RADIANT HEALTH The Priceless Ingredient

An illustrated symposium of what can be accom­plished with the advanced application of Chiropractic therapy.

Compiled by an impartial investigator.

Page 1

D A Tribute to a Great Insti�ution ..•....•..................... Pages 2-3

□ Pleasant Reception Rooms to Welcome You .. ; ................ Page 4

□ Dr. L. T. Frigard .•.....•.•......•........................ Page 5

□ . A Dedicated Purpose ........ : ............................. Page 6

□ Dr. Crane and· Dr. Frigard ..........•..................... Page 7

□ The Attainment of Radiant Health .......................•.... Page 8

□ A Definition of Spinal Correction ........•.................. Pages 9-10

□ Dr. Frigard with His Mentor ............................•.. Page 11

□ Relieve the Nerve Pressure and Be Free Again .............. Page 12

□ Seven Ways to Cut Your Doctor Bills ........................ Pages 13-14-15

□ Rocky Marciano--World Champion .....•.................... Page 16

□ Dr. Frigard Is a Specialist in Spinal Correction .............. Page 17

□ Newspapers Investigate a "Miracle" ..............•......... Page 18

□ Jane Mansfield and Chiropractic Therapy .•.................. Pages 19-2 0

□ There's a Song in Her Heart .....•......................... Pages 21-22-23

□ The Priceless Ingredient .•......•............•........... , Page 24

□ Recognized Universally for Effective Treatment .............. PagE: 25

□ Whiplash .... 1 • • · • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Pages 26-27-28-29

□ Have You Stopped to Think? ....•.............. ; ............ Page 30

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Chiropractic Means "Done by Hand 11 •••••••••••••• : ••••••••• Pages

Fantastic Results by a Medical Doctor ................ : ..... Page

Eight Danger Signals .. : ........•...•.•..................... Page

Don't Join the Sacroiliac Club ....•.. _. ...................... Page

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□ As the Twig Is Bent So Grows the Tree ........•.•.•.... · ..... Pages 38-39 •

□ Save Hours of Discomfort .•............•................... Page 40

D Dr. Frigard Addresses a Group ......•.................... ·. Page 41 \ .

□ The Nervous System .. • .•..••.•..•...• · .........•.. : ........ Page 42

D Big Men See Advantages of Chiropractic Treatment ........... Page 43

□ The Frigard Procedures ........ ,'. ...................•..... Pages 44-45-46-47-48

D The Power That Made the Body Heals the Bbdy ...... , ........ Page 49

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Two Governors .•......................•..•..............•. Page

fhomas0

A. Edison Is Formula ..•......••................ · ... Page

Chiropractic and Insurance ..•..•.......................... Pages

The Statistics on Results of Chiropractic Therapy ............ Page

Simple Exercises That Will Help You Keep Fit .......•...... Page

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□ Roberto Clemente---:-Top Baseball Player .................... Page 58

□ Dr. Frigard Is Recognized by the Famous ....•.............. Pages 59-60-61-62-63

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DISTINCTIVE OFFICE BUILDINGS

The Frigard Chiropractic Offices have been awarded the Merit Pla cque by the Educational Research Laboratory of Washington, D. C.

A Tribute to A Great Institution

2531 N . CALIFORNIA 9 T .

STOCKTON, CALIFORNIA

TELEPHONE 4154·7738

404 W

TRACY, CALIFORNIA

TELEPHONE 835.662!5

Founder of the Kimball Foundation. Author of "Pathways to Power·, 11

"I Give You the Keys, 11

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This Tribute was prepared by The Educa­tional Research Laboratory in recognition of the excellent services the FRIGARD CHIROPRACTIC INSTITUTION has ren­dered the California communities. Its founder, DR. L. T. FRIGARD, has been awarded every honor the profession be­stows, and well deserves to be at the pin­nacle he has attained.

PLEASANT RECEPTION ROOMS TO WELCOME YOU

• The Tracy Offices -·

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RICH PROFESSIONAL BACKGROUND

Our records show that Dr. Frigard has a rich professional background. He is a man dedicated to his ideals. He served his internship under the great B . J. Palmer, and in the Radio­logical Department of the Fitzsimmons General Hospital in Denver where he was called on to X-Ray President Eisenhower after the President's heart attack. He was given the Dis­tinguished Service Award by the Cal­ifornia Chiropractic Research Society. He received the highest honor of his profession when named the nation's Chi r op r actor of the Year.

L. T. Frigard D.C.

Dr. L. T. Frigard, and the Frigard offices which he directs, have re­ceived the highest national and state honors that the Chiropractic profes­sion bestows.

Dr. Frigard was chosen as the na­tion's "Chiropractorofthe Year" and his offices were awarded the Merit Plaque by the Educational Research Laboratory of Washington, D. C.

A graduate of the. Palmer School of Chiropractic, Dr. Frigard took his post-graduate work at the Cleveland Chiropracti c College in Los Angeles, and then served his internship at the B. J. Palmer Chiropractic Research Clinic. He opened his Stockton of­fice in 1956.

Dr. Frigard has set as his objective and life I s work, the performance of Chiropractic services for those to whom other therapies may have been ineffective in relieving them of the suffering from pain.

THE HOLE YOU GIVE THROUGH IS THE HOLE YOU RECEIVE THROUGH.

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,A DEDICATID PURPOSE "'~- _".,..,,.._~ 1i _ ' ~

Dr. Frigard .has dedicated this institution to offering relief to the manywho have not found it elsewhereo In an interview he told us of that dedication ., Said he:

"This institution was established to afford

SPINAL CORRECTION FOR THE

R"ESTORATION OF HEALTH

to those for whom medical treatment or

ordinary Chiropractic care has proved in­

sufficient.

"This is not a reflection on other thera­

pies," he added, "nor any substitute fo ·r

them. All are doi°'g their best to alleviate

the suffering . of humanity. It

maybe said that Chiropractic ~ I

Therapy is proving itself to be

a Saving graCe 0 II

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Page 7 A NATIONAL MEDICAL FIGURE CONGRATULATES DR. FRIGARD

Dr. George W. Crane with Dr. Frigard

"Chiropractic is not a 'cure-all' and it should never be claimed as such, but it reaches success­fully a larger number of so-called chronic dis­ec1-ses than any other known mechanical method, and is so much superior to the 'drug method' that it is truly laughable to compare them" ........ . Dr. Alfred Walton, Philadelphia, Pennsylvania

Herald, Tulia, Texas

M.D. Says Chiropractor Is Fa Ahead in Human Relations Dr. George W. Crane believes the

future for doctors of dental surgery and chiropractic medicine will be brigh ­ter as a result of medicar e, according to a story appearing in the Fort Worth Star-T elegram.

Dr. Crane, author of two syndicated newspape r columns, spoke at the open: ing session recently of th e Parker Chi­ropractic Research Foundation at Hotel Texas in Fort Worth.

Medicare is going to change the M.D. into a man addicted to prescription­writing, said Crane, who has an M.D. degree.

The psychologist explained that pa­tien ts are demanding to go to hospitals for everything and the visit to a aoc­tor's office is being by-passed.

With the increase of patients, doctors will lose one of the greatest curing tech­niqu es, Dr. Crane said-the "laying on of hands." '

"This will reduc e the prestige of the M.D.," he asserted. .

Dr. Crane told the chiropractors and their assistants they still have the tech­niqu e of physical contact with their patients and should use it in medical endeavor. ·

He scorned medical doctors who be­little doctors providing other medical services . "There is one of us (medical men ) for every 400 persons," Dr. Crane said. "We are grossly in the minority and should indulge in more symbi.osis {intimate association)." ' ·

"The chiropractor is far ahead of the M.D. in app lied human relati'ons " .he claimed. "The average physkian ~cares the patients to death." _ ·

"P hysicians are almo.st totally inarti­culate in phrasing merucal concepts in terms the patient cap understand ." ...

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THE ATTAINMENT OF RADIANT HEALTH

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Radiant health is within the · reach of practically everyone, If you will follow the simple procedures given you in this brochure you will lessen

v ·r need for t.reatment of any sort, P eriodical check-ups are advisable if v ou have any doubts a bout your ap')lying the methods outlined. Read U 1E. opinions of medica 1 doctors I ex­perit>nce with Chiropractic Therapy. The freedom of nerve pressures in the spinal column leads to radiant health. {ou need not be satisfied with less. "Paulette LeRouzes here has been dubbed "Miss Radiance. 11

She was recently a headliner at the Latin Quartei· in New York.

I PAULETTE LeROUZES Radiant health is hers thanks to Dr. Frigard .

YOU TAKE THE BEAUTY TO THE ROSE. THE ROSE DOESN'T BRING IT TO YOU.

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A DEFINITION Of SPINAL CORRECTION --~----------------------------------------

Webster's Dictionary defines chiropractic as "a system of adjusting the joints especially of the spine by hand for the curing of disease." The same dictionary further defines the word "spine as the backbone, or spinal column .

Chiropractic came into existence in 1895, the same year that Roentgen discovered the X-Ray. In 1895, there was one chiropractor and one patient. There are now more than twenty thousand chiropractors and over thirty-five million chiropractic patients in the United States. Chiropractic has · spread. beyond our boundaries and today nearly one thousand doctors of chiropractic practice in Canada while an additional twelve hundred practice in all other continents of the world.

Chiropractic has played an important part in the scientific revolution of healing in modern times, and the advancement is continuing at an accelerated pace.

Chiropractic care is based upon the fundamental law of nature that for every effect there must be a cause. This has been demonstrated in . physics, chemistry and every other science known to man. The concept that · disturbances of the nervous system can be major factors in the development of many disease conditions has long been known, however, it was the science of chiropractic that centered attention upon the nervous system and its relationship to the human spine as the most significant factor in initiating and producing the di?ease processes.

