radio show sponsorship package - crystal palate · sponsor partnership summary Ø crystal palate...

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Radio Show Sponsorship Package

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Page 1: Radio Show Sponsorship Package - Crystal Palate · Sponsor Partnership Summary Ø Crystal Palate and WCHV are excited to bring you a locally produced wine & lifestyle show, “Crystal

Radio Show Sponsorship Package

Page 2: Radio Show Sponsorship Package - Crystal Palate · Sponsor Partnership Summary Ø Crystal Palate and WCHV are excited to bring you a locally produced wine & lifestyle show, “Crystal

Sponsor Partnership Summary

Ø  Crystal Palate and WCHV are excited to bring you a locally produced wine & lifestyle show, “Crystal Palate’s Wine Country,” hosted by award-winning journalist and former NBC29 morning anchor Crystal Cameron-Schaad.

Ø  This weekly 30 minute program airs on

Saturdays at 8:30 a.m. with a dedicated weekly segment focused on Virginia’s growing & dynamic wine scene.

Ø  Crystal is a sommelier and owner of Crystal Palate, a wine education, consulting & multi-media company.

Page 3: Radio Show Sponsorship Package - Crystal Palate · Sponsor Partnership Summary Ø Crystal Palate and WCHV are excited to bring you a locally produced wine & lifestyle show, “Crystal

Sponsor Partnership (cont’d)

Ø  Advertising Benefits: To promote your brand and connect with potential customers on an engaging wine & lifestyle show hosted by Crystal Cameron-Schaad, a sommelier and award-winning journalist.

Ø  Deliverables: Ø  As a sponsor your commercials will run during Crystal Palate’s Wine

Country. You will receive 2 (:30) spots in each weekly show. Ø  You will also be mentioned in live & pre-recorded weekly promos.

Example: Tune in the weekend to hear “Crystal Palate’s Wine Country” with the help from our friends at “client name here”

Ø  Live sponsor plugs during the show Ø  Social media mentions throughout the week leading up to show Ø  Podcasts replays on wchv.com, crystalpalate.com & iTunes Ø  Live nationwide streaming available on the Tune In app

Page 4: Radio Show Sponsorship Package - Crystal Palate · Sponsor Partnership Summary Ø Crystal Palate and WCHV are excited to bring you a locally produced wine & lifestyle show, “Crystal

Sponsor Partnership (cont’d) Ø  Title Sponsor: Crystal Palate’s Wine Country Presented by: CLIENT’S NAME Ø  Campaign Investment: $750/month

Ø  Your business will be mentioned in the show opening and closing as the premiere sponsor. You will also receive: Ø  2 live or recorded (:30) spots per show Ø  1 monthly interview segment (in studio or pre-recorded) Ø  20 weekly promos (live & pre-recorded) Example: Tune in this

weekend to hear “Crystal Palate’s Wine Country” with the help from our friends at “client name here”

Ø  Other events/promotion plugs during the show Ø  Podcast replays on wchv.com, crystalpalate.com and iTunes & logo

banner featured on the podcast page on crystalpalate.com Ø  Social media promotion (Facebook, Twitter & Instagram) Ø  Blog post with mp3 file on crystalpalate.com

Page 5: Radio Show Sponsorship Package - Crystal Palate · Sponsor Partnership Summary Ø Crystal Palate and WCHV are excited to bring you a locally produced wine & lifestyle show, “Crystal

Sponsor Partnership (cont’d) Ø  Monthly Sponsor Packages: Starting at $600/month

Ø  2 (:30) commercials during show Ø  10 weekly promos (live & pre-recorded) Ø  Podcast replays on WCHV.com, CrystalPalate.com & iTunes Ø  Logo listed on Podcast Page on crystalpalate.com Ø  Social media promotion (Facebook, Twitter & Instagram)

Ø  3 Month Sponsor Package: $550/month

Ø  Includes all of the above sponsor benefits

Ø  6 Month Sponsor Package: $500/month Ø  Includes all of the above sponsor benefits, plus one interview segment

per month

Ø  Annual Sponsor Package: $450/month (BEST VALUE) Ø  Includes all of the above sponsor benefits, plus one interview segment

per month at a 25% savings off our monthly sponsor package

Page 6: Radio Show Sponsorship Package - Crystal Palate · Sponsor Partnership Summary Ø Crystal Palate and WCHV are excited to bring you a locally produced wine & lifestyle show, “Crystal

Did You Know?

What you need to know about the Charlottesville radio market Here is the latest market research information from the Spring/Fall 2015- Nielsen Ratings Report

Metro Survey Area Includes: Charlottesville, Albemarle, Greene, Madison & Fluvanna Counties

Page 7: Radio Show Sponsorship Package - Crystal Palate · Sponsor Partnership Summary Ø Crystal Palate and WCHV are excited to bring you a locally produced wine & lifestyle show, “Crystal

Did You Know?

What you need to know about the Charlottesville radio market Here is the latest market research information from the Spring/Fall 2015 Nielsen Ratings Report

Total Survey Area Includes: Charlottesville, Staunton, Waynesboro cities, Albemarle, Greene, Madison & Fluvanna, Augusta, Nelson, Buckingham, Orange & Louisa counties

Page 8: Radio Show Sponsorship Package - Crystal Palate · Sponsor Partnership Summary Ø Crystal Palate and WCHV are excited to bring you a locally produced wine & lifestyle show, “Crystal

Cville107.5CoverageArea

Get to know WCHV

107.5 FM Coverage Area 1260 AM Coverage Area

Page 9: Radio Show Sponsorship Package - Crystal Palate · Sponsor Partnership Summary Ø Crystal Palate and WCHV are excited to bring you a locally produced wine & lifestyle show, “Crystal

Station Profile •  14,000 Weekly Listeners (TSA 12+)

•  42.8% Female, 57.2% Male •  80.8% of listeners own their home

•  More than half have a college degree •  85.7% are over the age of 35

•  Household income: 45.6% make 75k+ per year

#1inNewsTalk&SportsGet to know WCHV

Spending POWER! WCHV Listeners (Adults 18+) Spend Over $199 Million Annually in Metro Area Retail Sales

The estimates and data contained in this printed report have been obtained from the Nielsen Radio Market Report- Spring/Fall 2015. May not be copied or distributed without written consent

On-Air 5a-9a Joe Thomas

9a-12p Glenn Beck

12p-3p Rush Limbaugh

3p-5p Dave Ramsey

5p-7p Sean Hannity

7p – LIVE SPORTS/Cville Sports Night

Page 10: Radio Show Sponsorship Package - Crystal Palate · Sponsor Partnership Summary Ø Crystal Palate and WCHV are excited to bring you a locally produced wine & lifestyle show, “Crystal

Contact Crystal for Sponsorship Opportunities

Crystal Cameron-Schaad Host, Crystal Palate’s Wine Country, Cville 107.5 FM & WCHV

1260AM Owner/Sommelier, Crystal Palate

[email protected] www.crystalpalate.com

(757) 292-8042