SPOTIFYPAYING USERS

APPLE MUSICPAYING USERS

RADIO & MUSIC Online streaming #1 music source

IMEC.DIGIMETER INFOGRAPHIC

ONLINE MUSIC YouTube remains the most popular online music platform

ONLINE STREAMINGOnline streaming dethrones the CD

ONLINE MUSIC VS. RADIO Online music is the most popular within younger segments

STATEMENTS Radio fatigue, satisfaction & willingness to pay for music

+3%COMPARED TO 2016

43%STREAM MUSIC MONTHLY

“I listen less frequently to radio stations compared to last year”

“I am satisfied with the programming on Flemish radio/Spotify”

RADIO FATIGUE SATISFACTION

29%

81% 79% 76%

58%

44%53%

79%

54%

15-29

21%

30-49

18%

50+

21%

ALL AGES 15-29 30-49 50+ ALL

AGES

43%

40%

42%

RADIOONLINE MUSIC

41%

33%

9%

10%

42% 27% 9%

7% 6% 5%

70%

84%

79%

84%87%

91%

69%

88%

48%

86%

82%31%

19%

77%

30-39

40-49

15-50 50+

15-50ONL. STREAMING

CD

VINYL

50+

50-59

60-64

65+ 20-29

15-19

YOUTUBE SPOTIFY SHAZAM

ITUNES SOUNDCLOUD APPLE MUSIC

“I am willing to pay for music I really like” “I would rather spend money on CDs and LPs than on online music”

WILLING TO PAY CDs & LPS

54%

15-29

61%

30-49

34%

50+

46%

ALL AGES 15-29 30-49 50+ ALL

AGES

24% 27% 25% 25%

48% 52%

VINYL REMAINS STABLE, BUT IS A NICHE MARKET

49%

67% 18%

PAYING USERSMONTHLYUSAGE

14%

2016

7%

2017

59%ITUNES IS LOSING MARKET SHARE, BUT HAS THE HIGHEST % OF PAYING USERS

2016 2017

MONTHLY USERS OF ONLINE MUSIC

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