The doctor of chiropractic today is a highly trained and qualified specialist of the spine and nervous ~em . His education is thorough and precise and includes a complete study of the human body and all its intricacies. His natural approach to abnormal health conditions commonly called disease is meticulous ic every respect. ~

The objective of chiropractic care is to determine, by accurate scientific measurement and evaluation, the exact location and degree of spinal misalignment that is producing pressure or irritation or_1 the nerves. By pre­cise and specific adjustments applied to the spine by hand ... the pressure or irritations are c;orrected, thus· allowing the return of normal coordinating action by the nervous system to all parts of the body.

WE. DO NOT SEE THINGS AS THEY ARE, BUT AS WE ARE.

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EXCERPTS FROM A MEDICAL RESEARCH PAPER

'' Fundamentals Of Chiropractic From

-·" The -Standpoint Of A Medical Doctor"

By FREIMUT BEIDERMANN, M.D.

Dr. Beidermann is a noted medical lecturer and author who has first hand knowledge and experience of the science and practice of chiropractic. He was Vice President of the German Medical Research and Cooperative Society for Chiropractic.

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We medical doctors who have studied and used chiropractic techniques and have proven its un­disputable value cannot understand the negative attitude towards chiropractic. Unwillingly do we recall Virchow 's accusing words: "Thro .ugh all times two drawbacks have made the progress of medicine impossible .. . the authorities and the system." Goethe said: "Nothing is more endangering to a new truth than an old mistake."

The gods have placed the diagnosis before treatment. We must, however, beware of exaggeration in diagnos_ing. Whatever helps us find the cause of certain given disease symptoms must be considered good as diagnostic help. And · when palpation of the spine points to the cause of a disease, we will gladly omit other diagnostic methods.

Following is a history of an impressive case which Doctor Biedermann relates his clinic treated: "A 35 year old patient was sent to tis for an X-ray examination of the stomach and intestines because of a suspected ulcer. For six wee.ks he had suffered increasing cramp-like stomach pain, which was not in direct association with the amount of food taken in. He did suffer from heartburn, however. The X-ray examination, the blood tests, temperature and urine tests were negative. On spinal palpation we found a subluxation ( misaligned vertebrae), the sixth vertebrae between the shoulders.

··, "The patient, on being questioned said he had suffered pains in the back and later recalled having ~\r{fered for a long time from sharp pains between shoulders. These pains started after he had picked up a, wheelbarrow . We gave him a spinal adjustment by hand upon which the complaints disappeared and never returned. Post examination four weeks later revealed a complete absence of complaints al­though the pa.tient had taken normal quantities of food ... which he did on suggestion. Until then the patient had_ been on a bland diet . Neither heartburn nor stomach cramps showed up. Immediately fol­lowing the adjustment the patient felt a total change in body comportment. "

Having learned rather extensively for several years the chiropractic teachings and after practicing chiropractic more and more, I do know also that the healing art of chiropractic has its indisputable merits . It is worthy_ of and deserves to be used in the care of the sick.

It has always been the basis of the medical healing art to do what is correct and beneficial to the patient at the right place and at the opportune time. Gothe's words from Faust are applicable: "You will not chase what you have not experienced."

It takes a lot of common sense to forsake the major part ot the available medication therapies and in the true sehse of the word to let "the doctor from within the patient fortify the patient's back."

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THE UNQUESTIONED SCIENCES OF YESTERDAY ARE _HIGHLY QUESTIONED TODAY.

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DR. FRIGARD WITH HIS MENTOR

Dr. B. J. Palmer a11d Dr. L. T. Frigard co11ferri11g at a recent

co1tve1tlion 011 Chiropractic research. Dr. B. J. Palmer is known as

the "De11~lo/1er of Chiro/,ractic" due to his efforts in developing

a11d researching Chiropraclic principles and practice.

THE HERESY OF YESTERDAY IS THE ORTHODOXY OF TODAY.

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RELIEVE THE NERVE PRESSURE AND BE FREE AGAIN

MIGRAI NE &others-

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According to a recent United States Public Health Service Report, it is estimated that over 15,000,- J

000 persons are victimized by recurring headaches and that over $300,000,000 is spent annually for headache remedies.

Unfortunately, but nevertheless true , one cannot swallow health. While these methods . may offer _temporary relief in some cases, until the true underlying cause is corrected, the chances are that the headaches will recur.

There are many causes of headaches, including migraine , and these causes may be either organic or functional, depending upon their origin.

It is generally accepted that organic -type headaches are due to advanced diseased states of the brain . . Fortunately, the functional-type headaches are most common. In the majority of these cases the causes are traceable to pressure or impingement upon nerves primarily within the neck region of the spine. This results from a misalignment or distortion of one or more of the cervical or neck vertebra. Neglect in correcting this abnormal condition causes dilation of the blood vessels inside the brain, swelling of tissues and increased pressures within the skull.

Headaches are also ·due to eyestrain , sun glare , poisonous or noxious gases, inadequate rest, dietary . indiscretions such as overindulgence in food or alcohol and other irregular and abnormal living habits.

While the cervical or neck region is most frequently involved in headache problems, other areas of the spine may be indirectly involved. Such could be the case when a nerye in the mid-shoulder or thor­acic portion of the spine leading to the stomach is pinched or irritated. This may produce a referral headache as a secondary symptom in addition to the l9cal stomach pain and associated symptoms. Similar conditions may develop in other portions of the spine and nervous system.

As previously mentioned, you cannot swallow health nor can it be injected. The individual plagued by headaches should not allow himself to be lulled into a false sense of security by the relief that tem­porary measures may produce. For until the underl ying causes are eliminated, the condition could grow progressively worse and develop _more serious complications and drug dependency.

The specialist in chiropractic is effective in eliminating the causes of the majority of headaches .

THE SPINE IS THE SWITCHBOARD THAT DISTRIBUTES THE -LIFE-POWER.

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Ways ~

<:,1

f.;; l)

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to cut your Doctor Bills ~~.

1. Choose your Docto1 carefully.

] 2. Trust his judgment implicitly. j:

3. Help him get you well quicker by following his ~ orders. I

r. 4. Don't wait too long after a pain signal-you can

prevent big bills this way. ~

~ · 5. Have regular monthly check-ups-it may save ~ you long sieges of ill-health: an ounce of pre- ~

I j vention is worth a pound of cure.

6. Buy health insurance. Today more than 135 mil­lion Americans have some form of this insur­ance. Over 500 insurance companies pay all Chiropractic Therapy claims.

fi ~i-t ~-i t.1 , ._

7. Take your Tax Deduction. You may deduct part r-' or all of your Chiropractic bills from your in- ~I come tax, according to your age. ,~

,;, '., ., . . . -%~,~ -:,~~,,;,-.•,;,, .~ ~,"' --Wi~-~~-"'l,;.. 's'-~,~~::....:...,,.,~,,. ... J

THERE'S A RIGHT WAY AND A WRONG WAY Page 14

HERE'S THE RIGHT WAY TO LIFT, PUSH AND REACH 0 WRONG • RIGHT

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CARRYING LUQQAQE. Leaning to either side when carry­ing luggage-is ungraceful and leads to early fatigue. Instead, walk erect, elbows slightly bent. Occasionally shift the lug­gage from hand to hand to avoid unnecessary strain. "Women try to do too much today," says Samuel ·Feitelberg, chief physical therar.ist at Columbia-Presbyterian Medical Center in New York. 'Instead of buying a big piece of luggage, get ' two smaller ones for easier balance."

REACHING. Stretching is good exercise by itself, but it can be dangerous when you add extra weight by picking up some­thing. The farther out you reach, the greater the possibility of strain. Don't take chances by trying to reach a heavy object on a high shelf. The possible danger is in losing your balance and falling backward, or dropring the object-possibly on yourself. Use a sturdy footstoo. Stand close enough to the object to maintain your balance. Take boxes down one at a time unless they are empty or very light. When reaching high for a small object, use one hand for support.

LlnlNG FROM FLOOR. Do not bend from the waist to lift an object from the floor. This puts all the strain of lifting on the lower back muscles. In addition, bending over suddenly can produce a strained back. Instead, bend the knees and squat down, keeping the back straight. If necessary, spread the knees or lower one knee to get closer to the object. Then use the leg muscles-the strongest in the body-to push up, holding the object close as you rise.

PUSHING AND PULLING. Keep the back straight and let the legs do the work. Push at about the middle of an object, rather than near •the top or bottom. Exert a smooth, steady force; avoid jerky or sudden moti~ns. When moving uphol­stered chairs or similar furniture, slide them instead of attempting to lift or carry them. Whenever possible, use a small wagon, dolly or even a lawn mower to transport heavy objects such as sacks and crates when working outside.

LlnlNG FROM TABLE LEVEL. Instead of bending over the table, pull the object close to the body before attempting to lift. Keep the back erect. Maintain good balance by keep­ing the feet about 12 inches apart, with one foot h11lf a pace forward. To move a typewriter, approach and lift it from the rear, thus keeping the heaviest part next to the body. Avoid sudden or unusual twisting when carrying a heavy object.

ON STAIRS. Never carry a large object so that it blocks your vision when going up or down stairs. One hand should always be free to grasp a railing or provide balance and support. If the package cannot be carried on the side with one hand, either get help or try moving it down one step at a time. Also, don't try to consolidate the load to save steps. Instead, if possible, divide the load into smaller packages and make two or three trips. To avoid tottering backward, lean forward slightly when going upstairs. ♦

Page 15 HOW TO SAVE HOURS AND DAYS OF DISCOMR>RT

II To keep

those kinks

out of

your back

--... - -,,,.

Learn How

To Lift Properly

I. Size up the object to be lifted to decide how best to get a grip ·on it that won't hurt you.

2. Plant your feet solidly close to the object to be lifted; get a good grip on it. Bend your . knees, keep your back straight.

3. Now UP, liftin.g with the big muscles of your legs,· thighs, arms and shoulders-NOT with spine; keep the loads dose to your body.

