RadioGAUGE is a system for growing radio advertising revenue through

groundbreaking research

In the UK, RadioGAUGE has delivered national radio revenue of £248 for every £1 invested in researchSource: UK’s Radio Advertising Bureau

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RadioGAUGE is proven on over 750 radio campaigns

RadioGAUGE is an opportunity to impress

and inspire clients, planners, buyers and

creatives at debrief meetings

RadioGAUGE inspires agencies through creative evaluation

Unique 5i’s benchmark for ad campaigns

RadioGAUGE delivers engaging PowerPoint presentations for each campaign tested

RadioGAUGE provides access to the worlds largest database of radio ad campaign results

RadioGAUGE is a sustainable business

model

It requires little or no input from advertisers or

agencies to operate effectively

RadioGAUGE is scalable. It can work within a wide range of budgets

It can grow or shrink in size very quickly and easily

RadioGAUGE is flexible

It operates in online, telephone and face-to-face

interview methodologies and uses the latest survey

technologies to collect robust data

RadioGAUGE is building a strong community of international radio professionals

This is making radio a more credible and profitable player in the media industry

Why you should use RadioGAUGE

• Thoroughly tested and trusted by many of the world's biggest advertisers

• Access to the world's largest database of international radio ad campaign results

• Rewards and 'locks-in' established radio-spenders by increasing investment accountability

• Encourages first-time or infrequent users of radio to increase their spend

• Very few research agencies have our level of radio expertise or dedication to the medium

A proven system for growing radio advertising revenue

The world’s only industry-standard radio measurement system

It tells advertisers how their radio campaigns have performed

Understands and improves the creative impact of radio advertising