10% 3,800 6.2 255,700 95% 115 6.2 713,800 115 1.10% 3,800 6.2 95% 115 3,800 6.212.90% 255,700 95% 115 6.2 713,800 115 1.10% 95%91% 100 0.90% 74,930 7.9 74,900 96% 100 204,300 71% 82.1 100 0.90% 74,930 7.4 204,300 91% 100 7.0 74,900 100 0.90% 74,930 7.0 91% 100 74,930 7.0 5.20% 204,300 91% 100 7.0 74,900 100 0.90% 91%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%95% 99 6.40% 96,700 8.5 52,301 93% 99 269,700 86% 4.2 99 6.40% 96,700 8.5 269,700 95% 99 8.5 96,700 99 6.40% 96,700 8.5 95% 99 96,700 8.515.20% 269,700 95% 99 8.5 96,700 99 6.40% 95%76% 111 6.60% 60,600 12.6 91,203 95% 111 279,700 117% 55.9 111 6.60% 269,700 12.6 279,700 76% 111 12.6 63,600 111 6.60% 60,600 12.6 76% 111 60,600 12.6 2.30% 279,700 76% 11112.6 63,600 111 6.60% 76%95% 105 0.40% 69,000 55.9 198,000 91% 105 2,300 55% 13.4 105 0.40% 279,700 55.9 2,300 95% 105 55.9 601,000 105 0.40% 69,000 55.9 95% 105 69,000 55.9 1.10% 2,300 95% 10555.9 601,000 105 0.40% 95%91% 91 3.40% 71,900 13.4 71,900 88% 91 562,300 45% 11.1 91 3.40% 2,300 13.4 562,300 91% 91 13.4 71,900 91 3.40% 71,900 13.4 91% 91 71,900 13.4 0.90% 562,300 91% 9113.4 71,900 91 3.40% 91%80% 107 21.80% 112,100 11.1 52,301 93% 107 958,100 112% 6.9 107 22.80% 562,300 11.1 958,100 80% 107 11.1 52,301 107 22.80% 112,100 11.1 80% 107 112,100 11.1 1.60% 958,100 80% 107 11.1 52,301 107 22.80% 80%88% 115 1.90% 85,100 6.9 91,203 76% 115 52,301 111% 10.9 115 1.90% 958,100 6.9 52,301 88% 115 6.9 111,203 115 1.90% 85,100 6.9 88% 115 85,100 6.9 1.70% 52,301 88% 115 6.9 111,203 115 1.90% 88%93% 100 0.50% 60,000 10.9 84,500 95% 100 91,203 105% 11.3 100 0.50% 52,301 10.9 91,203 93% 100 10.9 84,500 100 0.50% 60,000 10.9 93% 100 60,000 10.912.90% 91,203 93% 100 10.9 84,500 100 0.50% 93%97% 96 3.10% 50,300 11.3 35,100 91% 96 84,500 91% 51.2 96 3.10% 50,300 11.3 84,500 97% 96 11.3 45,100 96 3.10% 50,300 11.3 97% 96 50,300 11.3 5.20% 84,500 97% 96 11.3 45,100 96 3.10% 97%99% 80 12.20% 96,700 5.2 60,500 95% 80 35,100 107% 43.3 80 12.20% 96,700 5.2 35,100 99% 80 5.2 60,500 80 12.20% 96,700 5.2 99% 80 96,700 5.214.50% 35,100 99% 80 5.2 60,500 80 12.20% 99%82% 112 2.30% 63,600 4.3 17,500 90% 112 60,500 115% 16.1 112 2.30% 63,600 4.3 60,500 82% 112 4.3 17,500 112 2.30% 63,600 4.3 82% 112 63,600 4.3 6.40% 60,500 82% 112 4.3 17,500 112 2.30% 82%94% 105 1.11% 69,000 6.1 188,000 88% 105 54,030 100% 50.4 105 1.11% 69,000 60.1 54,030 94% 105 6.1 188,000 105 1.11% 69,000 6.1 94% 105 69,000 6.1 6.60% 54,030 94% 105 6.1 188,000 105 1.11% 94%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%