4. Be sure you can see where you're going. Have clear vision over the load ; or else get help-or leave it for a truck.

5. Use your head; you might be the boss some day. If you see a place where a mechanical lifting device will save money, speak up.

6. In any case, get help for large, bulky, awk­. ward, or extra-heavy loads. In team-lifting

use the common-sense rules of lifting with your muscles, and CO-OPERA TE. .

7. Use rhythm; either alone or in team 'lifting, g~t the swing and let the load help lift itself.

8. Help keep floors clear of tripping and fall­ina hazards. Be tidy, at home or on the job.

ENTHUSIASM IS A MIND AFLAME, _A HEART AGLOW, A BODY A-TINGLE . .

CHIROPRACTIC THERAPY SAVED THE WORLD CHAMPION

And Still the World Champion ... Rocky Marcian9!

Over 1, 000 people stood in hushed silence as the on ly undefeated heavyweight cham­pion of the world, Rocky Marciano, humbly told his story. He had injured his back­top specialists from New York were called and they recommended surgery. Rocky said, 111 went home tL, Brockton, Massa­chusetts, and got in touch with my family friend, Dr. Edward Crealese of Middle­town, Connecticut, a Chiropractor.

From that time on, I had to fight only my ring opponents and was able to go all the way to the top to become champion. My back is fine and I will always be grateful to the Chiropractic Profession and all the Chiropractors who saved me from surgery. Thank you. 11

The applause of 1, 000people let the cham­pion know that as far as they were con­cerned, he still was the . champ.

11! started out, as do most ..beginners in the medical art, to conquer the demon 'dis-ease' with drugs. I, too, often failed, as they all do .. .. the more I studied and experimented, the more !was convinced that the real cause of dis-ease was impinged nerves, and that the Chiropractic ad­justment was the most scientific way to release them. Results are what count, and Chiropractic care, when scientifically given, brings them .. " Dr. William A. Seeley, Tipton, Iowa.

EVERY SO-CALLED ADVERSARY IS A FRIEND STILL UNKNOWN.

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Page 17 DR. FRIGARD IS A SPECIALIST IN SPINAL CORRECTION

·OTHER CONDITIONS

While the specialist of chiropractic does not claim to have the panacea for all the ills to which man falls heir, it appears to be a common misconception of many persons that the scope of chiropractic is limited to problems involving the backbone only. This is a definite fall3;cy.

Chiropractic takes into its broad category many organic conditions which are directly associated with the nervous system and spinal column.

Please refer ~o the illustration on page twenty-hyo since it will assist you in understanding why the specialist of chiropractic has much more to offer those in ill health than is generally known.

You will see, as an example, that every organ of the body depends upon "regulated'.' nerve action. These nerves and nerve fibers are connected both with the spinal column and the body organ itself . Therefore, it is completely reasonable to conclude that if there is a misalignment of the spine which is causing nerve impingement, the nerve supply to the. "dependent" organ is diminished. The result is an inability of the organ involved to function properly.

You will realize the sound fogic of the scie~ce of ~hiropractic in administering its technique to the causes of the trouble rather than "just" appeasing the affected organ with symptomatic relief.

The Doctor of Chiropractic can successfully treat the "ailing" organs by releasing the pressure on nerves emitting from the spinal column and thus allow the body's natural re~ources to cure the condi­tion. A review of this section can be summarized by the following statements:

1. PRIMARY CAUSES OF DISEASE ARE WITHIN THE BODY ITSELF.

2. PRIMARY CAUSES OF DISEASE ARE DUE TO INTERFERENCE WITH NERVE TRANSMISSION .

3. WHEN A MECHANICAL IMPAIRMENT EXISTS IN THE BONY STRUCTURE OF THE BODY, THERE IS EVIDENCE OF INTERFERENCE WITH NORMAL NERVE TRANSMISSION.

4. ALL MECHANICAL IMPAIRMENTS SHOULD BE REPAIRED THROUGH A NAT­URAL APPROACH.

5 . . THEREFORE, WHEN MECHANICAL -IMPAIRMENTS ARE CORRECTED, THE BODY WILL HEAL ITSELF. .

6. WITH THIS PROCEDURE NATURE CAN EFFECT HER CURE AND TAKE YOU ALONG THE ROAD TO A FULLER, HAPPIER AND HEAL THIER LIFE.

BY ADDING LOVE TO YOUR YEARS, YOU ADD YEARS TO YOUR LIFE.

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NEWSPAPERS INVESTIGATE ·A "MIRACLE"

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JANE MANSFIELD DISCOVERS CHIROPRACTIC

• CHIROPRACTIC IN

HOLL -YWOOD

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----Dr. Eckles examines Jayne Mansfield's find area of nerve impingement.

It is my good fortune to live and practice chiropractic in Southern Cali­fornia. During our years here, my wife and I have been privileged to meet many of the top entertainment person­alities . There sincere dedication to their profession is to be greatly admired and respected. It is second to none.

I have found that, con_trary to what you read in the newspapers and various columns, most of the stars appearing in the varied entertainment media are sin­cere, hard working people. They are subject to a great deal of physical stress and mental tension . They arise as early as 5 A .M. and usually put in a twelve hour working day. The life of-a star is one of unending emotional pressure.

W hether the patient is from the world of entertainment, business, labor, or an average citizen; emotions and ten­sions are quite evident in the fast pace world we live in today. Headaches and ulcers are familiar signs of . copflicting emotions . Worry, too, causes symptoms that heighten fears and produces dam­aging physical stress.

Jayne receives a spinal adjustment .

JANE SHARES HER SECRET OF RADIANT HEALTH

(Above) Jayne Mansfield receives specific spinal adjust• ment to correct vertebral misalignment.

(Right) Jayne Mansfield shows Dr. Eckles a plaque pre­sented to her by The Chiropractic Association of New York.

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THERE'S A SONG IN HER HEART

PICTURE OF RADIANT HEAL TH.

This is a s~ory of despair turned to hap­piness, of beauty created from ruin, and the part Dr. L. T. Frigard played through Chiropractic care. Daryl Johnson, singer, dancer, entertainer, recording star, was injuredinanautomobile accident, July 22, 1963.

She was paralyzed from the walst down. When she was finally able to walk, her right leg would lose all sensation and become useless. One could stick a pin through the flesh of her leg and she could not feel any pain. In addition to the leg, she suffered with back pain, neck pain, and severe head­aches.

Under Chiropractic care from the Frigard Chiropractic Offices, she is able to walk nbrmally again. In fact, she is now sing­ing and dancing professionally! All sen­sation has returned to her legs. She is free from the back pain, neck pain and the severe headaches which plagued her after her whiplash auto accident. '

Daryl Johnson was awarded the honor of World Chiropractic Sweetheart at the World Chiropractic Convention in Fo?t Worth, Texas. The award was given for her cour­ageous comeback to the em:ertainment world after her disabling accident.

Corrections in Children are more readily accomplished by early treatment. Children respond to the gentle ministra-tions of experienced doctors. ·

THE HOtE YOU GIVE THROUGH IS THE HOLE YOU RECEIVE THROUGH.

KEEPING THE STARS IN RADIANT HEALTH

Luc, LLE BALL GLENN FORD MICK .'EY ROONEY BRODERICK CRAWFORD

NOW IT CAN BE TOLD!

1114 ~~ .. ~ Stale4 SU#e ~~ 7it:ue &fle'el

GLAMOUR AND VITALITY ARE HIGH, LOSSES FROM ILLNESS AND INJURY Low,

WITH STUDIO HEALTH SERVICE, INCLUDING COMPLETE CHIROPRACTIC FACILITIES

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Page 22

GLAMOUR is big business in Hollywood, home of one of the nation's larger industries. The studios, with tremendous investments in

their greatest assets-the stars and studio executives-take every precau­tion to maintain their efficiency and production.

Columbia Pictures Corporation is an outstanding example to all industry for having established a complete preventive and treatment health and accident program that speeds pr<;>duction and cuts costs, and betters employee relations.

A dental department, medical hospital with staff of nurses, and an ,X-ray equipped chiropractic department are three of the means used by Columbia to keep its employees well and on the job.

W ILLIAM HOLDEN CHARLES STARRETT FREDERIC MARCH JOAN CRAWFORD

Page 23

POSTURE IS IMPORTANT TO HEALTH AND BEAUTY

Dr. Fr{gard examining Miss S. J. Johns on, the new World Queen of Posture from Nebraska and Miss Nikki Peck, Illinois, runner-up.

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ENTHUSIASM IS A MIND AFLAME, A HEART AGLOW, A BODY A-TINGLE.

THE PRICELESS INGREDIENT

"We are born anew every morning. My wish is that you may catch the gleam , be freed from limitations and enter upon your boundless possibilities. Your endowments are so rich and rare. There is no other person in the world just like you. You have genius, which, if it were brought forth into the sun­light , would glorify with brilliant inspiration a thousa~d lives. You have insight that, if it were energized would make the desert blossom as the rose . You have initiative that once illuminated wouid create an empire fairer than any ever raised in marble. You have harmony lying latent in the vast octaves of your being , which if awakened into melody would soothe. comfort, restore, and purify the passions of a world . You

have thoughts which if given expression would burn and shine through countless ages and bear their messages of hope and power to fainting multitudes.

"Get into the throne-room of your being ; that you may awaken in self-realization, and know the joy there is in Life. in Power, and in Service.

"Therein is the Priceless Ingredient. When all who hear , or read these words , have aroused · it in your own souls, I pray that you will go forth to take your place among the leaders of the world."

