rado the original
DESCRIPTION
art direction lilli bertoni, creative direction simone sanfratello, production lillisimone, styling roberta resta, ph. cesare medri, location berlinTRANSCRIPT
The OriginalThe original design legend
A journey to the origin of design An exciting journey through the city.
Only a few symbols remain reassuring and always contemporary. Details that become reference points, icons of style and design. Where the technology of the
material and essential structures meet to form a legendary and unchanging style.
The Original Classic Purity of form, the unmistakable style of original design
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The Original ClassicHard Metal bezel, facetted sapphire crystal, screw-down
crown with crown protection, screw-down steel case backwith the Rado’s stamped ‘Sea Horses’ medallion,
100 meters / 333 ft. water resistant, automatic movement
I walk through this city I’ve always known. Forms and
structures alternate and only now seem so familiar to me.
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The Original ClassicThe Original Classic models are available in platinum colour
scratchproof hard metal with five individual dial versions.
The Original DiverThe spirit of adventure, the power of design
The Original DiverHard Metal bezel, sapphire crystal, 2 screw-down crowns with
crown protection, 300 meters / 1.000 ft. water resistant, screw-down steel case back with Rado’s stamped ‘Sea Horses’
medallion, turning diving bezel, automatic movement
The encounter.
In a glance, I find emotions that I had forgotten; only now,
suddenly, I realize that they have always been with me.
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The Original DiverThe Original Diver is available in platinum colour scratchproof hard metal with two individual dial variations.
The Original ChronographA dynamic soul, the performance of design
The Original ChronographHard Metal bezel, sapphire crystal, screw-down crown with crown protection, 100 meters / 333 ft. water resistant, screw-down steel case back with Rado’s stamped ‘Sea Horse’medallion, ADD and SPLIT chronograph functions, 1/10 secondquartz chronograph movement
The frantic rhythms have slowed down. I rediscover a known
dimension, made of surprising and unique details that belong to me.
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The Original ChronographThe Original Chronograph is available in platinum coloured
scratchproof hard metal with three individual dial variations.
A classic: something that will last forever. The Original: a classic in both design and material.
From its introduction in 1962 as the world’s first scratchproof watch made of Hi-Tech Hard Metal, its purity of design andinnovative use of materials have sanctioned The Original as a timeless watch design icon.
A form limited to the purest essentials to produce a watch with an individualistic character and charisma. The use of futuristicmaterials such as scratchproof sapphire crystal and scratchproof hard metal to ensure that the iconic beauty will last forever.
A unique combination of design and technology that defines Rado’s philosophy.
The Original Classic The original design legend1962
RADO WATCH CO. LTD.Bielstrasse 45, CH - 2543 Lengnau, SwitzerlandTEL +41 32 655 6111 FAX +41 32 655 6112WWW.RADO.COM
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