93% 104 1.20% 74,300 3.8 14,300 88% 99 261,200 38% 55.9 96 1.20% 74,300 3.8 261,200 93% 104 13.8 274,300 104 11.20% 71,300 3.8 93% 104 74,300 13.8 2.30% 261,200 93% 10413.8 274,300 104 11.20% 93%94% 120 0.30% 6,103 8.1 690,100 93% 111 459,500 182% 13.4 80 0.30% 6,103 28.1 459,500 94% 120 8.3 60,100 120 0.30% 56,103 8.1 94% 120 6,103 8.3 1.10% 459,500 94% 120 8.3 60,100 120 0.30% 94%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%76% 112 2.30% 61,802 45.1 61,800 82% 99 182,800 52% 10.9 112 2.30% 61,802 12.1 182,800 76% 112 15.1 61,800 112 2.30% 61,802 5.1 76% 112 61,802 15.1 1.70% 182,800 76% 112 15.1 61,800 112 2.30% 76%95% 115 1.10% 3,800 6.2 73,800 94% 115 255,700 103% 3.8 115 1.10% 3,800 6.2 255,700 95% 115 6.2 713,800 115 1.10% 3,800 6.2 95% 115 3,800 6.212.90% 255,700 95% 115 6.2 713,800 115 1.10% 95%91% 100 0.90% 74,930 7.9 74,900 96% 100 204,300 71% 82.1 100 0.90% 74,930 7.4 204,300 91% 100 7.0 74,900 100 0.90% 74,930 7.0 91% 100 74,930 7.0 5.20% 204,300 91% 100 7.0 74,900 100 0.90% 91%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%95% 99 6.40% 96,700 8.5 52,301 93% 99 269,700 86% 4.2 99 6.40% 96,700 8.5 269,700 95% 99 8.5 96,700 99 6.40% 96,700 8.5 95% 99 96,700 8.515.20% 269,700 95% 99 8.5 96,700 99 6.40% 95%76% 111 6.60% 60,600 12.6 91,203 95% 111 279,700 117% 55.9 111 6.60% 269,700 12.6 279,700 76% 111 12.6 63,600 111 6.60% 60,600 12.6 76% 111 60,600 12.6 2.30% 279,700 76% 11112.6 63,600 111 6.60% 76%95% 105 0.40% 69,000 55.9 198,000 91% 105 2,300 55% 13.4 105 0.40% 279,700 55.9 2,300 95% 105 55.9 601,000 105 0.40% 69,000 55.9 95% 105 69,000 55.9 1.10% 2,300 95% 10555.9 601,000 105 0.40% 95%91% 91 3.40% 71,900 13.4 71,900 88% 91 562,300 45% 11.1 91 3.40% 2,300 13.4 562,300 91% 91 13.4 71,900 91 3.40% 71,900 13.4 91% 91 71,900 13.4 0.90% 562,300 91% 9113.4 71,900 91 3.40% 91%80% 107 21.80% 112,100 11.1 52,301 93% 107 958,100 112% 6.9 107 22.80% 562,300 11.1 958,100 80% 107 11.1 52,301 107 22.80% 112,100 11.1 80% 107 112,100 11.1 1.60% 958,100 80% 107 11.1 52,301 107 22.80% 80%88% 115 1.90% 85,100 6.9 91,203 76% 115 52,301 111% 10.9 115 1.90% 958,100 6.9 52,301 88% 115 6.9 111,203 115 1.90% 85,100 6.9 88% 115 85,100 6.9 1.70% 52,301 88% 115 6.9 111,203 115 1.90% 88%93% 100 0.50% 60,000 10.9 84,500 95% 100 91,203 105% 11.3 100 0.50% 52,301 10.9 91,203 93% 100 10.9 84,500 100 0.50% 60,000 10.9 93% 100 60,000 10.912.90% 91,203 93% 100 10.9 84,500 100 0.50% 93%97% 96 3.10% 50,300 11.3 35,100 91% 96 84,500 91% 51.2 96 3.10% 50,300 11.3 84,500 97% 96 11.3 45,100 96 3.10% 50,300 11.3 97% 96 50,300 11.3 5.20% 84,500 97% 96 11.3 45,100 96 3.10% 97%99% 80 12.20% 96,700 5.2 60,500 95% 80 35,100 107% 43.3 80 12.20% 96,700 5.2 35,100 99% 80 5.2 60,500 80 12.20% 96,700 5.2 99% 80 96,700 5.214.50% 35,100 99% 80 5.2 60,500 80 12.20% 99%82% 112 2.30% 63,600 4.3 17,500 90% 112 60,500 115% 16.1 112 2.30% 63,600 4.3 60,500 82% 112 4.3 17,500 112 2.30% 63,600 4.3 82% 112 63,600 4.3 6.40% 60,500 82% 112 4.3 17,500 112 2.30% 82%94% 105 1.11% 69,000 6.1 188,000 88% 105 54,030 100% 50.4 105 1.11% 69,000 60.1 54,030 94% 105 6.1 188,000 105 1.11% 69,000 6.1 94% 105 69,000 6.1 6.60% 54,030 94% 105 6.1 188,000 105 1.11% 94%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%