Page 24

WE UNDERSTAND BEST THAT WHICH BEGINS IN OURSELVES.- --•

Page 25 RECOGNIZED UNIVERSALLY FOR EFFECTIVE TREATMENT

Chiropractic treats MIGRAINE HEADACHES

Chiropractic, treats.· SPRAINS e//eai~I

FAST SPEED CALLS FOR FAST STOPS -- AND WHIPLASH

HEADACHE (one or both sidesl HEAD AND NECK PAINS TE,NSION

· MUSCLE SPASMS STIFF NECK RESTRICTION OF NECK MOTION BLACKOUTS FATIGUE ctirednessJ EXTREME NERVOUSNESS MENTAL DULLNESS MUSCLE SWELLING HEAVINESS OF HEAD NECK AND SHOULDERS FEEL TIRED LIGHT BLINDNESS LOSS OF BALANCE EQUILIBRIUM PROBLEMS LOSS •OF HEARING PINCHED NERVES SLIPPE,D DISCS MUSCLE TEARING NEURALGIA (nerve painJ NEURITIS RINGIN~ OF THE EARS NAUSEA GASTRO-INTESTINAL SYMPTOMS

I

NIP IT IN THE BUD ;

SYMPTOMS OF WHIPLASH Chiropractjc and medical research now link symptoms as listed below with whiplash­type injuries.

One or more of these symptoms often occur immediately. However, others i:nay not de­velop until hours, weeks, or sometimes even yea-rs following the injury.

Many patients having these symptoms are unaware or have forgotten about their accident.

LIGHT-HEADEDNESS SHORTNESS OF BREATH LOW BACK PAINS PAIN BETWEEN THE SHOULDERS COLD HANDS OR FEET EXCESSIVE SWEATING NUMBNESS OF ARMS, HANDS,

SHOULDER$, FEET, OR LEGS LOSS OF NORMAL SPINE

. CONTOURS INCREASED REACTION TO DRUGS ANXIETY IRRITABILITY POOR MEMORY INABILITY TO CONCENTRATE PERIODS OF DEPRESSION FRACTURES DISLOCATIONS PALPITATION EYE STRAIN TREMORS PALLOR INSOMNIA (can't sleepl MUSCLE ATROPHY RAPID HEARTBEAT/NG

WATCH FOR THE SIGNALS

Page 26

Page 27

WHIPLASH INJURIES -- HOW THEY HAPPEN

HIT FROM REAR

HEAD-ON

½'HIPLASH Whiplash is, a term coined by the healing arts to describe an injury to the cervical or neck portion

of the spinal column. This term describes the type of motion produced when an automobile is hit from the rear, front, or side and describes the usual resul~ing neck sprain . The force involved in such an injlliy is monumental, for example, when a 3,000 lb. car trave ling 25 mph strikes the rear of another vehicle at rest with an impact duration of one·second, a force of 3,450 pounds is transmitted to and acts upon unsuspecting passengers. This lashing force may produce severe spinal and soft tissue damage .

The result of such an injury is a misalignment of spinal vertebrae, primarily centered in the cervical or neck region . This produces a pressure or irritation which, in effect, pinches the actual nerve roots emitting from between each vertebra . This can lead to a variety of symptoms; from intense headaches, neck .and shoulder pains, nausea, dizziness to even more severe disorders such as numbn~ss and tingling in the arms and hands and includes various forms of bursitis, joint and soft tissue damage.

The greatest number of whiplash injuries occur from automobile accidents when the car is struck from behind. · The same injury, however, can occur if the lashing force from the impact is from the front or the side of the car. A very small percentage may also result from blows on the head, slips or falls, jarring and . jolting forces and other unguarded movements. Improper postural and occupa­tional habits may also give rise to an irritated or pinched nerve and produces similar symptoms as those of the typical neck whiplash sprain.

I The suclden stopping of a moving vehicle may cause a whiplash of the neck of the passenger who

is unaware of the necessity for sudden deceleration. Power brakes, too, can be hazardous for the unpre ­pared passe1'.ger. High powered engines capable of rapid acceleration can be responsible for lashing of necks of the passengers.

Imagine, if you will, being seated in your car which may have stopped for some reason .. .. perhaps ignition trouble ... perhaps at a traffic signal ... or, perhaps, to discharge a' passenger . .. when, sud­denly and without warning, the_ car behind you does not apply his brakes in time and rams into the rear of your car. Through this force of impact, your car is pushed abruptly ahead.

The weight of the head , which averages from six to eight pounds, increases the la_shing effect especi­ally when the muscular control is caught off guard. The extreme forward , backward , or side lashing of the neck usually results in the bones (vertebrae) of the neck becoming displaced, causing what is termed a "subluxatfon. " This is a condition where the vertebrae have slipped slightly away from their normal position and create a pressure (pinch) upon the spinal nerves between each vertebra. In some instances the cushioning discs between the vertebrae may be injured or compressed. ·

WHIPLASH --A DISEASE OF THE SPEED AGE Page 28

Automobile collision-common cause of "whip­lash injury. 11 Lashing force occu ·rs when car is struck from behind and the impact pro­duces a whipping action of the neck.

/

Pains may occur immediately. However, .some symptoms may not manifest for weeks or months.

• These pictures were 'posed for by Dean Barlow and Colleen O'Sullivan, nationally known television and sup­per club entertaining duo .

•

X-rays are taken to deter­mine the exact position and the degree of spinal misa­lignment.

\

A specific adjustment is giv­en after a thorough study of the x- rays and continued un­til correction is completed.

Page 29

TO PROTECT THE PATIENT -- THE DOCTOR HA~ TO KNOW THE LAW

Author and attorney, Ben Bernstein, LLB, and Dr. Frigard at a recent Chiropractic-Legal Seminar. Mr. Bernstefn is a prominent lawyer,'who specializes in handling automobile accident cases. He has authored many books, among them the highly successful "WHIPLASH, ITS MEDICAL­LEGAL ASPECTS" and "THE CHIROPRACTOR ASAN EXPERT WITNESS IN COURT. 11 This type of training has brought the Frigard Chiropractic Offices to high recognition in the handling of auto accident cases.

SOME OF THESE DAYS IS NONE OF THESE DAYS.

HAVE YOU STOPPED TO THINK!

HAVE YOU STOPPED

TO THINK?

Have you stopped to think why some men are great

• While other ones just stay small? ·

-~ The Big Men feel big and they do big-. , - .

It's just how you feel-that's all.

If you feel Success, you'll have Success­

Provided you also do.

And follow your thoughts with the kind of work

That is going to make it come true.

But you can't get big by feeling smali,

And you can only. go as far

As your constant thoughts and daily deeqs­

For just as you feel-you are.

So direct your thoughts and and make them fit,

Whatever you'd like to see­

For as y9u feel, you are bound · to live;

And whatever you feel-you'll be!

THE SOURCE OF POWER IS WITHIN YOU. LATCH ON TO IT.

Page 30

Page 31

CHIROPRACTIC MEANS "DONE BY HAND"

./ I \

Your chiropractor is a doctor who treats and pre­vents disease without medi­cines, pills or pain.

He uses his hands to restore the spine and other parts of your body to nor­malcy.

He removes , \ the cause of disease

by restoring normal nerve function.

CHIROPRACTIC MEANS DONE BY HAND

THE SPINE IS THE SWITCHBOARD THAT DISTRIBUTES THE LIFE-POWER.

IT'S WHAT YOU KNOW AFJER YOU KNOW IJ ALL THAT COUNTS Page 32

. THE IMPOSSIBLE TAKES A LITTLE LONGER.

Page 33

HE NEVER STOPS LEARNING BETTER AND QUICKER WAYS

SCIENTIFIC RESEARCH IS ALWAYS QUESTIONING ITS OWN FINDINGS.

Subject

HAVE YOU STOPPED TO THINK! ~

Comparison Subjects and Class Hours John Hopkins Medical School

and Palmer School of Chirop·ractic

Johns Hopkins Polmcr School Medical School of Ch iroproctic

Class Hour s Class Hours

Anatomy ------------------------------------------------------------------------5 0 8 ____________________ 5 2 0

Physiology -----------------------------------________________________________ 2 5 6 ________ '. __________ 5 2 0

Pa tho logy -------------------------------------------------___________________ 4 0 l _____________________ 19 5

Chemistry -----------------------------------------------------------------------2 0 o ___________________ 3 2 5

Bacteriology ----------··--------------·--· _________________________________ l l 4 ____________________ l 3 0

Diagnosis _____________________________________________________________________ 2 2 4 ____________________ 5 2 0

Neurology ____________________________________________________________________ 112 ___________________ 13 0

X- Ray ____________________ :____________________________________________________ 4 s __________________ 2 9 2

Psychiatry _______________ : ____________________________________________________ 144 ____________ _______ 6 5

Obst et rics & Gynecology -------------------··--- ___________________ J 9 g ____________________ 6 5

Ph armacolog y -------------------------------------------------------------- 80 ____________________ O .

Psychology ---------------------------------•--------------------------------- 16____________________ 0

Medicine -----------------------------------· _________________________________ 6 5 6___________________ 0

Pedi atrics -------,------------------------------------------------------------- 72 ___________________ 0

Surgery ----------------------------------------------------.. ____________________ 3 5 2 ___________________ 0

Th era peu tics __ ·---------------------------------------------------------- 16 ____________________ 0

Clinic ---------------------------------------------------------------------------· o ___________________ 5 8 5

Hygiene ----------------------------------------------------------------------- o __________________ 6 5

Chiropractic Technique _ ---'------------------------------------------ o ____________ ' ____ 5 5 3

Chiropractic Phi losophy --------------------------------------------- o ____________________ 19 5

Public Speakin g ----------------------------------------------------- -· __ • o __________________ 6 5

N CM & N CG H ------------------------------------------------------ o __________________ 6 5

Princi pie & Practice _________ ------------------------------------ ------ 0 __________________ 13 0

Ethics & Juri sprudence --------------------------------------------- o _________________ 65

T ota I Hou rs __________ --------------·------------------------· 3 3 9 7 ___________ ~-----44 8 5

PREJUDICE: ™EIG I G THE FACTS WITH YOUR THUMBS ON THE SCALE.

Page 34

Page 35

A GERMAN M.D. DARES TO TELL OF HIS FINDINGS

German M.D's Report 'Fantastic' Chiropractic Results

' --Translated in part from the German medical magazine, "Die Medizinische Zeitschrift," which also reported on the finding of spinal abnormalities in

86 of 100 ulcer patients.

