RADIO KISS KISS

IL QUOTIDIANO

RADIO KISS KISSPlay Everywhere

A digital, interactive and dynamic radio. A constantly evolving product,

closer and closer to the sensitivity and needs of the contemporary listener.

Radio Kiss Kiss is cross-media: FM, DAB, WEB, SOCIAL, MOBILE, VIDEO.

Looking at the new communication tools, it is the first national radio for

engagement level!

Radio Kiss Kiss is digital: record of contemporaneity on the website, hashtag

top trend on Twitter, 1 million likes on Facebook!

Radio Kiss Kiss is contemporary: it is the most interactive, it is the most

dynamic, it is the most attentive to today’s listener!

Radio Kiss Kiss: Play Everywhere!

HIGHLIGHTS

A young and dynamic radio, listened by the most active part of the population

A steady listeners growth in recent years, up to over 3 million listeners on an average day!

70% of its public listen to Radio Kiss Kiss during car trips

The web & social generation radio: a constantly growing community, a strong presence on social media

SEXCompared to other national radios, Kiss Kiss has a high

percentage of female listeners.

50% of listeners are 14-34 years old – the target who

mostly cares about new styles and trends.

AGE

LISTENERS’ PROFILE

GEOGRAPHICAL AREAS

NORTH-WEST

CENTRE

SOUTH

ISLES

NORTH-EAST

Source: RadioTer 2019 year

DAILY LISTENERS COMPOSITION %

MEN

WOMEN

50%50%

35-44 Y

25-34 Y

18-24 Y

55-64 Y

OVER Y

45-54 Y

14-17 Y

Sources: Radiomonitor/ RadioTer2015 2016 2017 2018 2019

1,846,000

+6.4% vs 2015

1,965,000

+23.0% vs 2016

2,416,000

+18.9% vs 2017

2,872,000

+3.5% vs 2018

2,972,000

RADIORadioTer 2019

,000

RadioTer 2018

,0002019 vs 2018

ALL RADIOS 34,849 34,703 0.4%

1. RTL 102.5 7,404 7,727 -4.2%

2. RDS 5,486 5,563 -1.4%

3. Deejay 5,196 5,049 2.9%

4. RISMI 5,145 5,217 -1.4%

5. R105 4,603 4,677 -1.6%

6. Rai 1 3,657 3,794 -3.6%

7. Kiss Kiss 2,972 2,872 3.5%8. Virgin 2,841 2,623 8.3%

9. Rai 2 2,586 2,587 0.0%

10. Radio 24 2,345 2,281 2.8%

11. R101 2,125 2,039 4.2%

12. M2O 1,681 1,583 6.2%

13. Radio Capital 1,598 1,561 2.4%

14. RMC 1,464 1,392 5.2%

15. Rai 3 1,274 1,297 -1.8%

16. Radio Freccia 1,228 1,036 18.5%

Average daily listeners – national radios rankingA SIGNIFICANT GROWTH

The steady growth of Radio Kiss Kiss listeners over the years

demonstrates how the particular characteristics and editorial value of the

radio have been rewarded by the reference audience:

AVERAGE DAILY LISTENERS

THE REASONS OF SUCCESS

The number and the loyalty of Radio Kiss Kiss listeners have

grown considerably: the audience appreciates its schedule, listens

to it for more time during the day and more days in the week.

MORE PEOPLE REACHED

MORE TIME SPENT LISTENING DAILYMORE QUARTER HOURS DURING THE DAY

MORE LISTENING FIDELITYMORE DAYS DURING THE WEEK

Source: RadioTer 2019 II semester

267,000

average

quarter-hour listeners

3,122,000

average

daily listeners

Over 3 milion listeners during the second semester 2019…

The radio with the best growth performances over the last five years!

SECOND SEMESTER 2019: A NEW RECORD!

AUDIENCE LOYALTY

Source: RadioTer 2019 vs 2017 year

An important value of Radio Kiss Kiss is the ever-growing loyalty of its

audience, that appreciates its schedule and its music, listens to it for

more time during the day and more days in the week.

Planning a Radio with a high listening fidelity means reaching the

same people with a high frequency and in a short period of time.

LISTENERS LOYALTY

31% 2,2 days per week (+ 12% in 2 years)

Weekly listeners 9,620,000

Daily listeners 2,972,000

TIME SPENT LISTENING DAILY

93 minutes/ day + 35% in 2 years

1,240,000

FACEBOOKFANS

INSTAGRAMFOLLOWERS

TWITTERFOLLOWERS

ENGAGEMENT

VIEWS ON YOUTUBE

159,000585,000

Over 35,000,000

NEW TV CHANNEL Channel 158 DTT

Channel 727 Sky

Channel 63 Tvsat

Streaming on kisskiss.it

A SCHEDULE ENRICHED WITH ENTERTAINMENT,

INFOTAINMENT AND MUSIC… BECAUSE

THE GREATEST MUSIC PLAYS ONLY

ON RADIO KISS KISS!

PROGRAMMESIl Sole 24 OREDRIVE TIME

I mattinieri with Max Poli, Bizio & La Leti

Pippo Pelo Show with Pippo Pelo & Adriana

Portami a casa Kiss Kiss with Rita Manzo

INFOTAINMENT

Good Morning Kiss Kiss with Max Giannini & Max Vitale

Mi piace with Alessandro Corsi

Stefano Piccirillo

ENTERTAINMENT THE WEEKEND

Dedikiss with Alfio

I corrieri di Kiss Kiss

with Paolo and Ciro

Kiss Kiss Weekend with Alfio, S.Piccirillo, A. Corsi,

R. Manzo, Ilaria

Kiss Kiss Muevelo Chart with Jenn Morel

Kiss Kiss Playchart with Adriana

COMMUNICATION OPPORTUNITIES

Get a modern PowerPoint Presentation that is

beautifully designed.

Single PositionsStandard ModulesEditorial Modules

COMMERCIAL OFFER

Programmes SponsorshipQuotes in programmes

EXTRA-COMMERCIAL OFFER AD HOC PROJECTSEditorial Initiatives

Live Events

LIVE EVENTS

One of Radio Kiss Kiss programmes will be

realized live from the Client's location.

During the event will be created content aimed at

enhancing the location.

Case history «Aperikiss» live from Caffè Pedrocchi in Padova during the Open Innovation Days, sponsored by SEAT (27 October 2018);

Case history live from Casa Lavazza in Naples with Max and Max (April/ May 2019)