93% 104 1.20% 74,300 3.8 14,300 88% 99 261,200 38% 55.9 96 1.20% 74,300 3.8 261,200 93% 104 13.8 274,300 104 11.20% 71,300 3.8 93% 104 74,300 13.8 2.30% 261,200 93% 10413.8 274,300 104 11.20% 93%94% 120 0.30% 6,103 8.1 690,100 93% 111 459,500 182% 13.4 80 0.30% 6,103 28.1 459,500 94% 120 8.3 60,100 120 0.30% 56,103 8.1 94% 120 6,103 8.3 1.10% 459,500 94% 120 8.3 60,100 120 0.30% 94%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%76% 112 2.30% 61,802 45.1 61,800 82% 99 182,800 52% 10.9 112 2.30% 61,802 12.1 182,800 76% 112 15.1 61,800 112 2.30% 61,802 5.1 76% 112 61,802 15.1 1.70% 182,800 76% 112 15.1 61,800 112 2.30% 76%95% 115 1.10% 3,800 6.2 73,800 94% 115 255,700 103% 3.8 115 1.10% 3,800 6.2 255,700 95% 115 6.2 713,800 115 1.10% 3,800 6.2 95% 115 3,800 6.212.90% 255,700 95% 115 6.2 713,800 115 1.10% 95%91% 100 0.90% 74,930 7.9 74,900 96% 100 204,300 71% 82.1 100 0.90% 74,930 7.4 204,300 91% 100 7.0 74,900 100 0.90% 74,930 7.0 91% 100 74,930 7.0 5.20% 204,300 91% 100 7.0 74,900 100 0.90% 91%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%95% 99 6.40% 96,700 8.5 52,301 93% 99 269,700 86% 4.2 99 6.40% 96,700 8.5 269,700 95% 99 8.5 96,700 99 6.40% 96,700 8.5 95% 99 96,700 8.515.20% 269,700 95% 99 8.5 96,700 99 6.40% 95%76% 111 6.60% 60,600 12.6 91,203 95% 111 279,700 117% 55.9 111 6.60% 269,700 12.6 279,700 76% 111 12.6 63,600 111 6.60% 60,600 12.6 76% 111 60,600 12.6 2.30% 279,700 76% 11112.6 63,600 111 6.60% 76%95% 105 0.40% 69,000 55.9 198,000 91% 105 2,300 55% 13.4 105 0.40% 279,700 55.9 2,300 95% 105 55.9 601,000 105 0.40% 69,000 55.9 95% 105 69,000 55.9 1.10% 2,300 95% 10555.9 601,000 105 0.40% 95%91% 91 3.40% 71,900 13.4 71,900 88% 91 562,300 45% 11.1 91 3.40% 2,300 13.4 562,300 91% 91 13.4 71,900 91 3.40% 71,900 13.4 91% 91 71,900 13.4 0.90% 562,300 91% 9113.4 71,900 91 3.40% 91%80% 107 21.80% 112,100 11.1 52,301 93% 107 958,100 112% 6.9 107 22.80% 562,300 11.1 958,100 80% 107 11.1 52,301 107 22.80% 112,100 11.1 80% 107 112,100 11.1 1.60% 958,100 80% 107 11.1 52,301 107 22.80% 80%88% 115 1.90% 85,100 6.9 91,203 76% 115 52,301 111% 10.9 115 1.90% 958,100 6.9 52,301 88% 115 6.9 111,203 115 1.90% 85,100 6.9 88% 115 85,100 6.9 1.70% 52,301 88% 115 6.9 111,203 115 1.90% 88%93% 100 0.50% 60,000 10.9 84,500 95% 100 91,203 105% 11.3 100 0.50% 52,301 10.9 91,203 93% 100 10.9 84,500 100 0.50% 60,000 10.9 93% 100 60,000 10.912.90% 91,203 93% 100 10.9 84,500 100 0.50% 93%97% 96 3.10% 50,300 11.3 35,100 91% 96 84,500 91% 51.2 96 3.10% 50,300 11.3 84,500 97% 96 11.3 45,100 96 3.10% 50,300 11.3 97% 96 50,300 11.3 5.20% 84,500 97% 96 11.3 45,100 96 3.10% 97%99% 80 12.20% 96,700 5.2 60,500 95% 80 35,100 107% 43.3 80 12.20% 96,700 5.2 35,100 99% 80 5.2 60,500 80 12.20% 96,700 5.2 99% 80 96,700 5.214.50% 35,100 99% 80 5.2 60,500 80 12.20% 99%82% 112 2.30% 63,600 4.3 17,500 90% 112 60,500 115% 16.1 112 2.30% 63,600 4.3 60,500 82% 112 4.3 17,500 112 2.30% 63,600 4.3 82% 112 63,600 4.3 6.40% 60,500 82% 112 4.3 17,500 112 2.30% 82%94% 105 1.11% 69,000 6.1 188,000 88% 105 54,030 100% 50.4 105 1.11% 69,000 60.1 54,030 94% 105 6.1 188,000 105 1.11% 69,000 6.1 94% 105 69,000 6.1 6.60% 54,030 94% 105 6.1 188,000 105 1.11% 94%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%