IT BECOMES more and more ap­parent that clinical medicine,

especially internal medicine, pays too little attention to vertebral vari­ations . . and wie believe it be­hooves every responsible physician to draw therapeutic ·consequences from these new findings.

The application of Chiropractic, of course, will be indicated in al­most every case because we will always find a vertebral involve ­ment. Proof for this can only come with time . It would be wrong, on the other hand, to give up com­pletely the old proven methods for a not entirely prov,en theory.

We originally adjur•ed a group of patients, mostly women, suffer­ing from headaches, shoulder-arm , syndrome and lumbago. We were amazed to find that abdominal pains of various types-of which these patients had complained for many years - had disappeared without' trace.

We then took patients who suf­fered from specific internal dis­eases and adjusted them in the involved dorsal area.

So far we have not found one case which failed to respond to some extent.

The results often are so fantas­tic that the patients believe in a miracle, and one can understand this after having been under medi­cal care for years without results.

We believe out of personal ex­perience that good Chiropractic must have an influence over the entire vegetative syst,em above and beyond the local influence .

We come now to the question of Chiropractic care of stomach ulcers and various other visceral cases with spinal involvement. We must, after our experiments and research, join entirely to the idea of Gutzeit, namely, that changes in the dorsal spine, especially in diseases of the viscera, play a very important pathogenic part in

diseases of the viscera. We have drawn out of these findings some therapeutic consequences .

We are often inclined to speak of real visceral disease only when we detect definite morphological findings.

Almost all nerve interference

1produoed by the spinal column leads to functional disturbances in the viscera, which we cannut de­tect immediately with our present diagnostic procedures .

Only the heart presents the op­portunity for a thorough functional diagnosis by the electrocardio­graph, but it is also possible to correct heart disturbances by ad­justment of the cervical vertebrae.

Misalignment in the dorsal spine could be the cause of visceral dis­ease, but the misalignment also could exercise only a localized in­fluence and certainly would not constitute the only pathogenic mo­mentum . A typioal dorsal spine subluxation · can cause the build­ing up of calculi in the kidney and gall bladder.

Abnormal tonicity and mobility, an<l hindered drainage (most eas­ily seen in X-ray) lead to inflam­mation and this, together with changes in the composition of the products to be excrebed, leads lo formation of calculi.

The stomach ulcer is another example of the localized influence of abnormalities in the dorsal spine. To accept only a vertebral factor in the etiology of the stom­ach ulcer is not a disputable ques­tion as far as we know now. A known malfunctioning of the vege­tative system brings about a def­inite change in the vascular sys­tem prior to the development of the ulcer.

Add to that exogenous causes such as psychic factors which be­sides bringing about stomach mal­function also add capillary dam­age.

Since . the vegetative and vascu­lar abnormalities in stomach ail­ments are of general nature and not limited to the stomach, it has been a question for many years why abnormalities lead to ulcera ­tion only in the stomach and duo­denum . Only in these organs can one attach a pathogenic factor to the acid juices when conditioned tissue cells are heavily damaged by nutrition.

That nerve interference brought about in the dorsal region has an influence on the production of a stomach ulcer through the vascular system is indicated by the research of F. Dittmar, who says that very marked vascular changes are pro­duced in the outer coat of the stomach. The research of Kroll and Rein indicate the same findings.

According to Bartsch, skeletal changes may cause v,egetative­vascular irritation and thereby be­come blood vascular reflex mech­anisms.

In considering any of several vis­ceral ailments, one has the im­pr,ession that the supplying blood vessels, the tonicity and vitality of the organs are affected by changes in the dorsal spine.

Rickers considers changes in the nerve channels as the primary cause of disease. Is the stomach ulcer a typical example of Rick­ers' neuro-pathological trend? De­velopment of the actual ulcer oc­curs at the end of a series of func­tional disturbances which include the hormonal factor.

These disturbances are in recip­rocal influence with intermingling nervous and hormonal factors.

But all extra -vertebral and extra­gastric etiological factors cannot account for a stomach ulcer .

When one succeeds in interrupt­ing these disturbances emanating from the dorsal region, all other etiological factors in relation to stomach ulcers are without effect.

7111 ~lfN1 l)Aflflfl. Slf rll/1. S

PAl~FUL JOINTS

LOSS OF SLEEP

~ STIFFNESS

OFtHENECK r,.

IN LOWER BACK

Page 36

ARMS OR HANDS ,...NUMBNESS OR

~ PAIN IN THE LEGS

These critical symptoms are usually the forerunners of more serious conditions. Spinal pressure and tension on nerves rob your body of essential nerve energy. Spinal short circuits in your nervous system may produce serious illnesses by nerve energy slow-down.

Page 37

____ , ___ __

DON'T JOIN THE "SACROILIAC CLUB"

It cou ld happen by lifting a chair or just bending over.

, , .

Result ... pains in the lower part of the back.

LOVVBAC K PAIN

A condition of low back pain is a very common one . It is most of ten referred to as a sacroiliac prob­lem. The "Sacroiliac Club" membership includes some eighty percent of the human race at one time or an­other; yet it is not understoo d by the average person.

Let's boil it-down to size. "Sacroiliac" is nothing more than that old pain in the back. It is also known by other names such as low back syndrome, lumbosacral sprains, and strains, disc condit ions, sciatica and associated problems. However, with slight exception, they all refer to the same basic conditio n. The essential characteristic is one of pain, usually severe, piercing and limiting . It primari ly results from a verteb ra or pelvic bone slipping out of place and pinching or irritating the sciatic and adjacent spinal nerves.

Drugs, pills and braces are not the answer nor the cure. They may relieve temporarily but after wearing off . . . you' re still a member of the club .

The causes are mul tiple. It may happen by bending over to pick up a chair , sudden coughing or sneezing, a slight twist of the body, rising from a chair , occupa­tional and industrial injuries, poor postural habits, auto accidents, pregnancy complications and a host of sim­ilar activities and injuries . The pain flashes like light­ning across your back and may proceed with pain, numbness and ting ling down the legs. You may not be able to straighten up . Maybe you cannot stand up with­out being in agony. Attempting to find a comfortable position is next to impossible.

Low back injuries and complications result in drain­ing our economy of millions of dollars a year in treat­

.ment and disability costs with thousands of man hours lost.. The majority of state industrial accident commis­sions throughout the country report that these are the most frequent of industrial injur ies and exceed all other types of injuries combined in financial and disability losses.

PINCH£~ ~ERVE

AS THE TWIG IS BENT SO GROWS THE TREE -- A PROUD FATHER

Friga:rd owes much of his early professional dedication to his father Dr. L. V. Frigard, . whose many years of service to his profession ha s endeared him t6 hundreds of sufferers who have regained their usefulness and radiant health through his gifted hands. He ha s proved his value to this Institution through hi s untirin effo ts .

Page 38

1~tr ) ...r.:,~ .'".,

r li;rJ1' ~,.....,.,..1/ -~ -·

Page 39 AS THE TWIG IS BENT SO GROWS THE TREE -- A PROUD FATHER

Lynn R. Frigard (second ·from left) and Lowell D. Frigard (second from right), both of Stockton, have graduated with honors from the Cleveland Chiropractic College of Los Angeles, and will join the staff of the Frigard Chiropractic Of­fices at Tracy and Stockton. Dr. L. T. Frigard (left) gave the address at the graduation ceremony in Los Angeles. Dr, Leon D. Frigard (right) is the fourth son of Dr. L. V. Frigard (ce _nter) to enter the Chiropractic profession .

Dr. C. S. Cleveland, Sr., Dean of the Los Angeles College of Chiro­practi c , congratulates Dr. Frigard on his inspiring talk to the new doc­tors. Dr. Frigard gives unstintingly to his professional contemporaries. He inspires them with his dedication to mankind. He 1 s a one man army and has done much for many.

SCIENTIFIC RESEARCH IS ALWAYS QUESTIONING _ITS OWN FINDINGS.

(

SAVE HOURS AND DAYS OF DISCOMFORT

.,J.:.._ .··'

BACK PAIN

. -~c;;., - ..,:,i "-.:..,;;, " ·-:;;;.:J .... ·- ·::!ti1 n=~

l~ t;_

HEALTH HINTS TO PREVENT BACK PAIN -

1. Sleep on a firm mattress.

"' 2. When you first awake, stretc your muscles .

. :.1 ·: · 3. Sit, stand, and wa!k TALL,, impro .

ture.

4. Stay within your physical limitations, don't ··~ over-do it.

1 s. .·• . ,

If you work in a cramped position, then get up l~ : · ., occasionally, stretth, and loosen up thos ,

'.A

:~ ~ ~ '.~

~j

cramped muscles.

6. Are you trying to lift the load of two men ... DON'T, get some help.

7. Does your work require you to bend excessively!

bend your legs not your BACK.

;; 8. When you bend, don 't twist, -keep your spine in bala nce .

.;'1 ,J

t

SIT LOOSE, WALK · LOOSE, RIDE LOOSE AND YOURS· WILL BE A HAPPY LIFE.

Page 40

Page 41

DR. FRIGARD ADDRESSES A GROUP ON HIS SYSTEM . OF THERAPY . . ____ :... .......... ....::·-----■-----

Dr. Frigard addressing a group of doctors on his advanced methods of spinal correction. The amazing results he has brought about in cases in which other therapeutic methods have failed have earned him the acclaim of his profession. An erudite man, he examines . every phase of the patient's personality to best handle each case. "Every individual is a definite equation peculiar only to himself. To effectively help that individual the doctor has to determine not only the obvious cause, but the caus e of the cause as well. This req ,1ire ~ both sight and insight and the dedicated doctor learns to use both to better (serve his patient. Without this discernment the cloctor is but half a doctor and his fail­ures will come back to haunt him. With it, spinal correction can perform veritable miracles: This is the mark of the modern doctor who deals with living people and not so many bodies. The day for such doctors is here. The others can only fall by the wayside. Remember, most 'incurable' cases are due to UNCURABLE DOCTORS."