93% 104 1.20% 74,300 3.8 14,300 88% 99 261,200 38% 55.9 96 1.20% 74,300 3.8 261,200 93% 104 13.8 274,300 104 11.20% 71,300 3.8 93% 104 74,300 13.8 2.30% 261,200 93% 10413.8 274,300 104 11.20% 93%94% 120 0.30% 6,103 8.1 690,100 93% 111 459,500 182% 13.4 80 0.30% 6,103 28.1 459,500 94% 120 8.3 60,100 120 0.30% 56,103 8.1 94% 120 6,103 8.3 1.10% 459,500 94% 120 8.3 60,100 120 0.30% 94%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%76% 112 2.30% 61,802 45.1 61,800 82% 99 182,800 52% 10.9 112 2.30% 61,802 12.1 182,800 76% 112 15.1 61,800 112 2.30% 61,802 5.1 76% 112 61,802 15.1 1.70% 182,800 76% 112 15.1 61,800 112 2.30% 76%95% 115 1.10% 3,800 6.2 73,800 94% 115 255,700 103% 3.8 115 1.10% 3,800 6.2 255,700 95% 115 6.2 713,800 115 1.10% 3,800 6.2 95% 115 3,800 6.212.90% 255,700 95% 115 6.2 713,800 115 1.10% 95%91% 100 0.90% 74,930 7.9 74,900 96% 100 204,300 71% 82.1 100 0.90% 74,930 7.4 204,300 91% 100 7.0 74,900 100 0.90% 74,930 7.0 91% 100 74,930 7.0 5.20% 204,300 91% 100 7.0 74,900 100 0.90% 91%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%95% 99 6.40% 96,700 8.5 52,301 93% 99 269,700 86% 4.2 99 6.40% 96,700 8.5 269,700 95% 99 8.5 96,700 99 6.40% 96,700 8.5 95% 99 96,700 8.515.20% 269,700 95% 99 8.5 96,700 99 6.40% 95%76% 111 6.60% 60,600 12.6 91,203 95% 111 279,700 117% 55.9 111 6.60% 269,700 12.6 279,700 76% 111 12.6 63,600 111 6.60% 60,600 12.6 76% 111 60,600 12.6 2.30% 279,700 76% 11112.6 63,600 111 6.60% 76%95% 105 0.40% 69,000 55.9 198,000 91% 105 2,300 55% 13.4 105 0.40% 279,700 55.9 2,300 95% 105 55.9 601,000 105 0.40% 69,000 55.9 95% 105 69,000 55.9 1.10% 2,300 95% 10555.9 601,000 105 0.40% 95%91% 91 3.40% 71,900 13.4 71,900 88% 91 562,300 45% 11.1 91 3.40% 2,300 13.4 562,300 91% 91 13.4 71,900 91 3.40% 71,900 13.4 91% 91 71,900 13.4 0.90% 562,300 91% 9113.4 71,900 91 3.40% 91%80% 107 21.80% 112,100 11.1 52,301 93% 107 958,100 112% 6.9 107 22.80% 562,300 11.1 958,100 80% 107 11.1 52,301 107 22.80% 112,100 11.1 80% 107 112,100 11.1 1.60% 958,100 80% 107 11.1 52,301 107 22.80% 80%88% 115 1.90% 85,100 6.9 91,203 76% 115 52,301 111% 10.9 115 1.90% 958,100 6.9 52,301 88% 115 6.9 111,203 115 1.90% 85,100 6.9 88% 115 85,100 6.9 1.70% 52,301 88% 115 6.9 111,203 115 1.90% 88%93% 100 0.50% 60,000 10.9 84,500 95% 100 91,203 105% 11.3 100 0.50% 52,301 10.9 91,203 93% 100 10.9 84,500 100 0.50% 60,000 10.9 93% 100 60,000 10.912.90% 91,203 93% 100 10.9 84,500 100 0.50% 93%97% 96 3.10% 50,300 11.3 35,100 91% 96 84,500 91% 51.2 96 3.10% 50,300 11.3 84,500 97% 96 11.3 45,100 96 3.10% 50,300 11.3 97% 96 50,300 11.3 5.20% 84,500 97% 96 11.3 45,100 96 3.10% 97%99% 80 12.20% 96,700 5.2 60,500 95% 80 35,100 107% 43.3 80 12.20% 96,700 5.2 35,100 99% 80 5.2 60,500 80 12.20% 96,700 5.2 99% 80 96,700 5.214.50% 35,100 99% 80 5.2 60,500 80 12.20% 99%82% 112 2.30% 63,600 4.3 17,500 90% 112 60,500 115% 16.1 112 2.30% 63,600 4.3 60,500 82% 112 4.3 17,500 112 2.30% 63,600 4.3 82% 112 63,600 4.3 6.40% 60,500 82% 112 4.3 17,500 112 2.30% 82%94% 105 1.11% 69,000 6.1 188,000 88% 105 54,030 100% 50.4 105 1.11% 69,000 60.1 54,030 94% 105 6.1 188,000 105 1.11% 69,000 6.1 94% 105 69,000 6.1 6.60% 54,030 94% 105 6.1 188,000 105 1.11% 94%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%

Page 2: Radio delivers numbers

March 2011

93%

June 2011 September 2011 December 2011

93% 93% 93%

241 million american adults Listen to Radio each Week

of everyone in this country listening to radio each week.as the past four quarters demonstrate, radio listening remains strong and consistent.

That’s 93%

source: RadaR, march, June, september and december 2011, mon-sun 6am-mid, Persons 12+, Weekly Cume Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

Page 3: Radio delivers numbers

Each week across America, radio is heard by...

95%aduLTs 35-64

Radio Reaches millions of americans in every Key Buying demo

95%aduLTs 18-4994%

aduLTs 18-34

95%aduLTs 25-54

source: RadaR, december 2011, mon-sun mid-mid, Weekly Cume Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

Page 4: Radio delivers numbers

Radio Reaches millions of multicultural Listeners

billion hourseach month

Each week radio reaches... 93%

95%of all Hispanics

of all African Americans

source: RadaR, december 2011, Persons 12+, mon-sun mid-mid, Weekly Cume Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

Page 5: Radio delivers numbers

Americans listen to radio for more than

With an ever-growing number of media choices, americans’ preference for and reliance on radio has endured year after year.

14.6billion hourseach month

americans spend Billions of hours Listening to Radio

source: RadaR, december 2011, Persons 12+, mon-sun 6am-mid, Weekly Cume Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

Page 6: Radio delivers numbers

Nine out of Ten americans Tune to Radio during Prime shopping hours

You can reach

90%of Americans on the radio between 6am and 7Pm during the work week.

source: RadaR, december 2011, Persons 12+, mon-Fri 6am-7Pm, Weekly Cume Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

Page 7: Radio delivers numbers

70%Radio is america’s daily Companion

2 hours and 45 minutes

of Americans tune in to radio each day for nearly

source: RadaR, december 2011, Persons 12+, mon-sun 6am-mid, average daily Cume and average daily TsL Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

Page 8: Radio delivers numbers

Radio Reaches VotersEvery week radio reaches

91%of people who vote

source: scarborough usa+, Feb ’10-mar ’11 adults 18+ who listened to at least 1 quarter-hour of radio in the past 5 days Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

Page 9: Radio delivers numbers

Radio audience Levels Remain Very high during Commercial Breaks

source: arbitron, media monitors, Coleman insights, 48 PPm® markets, october ‘10-september ‘11, 866 stations Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

Radio delivers more than

of its lead-in audience during commercial breaks.

93%New research shows...

Page 10: Radio delivers numbers

Radio continues to be vital to millions, which is why its audience during programming and commercial breaks has remained consistently high month after month, quarter after quarter, and year after year.

Radio delivers a Consistently Big and Valuable audience

PPm® is a registered trademark of arbitron inc. © 2012 arbitron inc. CoR-11-07473

For more details on how radio reaches american consumers, visit www.arbitron.com/radiotoday