"Chiropractic i's founded on the science of cause elimination and is the only method of specifically adJusting the cause of so-called disease that has ever been proved by fact. It is greater than either osteopathy or medicine and will eventual­ly lead the field. Chiropractic stands firmly on its marvel­ous achievements of the past ten years and needs no greater tribute. 11 Dr. Edward S. Doutt, Pittsburgh, Pennsylvania.

-----------------"'S"'Z""WWW_,, __ &N'GIM·WWWGWUL~,.,-""'"W&""""WWW_...,....,,.. .. ___ ,_..,.m....,, __________________ _

CHIROPRACTIC THERAPY RECOGNIZED UNIVERSALLY FOR EFFECTIVE TREATMENT ,

THE CENTRAL SOURCE Of POWER

CENTRAL NERVOUS SYSTEM--------:

CEREBRUM

THE NERVOUS SYSTEM

Page 42

SPINAL NERVES

D . D. Palmer, founder of chiropractic, was ridiculed widely when he first expressed the thought that the normally functioning brain, operating through a sound nervous system, regulates and inte­grates every body activity down to the workings of the tiniest cell. Today his theory has been amply proven and is almost universally accepted.

The nervous system, operating by electrochemical impulses, serves the body in a variety of ways. It functions as the body's lookout and gatherer of information about the world outside us as wel I as the one within us; as the clearinghouse where this information is processed for instant use or future refer­ence; as general communications center; and as headquarters for mappii:ig the strategy and making the decisions in everything the body does. The nervous system, in. short , is the initiator of the body's muscular activity and the regulator of our mental and physical functions.

The brain and the spinal cord serve as the system's main base of operations . From them a prodig­ious network of nerves reaches out to every part of the body_.

To connect the brain to the rest of the body is the function of the spinal cord which is in reality a direct continuation of the brain. The spinal cord resembles a cable and is surrounded on the outside by vertebrae ... twenty-four of which form the body's backbone or spine. An extensive network of nerves pass from the spinal cord out through the openings between the vertebrae at various levels. These nerves carry electrochemical nerve impulses to every millimeter of skin surface , every muscle, every blood vessel, every bone and every part of the body from head to toe transmitting nerve signals at the rate of one to 350 feet per second to and from the brain and spinal cord .

The chiropractor was the first to recognize that the nervous system and its intelligent directing force must be free of all obstacles in its path in order to function efficiently and thus _maintain normal body health.

nected with and controlled by nerves

emitting through the spine from the spinal

cord and brain .

, Page 43

816 MEN SEE THE BIG ADVANTAGES OF CHIROPRACTIC

"It is a foundamental truth that differences of opm10n stimulate the individual and society to improve. So it is with the healing arts. It is essential that rhe chiropractic profession grow in order that the healing arts in its broadest form con­tinue to benefit and serve society. Ih this regard the practicing chiropractor has a duty to see that his profession cont inues to improve and flourish in order to make available to the Ameri­can Society the undeniable value of the trained and dedicated Chiropractor.

As a welfare plan administrator, I have made an effort to maintain chiropractic care in the schedule of benefits, in ·order to provide the broadest coverage t~ the beneficiaries of the trusts which I administer ." 1

WILLIAM L. SEAY

Los Angeles, California y.-William L. Seay & Associates ~

~U

"The practice of chiropractic fulfills a real need within the healing arts. The laboring man is particul arly vulnerable to back injuries. Thousands have learned that chiropract ic care proves to be very economical and effective in correcting these problems . I believe that union members should have a free­dom of choice in the doctor and healing art · he chooses for treatment."

CHARLES 0. CROSS President, Southwest Administrators, Inc. Teamsters Health & Welfare Fund Los Angeles, California

"My years of experience with many union and trust funds indicated that there is a need for Chiropractic services. We have also found that inclusion of such services in an insurance plan does not materially effect the cost of the plan or the premium structure."

TED ELLSWORTH Director of Public Prog1·ams University of California Los Angeles , California

MODERN X-RAY PINPOINTS THE TROUBLE Page 44

I A thorough x-ray study and analy­sis is made before treatment is given in Frigard offices. This can only be done through a special-

. ized technique and analysis re­cently developed. With precise analysis of the position of the ver­tebra in degrees of deviation from normal position, the first impor­tant step in releasing nerve pres­sure has been accomplished.

I

Spinal x-rays reveal the nerve pressures that need correction in every case. This eliminates all guess-work and makes it possible to go directly to the cause of the trouble . . Here the experience of Dr. Frigard has played a vital part in the institution's success. Every patient is carefullyx-rayed and an accurate analysis is made of the plates.

EVERY PROBLEM, WHEN SOLVED, IS SIMPLE.

Page 45

MODERN INSTRUMENTS SAVE MANY HOURS OF PROB~NG

An abnormal degree of heat created by restricted nerves is measured and located with the Nerve Pressure Recorder. The heat is created by constrictive pressures on the spinal cord and spinal nerves and once the correct location of the pressure is found, th'erapy can be pin-pointed.

·/

I The meticulous care . in analysis of each patient's need, using modern instruments, has kept the average of results up to Dr. L. T. Frigard ' s high standards. Since few patients find their way to Chiropractic Ther­apy until they can get no relief else­where, this analysis is most impor­tant.

THE ONE WHO WOULD WEAR THE CROWN MUST BEAR THE CROSS.

MODERN INSTRUMENTS SAVE MANY HOURS OF PROBING Page 46

I The instrument illustrated makes it possible for the patient to view the heart ac­tion as it is charted. Fu­ture charts will reveal the rate of imp -rovement that is made.

This range-of-motion study is part of the thorough physical examination that is given at the Frigard Chiropractic offices.

YOUTH IS NOT A TIME OF LIFE, IT IS A STATE OF MIND.

Page 47

CHIROPRACTIC MEANS "DONE BY HAND"

Hands of Health

Gentle skillful adjustments are given to relieve pinching of nerves and bring relaxation and health to taut, tensed bod­ies. The results are reward­ing .

Healing Hands

Even latent fears which result in tension of the nerves and stoppage of organic function are released bythe tender un­derstanding of the Chiroprac­tor with healing hands. Many come who have ' tried the other therapies for years and find release in this wonderful way.

RADIANT HEALTH NEED NOT BE COSTLY

Page 48

TRAINED STAFFS IN ALL FRIGARD OFFICES

DR. L. T. FRIGARD DR. L. V. FRIGARD

The Frigard Clinics are staffed by dedicated men and women who have proved their abilities in the Chiropractic field---and have earned their places in the clinics. These high standards of excel­lence are carefully maintained by Dr. Frigard and have earned him universal recognition .

JANE COIL

I Integrity and competence chara~­terize the practice of Chiroprac­tic Therapy in the Frigard Clin­ics. People from all walks of life as well as celebrities of TV and the sport world have been patients at these clinics.

MARIE FRIGARD - AMYE BELL

-------------------------

Page 49

THE POWER THAT . MADE THE BODY HEALS THE BODY

Do you believe that the POUi£ R that made the body can heal the body?

THIS IS TH£ POlllf R THRT CHIROPRRCTORS lllORK llllTH.

They find where the POUi£ R is shut off a n d f i x it. T h is I et s t h. e P O lll £ R t h r o u g h _ .

. Then· the POlllf R that made the body heals the body-

doesn't it?

THE POWER THAT MADE THE BODY HEALS THE BODY

TWO CHIROPRACTORS WHO WERE ELECTED GOVERNORS Page 50

Norman A. Erbe, former Governor of the State of Iowa, has been named Executive Director and Legal Coun­sel of the American Chiropractic As­sociatio~. He served as Governor during 1961 and 1962. Prior to this, he was Attorney General of the State for four years. He assumed pis new duties ' with ACA, immediate f'y, upon notification of his selection for the position. Governor Erbe will direct activities of more than 8,000 mem­bers of the national association in the United States and in several foreign countries. National headquarters of , the ACA is in Des Moines, Iowa.

The rise of Clinton A. Clauson, D. C. to the office of governor of a great state, the first Chiropractor achiev­ing this honorable position is a story within itself. Shortly after his birth on a farm near Mitchell, Iowa, his family moved to another farm near Otranto, and the futt:1.re governor at­tended high school in nearby Lyle, Minnesota. In September, 1919, he graduated from the Palmer School of Chiropractic and began his prac­tice in Waterville, Maine.

Page 51

I

WHAT YOU SHOULD KNOW ABOUT YOUR INSURANCE

Chiropractic-­I & Insurance

Chiropractic is an exacting science today. Examina­tions include physical, neurologic, orthopedic, blood pressure , various laboratory tests and other specific ex­amination procedures according to what 'is required. The chiropractic specialist utilizes the most advanced techniques available ; He is constantly improving his ability to serve his patients .

The practice of chiropractic is recognized today by more than 700 of the major and minor insurance com­panies throughout the country. These include automo­bile insurance, company group plans, union health and welfare insurance funds, state industrial accident insur­ance and many private plans.

The demand for increased insurance recognition for chiropractic service, by the public and numerous indus­tries is increasing yearly.

Lloyd Sanders, president of Atlas Mutual Life In­surance Company, wrote: "We recommend chiroprac ­tors, especially for heart, hypertension, back strains , disc conditions, female disorders, as well as for many others . We have had very satisfactory results when chiroprac­tors were in attendance. In most cases the claims ran less time than those attended by medical doctors."

In addition to the right of freedom to choose the doctor and healing art of your choice, t\lere are two basically simple, but important factors which have in­itiated the requests for chiropractic inclusion in insurance contracts: 1) Effecti\·c and expedient response to health conditions. This is especially true for many spinal in­juries which previously failed to respond to orthodox treatment. 2) Economic savings . .. less cost of care and greatly reduced disability time, thus reducing treatment, compensations costs and personal economic losses.

A recent statistical study of industrial back injuries in the state of Florida revealed that chiropractic care reduced the overall cost of treatment by nearly half or 47 percent and reduceci :he total loss of time by 75 per­cent when compared to other forms of treatment.

POSTURE IS IMPORTANT TO HEALTH AND BEAUTY

Page 52

Page 53

INSURANCE PROGRAMS INCLUDE CHIROPRACTIC THERAPY

OJt,,J- 0

fhdo nt1J 'It& · rk&rbd IN~

This insurance · is not too well understood by many people. It provides for re­imbursement for necessary care that might result from anyinjuries sustained while in the confines of an automobile or in entering or alighting from an auto­mobile . This includes treatment should anyone be injured as a r ,esult of an automobile accident or has a car door closed on a finger, etc. Limits of co·verage vary from $500 to possibly $5,000 a1nd payment for treatment is usually limited to that which is rendered within one year from the date of the accident. The patient has a right to select a doctor of his choo _sing.

Auto insurance policies provide for Chiropractic treatment for disabilities sustained in collisions . Chiropractic is particularly effective in the treatment of 11whiplash 11 and other back and neck injuries which are often the result of an auto accident.

Sudden jarring of the head and neck in an auto collision may damage the neck without a person knowing it. For example: when a car traveling at 10 miles per hour strikes another car, it may transmit to this car a force of 2 5 tons! The person riding in the car continues to move forward, while the head being hinged at the neck snaps backward with several tons of force--without any support, since the muscular control of the neck is caught off guard. The re­sult-spinal nerve roots are caught in a pincher movement by the vertebra cau-sing headaches, neckaches, backaches, and other symptoms.

If your automobile were involved in an accident, you would have a mechanic chec:c over the entire car and correct any misalignment, broken parts, or other damage. You would make sure it was mechanically sound before driving it again. The same principle applies to your body if it has been in an accident. , Have a spin9-l check-up to be sure the accident did not damage your spine and pinch spinal nerves.

The l onger you wait, the more damage you suffer and the harder it is to cor­rect the cause of your trouble.

Get your check-up now-avoid serious trouble later.

- -

YOUTH IS NOT A TIME OF LIFE, IT IS A STATE OF MIND.

WORKMAN'S COMPENSATION INSURANCE

on the job INJURIES

The State of California requires that all employ ­ers must provide their employees with insurance in the event any injury is sustained during the course of employment. In most instances th e employee is fre e to select a doctor of his , choos­in g . How ev er, some employers and/or insuranc e carriers direct the employee to a specific doc­tor. Doctors of Chiropractic handle compensa­tion cases routinely and are empowered to do so •under the State La .bar Code. It might be well to point out -that any employee who is in need of eme r ~ency treatment may go to any doctor of his c oosing and, until directed away from him, payment for such care must be made by the in­surance carrier. There are other procedures which can be followed in the event the patient is unhappy with his treating doctor and desires to make a c hange. Further discusi:;ion with your Doctor of Chiropractic will clarify procedures to be followed in that instance.

UNION INSURANCE AND

INDIVIDUAL INSURANCE

PROGRAMS INCLUDE

CHIROPRACTIC

Page 54

BACK INJURY ~

Workmen 1s Compensation fil es revea l the fact t hat early _Chiropractic care in back injury cases c ould r educe the total cost of care and compensation b y 7 0% i n c omp a ri son to medi­cal treatment. All back injur y c a s es s hould consu lt a Doctor of Chiropractic at once.

CHIROPRACTIC GOES DIRECTLY TO THE CAUSE

Page 55

WHAT YOU SHOULD KNOW ABOUT YOUR INSURANCE

California welfare program

Many programs conducted by the State of California provide for health insurance cov­erage, Old Age Security, Medical Aid to the Aged, Aid .to Needy Disabled, Aid to Needy Children, and Aid to the blind are some of the groups for which provision has been made for treatment by a doctor as well as necessary surgical and hospital care. The recipients of the above pro­grams, for the most part, can select any doctor of their choosing. Check with your Doctor of Chiropractic if you have any ques­tions regarding these p·rograms ~

If you are a beneficiary of California Old Age S~curity you may include Chiropractic Care through the Medical Care Trust Fund. Dr. , Frigard or any of his associates will help you w~th the necessary details.

Many of our senior citizens have been ;re­ceiving such Chiropractic Care with the entire bill paid for by the Medical Care Trust Fund.

UNION INSURANCE AND

INDIVIDUAL INSURANCE

PROGRAMS INCLUDE

CHIROPRACTIC

~""1 ~ff";}. .. SD

KNOW .YOUR INSURANCE POLICY

IF YOU HAVE NOT HEALTH YOU CANNOT HAVE LOVE. \

I..

'

. THE FANTASTIC STATISTICS OF CHIROPRACTIC RESULTS '

CHIROPRACTIC RESEARCH CHART All statistics used in thi s cha rt arc based upon stud ies report ed by 1:he Chiropractic Research

Foundation of i:he Na tional Ch iropractic Association, the Committ ee on Research of the Int er­national Chiropr actors Association, and Parke r Ch iropract ic Researc h Foundation. These reports repre sent the result s obta ined under ·chiroprac t ic care for a large variety of chronic conditions. The vast major ity of the se cases h ad also been previously diagnosed and treat ed by practitionei:,s other than Chiropractors.

PERCE~T PERCENT OF WELL PERCENT

CASES OR SLIGHTLY PERCENT PERCENT ACCEPTED FOR MUCH IMPROVED SAME WORSE

CONDITIONS TREATMEST IMPROVED ALLERGIES 92.3% 872% 10.3% 2.5% 0% ANEMIA 88.3% 81.5% 9.2% 7.7% 1,6% ARTHRITIS 89.2% 73.3% 16.8% 9.4% ,5% ASTHMA 92.3% 80.5% 12.1% 6.5% .9% BACK DISORDERS, GENERAL 98.2% 81.75% 17.3% .95% 0% BRONCHITIS 94.3% 84.2% 9.9% 3.9% 2.0% BURSITIS 96.1% 89.3% 7,1% 3.6% 0% CONSTIPATION 98.3% 79.2% 13.3% 6.7% .8% DIZZINESS 94.6% 86.3% 7,8% 5.9% 0% EMOTIONAL DISORDERS 90.4% 85.5% 8.0% 5.5% 1% GALL BLADDER DISORDERS 90.3% 80.9% 14.3% 4.8% 0% GENERAL TENSION 86.4% 72.5% 16.5% 8,8% 2,2% GENERAL WEAKNESS 89.2% 87.0% 8.7% 0% 4.3% GOITER 82.3% 85.7% 10.7% 3.6% 0% HAY FEVER 92.3% 81.6% 13.4% 5.0% 0% HEADACHES, NONMIGRAINE 98.7% 83.2% 11.1% 5,1% ,6% HERNIA TED DISCS 87.3% 88.2% 7.9% 3.5% ,4% HIGH BLOOD PRESSURE 88.6% 73.0% 9.3% 6.4% 1.3% INDIGESTION 96.4% 89.4% 4.5% 5.3% .8% INSOMNIA 94.6% 81.8% 11.4% 5.1% 1.7% KIDNEY DISORDERS 88.3% 81.9% 3.6'7o 9.7% 4.8% LIVER DISORDERS 87.1% 80.5% 16.7% 2.8% 0% LOW BLOOD PRESSURE 94.1% 73.6% 17.6% 8.8% 0% LUMBAGO 96.7% 87.3% 8.0% 4.2% .5% MENOPAUSE DISORDERS 87.1% 73.4% 13.3% 13.3% 0% MENSTRUAL DISORDERS 94.6% 81.8% 11.9% 5.9% 4% MIGRAINE HEADACHES 93.6% 86.6% 8.1% 2.9% 2.4% NAUSEA 84.2% 100.0% 0% 0% 0% NERVOUSNESS 95.6% 80.8% 12.8% 5.3% I.I % NEURALGIA 97.3% 80.1% 14.2% 5.7% 0% NEURITIS 98.2% 86.4% 6.4% 7.2% 0% PARALYSIS 73.6% 68.8% 20.8% 8.3% 2.1 % PLEURISY 932% 95.0% 5.0% 0% 0% RHEUMATISM 96.1% 77,2% 14.7% 8.1% 0% SACRO-ILIAC DISORDERS 98.4% 81.8% 17.2% 1.0% 0% SCIATICA 97.2% 85.0% 9.4% 5.lo/o .5% SINU .SITIS 93.1% 83.2% 11.8% 4.7% .3% SLIPPED l':scs 942% ,88,7% 7,9% 3.0% .4% SPINAL CURVATURES 97.1% 82.9% 5.7% 8.6% 2.8% STIFF NECKS 92.6% 93.2% 4.4% 2.4% 0% STOMACH DISORDERS 91.3% 82.5% 13.1% 3.7% · .7% ULCERS 92.1% I 80,2% 13.2% 6.0% .6%

• A 1norc compl ete file of these nncl oth er condition s muy be see n in our office. Doctors of Chiropr actic do not acccpl all cases but help nearly a ll they accept. Pho ne today for an appointm ent to ask th e questi ons nnd learn the fact s about chir opract ic and what it can do for you .

Page 56

WHEN YOU'RE NUMBER TWO YOU HAVE TO TRY A LITTLE HARDER.

Page 57 SIMPLE EXERCISES THAT WILL HELP KEEP YOU FIT

RECOMMENDED BY PARKER

CHIROPRACTIC RESEARCH FOUNDATION

The object of these exercises is to move the spinal column through its entire range of motion, thus helping to improve posture, hold vertebrae in their normal positions and generally increase the overall level of health.

I '

~ di W'I~ 1. LATERAL BENDING

Stand erect with arms hanging naturally at sides. Bend slowly to one side beginning with the head, neck, shoulders, chest and lower back, allowing arm to descend naturally with the bend (exercise should not involve the hips). Then return trunk to the starting position in the reverse order. Repeat five times on each side. I

2.I ROCKING CHIN TUCK

Sit erect. Tum head as far to one side as possible. Then raise it (as if looking at the ceiling) and rock it down to touch chin on the shoulder. This nodding motion is repeated five times. Return the hll3d to its normal position; then repeat exercise on the opposite side. The entire exercise 4 '1' should be done five times .

~ 3 TRUNK SLUMP AND RETURN

~ 14°;'\ S;t in a straight chair . Bend the trunk forward as if to place the head between · the knees, 7l effecting the motion in the spinal column rather than in the hips. Return the body to its

I starting position, beginning the movement with the lower segments and proceeding to the upper segments (until you feel as 'tall' as possible). Repeat 10 times. I

4. HYPER-EXTENSION .

Lie face down on the floor, arms extended straight ahead. Raise ,6.; _\_ arms, head and shoulders (chest) from prone position by contracting ~ ~ \ ~ back muscles (usual height of chin from floor-20 inches). After I holding this position a short period, slowly return to starting position.

Tolen relax. Repeat exerc ise five times. :ss~:ec~ p::~n s:~a: fours' (hands and knees) with arms and thighs

A in vertical position from shoulders and hips, respectively. Roll pelvis, . f"t7h arching back upward, and lowering head, trying to 'round' spine as

r-./ ' 1.,~ much as possible. Hold this position briefly. Then allow pelvis to rock

I in opposite direction, allowing spine to sway or sag, and tilting head up-

/ ward. Maintain this position briefly. Relax; then return to arched position. Repeat ten times. I

\:....t.. _ ( ('-..~ ~ Q \ 6. ROCK AND ROLL ~ ~ ~ J Lie on back . Flex knees upward to chest and ret :1in th is position by holding

I knees firmly with hands and arms. Roll backward toward shou lders, flexing spine to its maximum. Hold position briefly, then roll back to starting position . Repeat, allowing gravity and body· weight to force flexion of the lumbar and dor.sal spine. Repeat ten times. Certain cases may require a sp~cial application of this exercise. In these instances the exercise is accomplished in an identical manner, the only deviatiora being that only one knee is flexed and held to the chest. I

A GREAT BASEBALL PLAYER'S EXPERIENCE WITH CHIROPRACTIC THERAPY

.~ A C,eat Baieball Pf age, · r.~< __ · - and Chiropractic

The Pittsburgh Press for August 18, 1966, carried an article 'by its Sports

Editor, Lester J. Biederman, which opened as follows-

"This is a very special day for a very special person who is a very

special ball player .1This is Roberto Clemente's 32nd birthday."

Close followers of b~seball know that Roberto, the rightfielder for the Pittsburgh Pirates Baseball Team, "is a very special person who is a very special ball player". He is a great defensive star with a strong, accurate

arm-an intelligent, speedy and daring base runner and an outstanding

batsman.

He has been National League batting champion three times, two of those championships being in succession-1964 and '65. As you read this, the 1966 baseball season may have ended and he may have won his third , consecutive chP.mpionship, or missed it by a very few points.

Elsewhere in the aforementioned article Mr. Biederman wrote, "Cle­mente is he~ded for the Hall of Fame and how many players can you pick out today who will make it to Cooperstown?" Mr. Biederman noted that, if Clemente has any regrets they might be about the years that his back troubled him and worry about his back induced nervousness in the stomach.

That remark caused us to look back to an article, "Aches and Pains and Three Batting Titles" by Mr. Myron Cope in the March 7, 1966, Sports Illustrated Magazine. That article was about Roberto Clemente. We lift the following-

"He spent four of his first five big-league years complaining of an agonizing back ailment that a battery of Pirate specialists could not trark down. When a chiropractor, whom Roberto consulted in defiance of front-office warnings, told him he had a curved spine, a pair of legs that did not weigh the same, and a couple of wayward disks, Roberto immediately saw why the physicians had overlooked such a mess .. 'They always X-rayed me lying down,' he says. 'They never X-rayed me standing up.'"

Clemente's great contributions to the Pittsburgh Baseball Club over the years must make the "front office" very happy that he consulted a doctor of chiropractic for his back trouble.

Page 58

Phge 59 MISS AMERICA -- DR. JOYCE BROTHERS - DR. FREDERIK BAILES

Miss America

£ MISS AMERICA, the regal­

ly beautiful Marilyn Van Derbur, of Denver, Colorado, is worthy of the place of honor on any top-class mag­azine.

We would have been proud to present her por­trait for that re6son. and no other.

But, as it happens, we have another excellent ex­cuse for changing the format of our front cover in favor of Miss America.

Colorado chiropractors backed Marilyn for the Miss Colorado contest by spon­soring three scholarships for the Miss Colorado scholar­ship pageant. In return she will feature ih the Correct Posture Week ceremonies of the state association, and already has starred in• tele­vision and film strips pro­duced for chiropractic use .

Miss America and her family have received con­stant chiropractic care for years past.

During her recent Daven­po rt appearance she af­firmed an interest in the wel­fare of our profession . . •

AUTHOR JACK LaLANNE AND DR. ERIGARD

/

Page 60

I

J11a~ l4LAKlff ,v. e'ffotrtfi-r t>I PJl.'fIICA J.. tllL1 tl'-f. AtlP t/E~1-11/ 1kof111'1s

4111NU.6f

\) V16/l,1H<1 w•'( To If! AL TH "

----- KNOWING HANDS-----

Page 61

DR. HAROLD SHERMAN, AUTHOR OF "HOW TO MAKE ESP WORK FOR YOU

This book was written by Harold Sherman, who over twenty years ago in an expe=iment that made headlines in almost every newspaper in the world -- proved that the properly-tra in .ed human mind can send and receive thoughts, with better than 70% accurac y, acrosq a distance of at least 2,000 miles. And who is today president of the ESP Research Associates Foundation, and · probably our foremost authori t y on the buried powers of your brain.

llltJ,,cs Q,U. J.:.eo/J~~ {$'°flt06Tle "I am a licensed physician in the State of California and ,practicing in Los Angeles. I took my medical work in Australia and have alwa ys been thankful that some divine force -kept me from getting into the rut of medi­cal dogma, because I ha ve be en able to approach and investigate the various schools of healing without prej­udice. I took Chiropractic work and I need not sayI incurred the disfavor of som e of my once purely medi­cal friends, but I realize I must move with the times." .­Dr. Edward P. Bailey, Los Angeles, California.

I

U. S. ANDERSEN ENTHUSIASTICALLY ENDORSES CHIROPRACTIC

We are living in a new age with many remarkable new sciences, and chiro -_, -practic is one that is rapidly moving into the forefront of the healing arts . -

. ~~~~ ~ h ...

U. S. AND ERSEN

N ationally known lecturer and 'author of Thr ee Magic Wo rds, ---------------- Secret of Secrets, The M agic In Y our Mind

THE NORM OF TODAY IS THE GENIUS OF YESTERDAY.

Page 62

Page 63

THE PENALTY OF LEADERSHIP

The PEnALTY of LEADERSHIP N EVERY field of human endeavor, he that is first

must perpetually live in the white light of publicity. ,r Whether the leadership be vested in a man or in a manufactured product, emulation and envy are ever at work. ,r In art, in literature, in music, in industry, the reward and the punishment are al ways

the same. ,r The reward is widespread recognition, the punishment, fierce denial and detraction. ,r When a man's work becomes a standard for the whole world, it also becomes a target for the shafts of the envious few. ,r If his work be mere ly mediocre, he will be left severely alone- · if he achieves a masterpiece, . it will set a million tongues a-wagging. ,r Jealousy does not protrude its forked tongue at the artist who produces a commonplace painting. ,r Whatsoever you write, or paint, or play, or sing, or build, no one will strive to surpass or to slander you, unless your work be stamped with the seal of genius. ,r Long, long after a great work or a good work has been done, those who are disappointed or envious continue to cry out that it cannot be done. ,r Spiteful little voices in the domain of art were raised against our own Whistler as a mountebank, long after the big world had acclaimed him its greatest artistic genius. ,r Mul­titudes flocked to Bayreuth to worship at the musical shrine of Wagner, while the little group of those whom he had dethroned and displaced argued angrily ' that he was no musician at all. ,r The little world continued to protest that Fulton could never build a steam­boat, while the big world flocked to the river banks to see his boat steam by. ,r The leader is assailed because he is a leader, and the effort to equal him is merely added proof of that leadership. ,r Failing to equal or to excel, the follower seeks to depreciate and to destroy - but only confirms once more the superiority of that which he strives to supplant. ,r There is nothing new in this. ,r It is as old as the world and as old as the human passions - envy, fear, gre'ed, ambition, and the desire to surpass. ,r And it all avails nothing . If the leader truly leads, he remains-the leader. ,r Master-poet, master-painter, master-workman, each in his turn is assail ed, and each holds his laurels through the ages. ,r That which is good or great makes itself known, no matter how loud the clamor of denial. ,r That which deserves to live-lives .

THE AUTHOR Page 64

I found examples of health and joy in

everyone in the famil~nd asked

for permission to use Mrs. ·Frigard

for the cover of this brochure pre ­

pared by the Kimball Foundation of

Human Engineering. I am indeed

proud to sign this brochure.

My work wit h Dr. Frigard and his

staff has been most rewarding. All

records and methods used wer.e made

available to me and I was able to op­serve at close range the workings of

the institution. I got to know Dr.

Frigard and his precious family and

was delighted with them, They live

their creed and exemplify what can

be accomplished with this modern

therapy . I

THE GODS WE WORSHIP WRITE THEIR NAMES ON OUR FACES.

Prer ·· , s " .. T O

FRIGARD CHIROPRACTIC CLINICS

by

KIMBALL FOUNDATION

Brentwood, Missouri 6 31 44 -i )UU(Ml 1.-1 u. S.. Postage PAID

Permit No. 168 Stockton, Calif.