ragan conference pr measurement presentation

of 10 /10
The PR and Digital Content Summit December 4-5, 2014 Gleacher Center Chicago, IL #ragandigital How to match your PR measurement strategies to your budget and organizational goals HELLO MY NAME IS @shashib

Author: shashi-bellamkonda

Post on 15-Jul-2015

96 views

Category:

Documents


1 download

Embed Size (px)

TRANSCRIPT

  • The PR and DigitalContent Summit

    December 4-5, 2014Gleacher Center

    Chicago, IL#ragandigital

    How to match your PRmeasurement strategies to yourbudget andorganizational goals

    HELLOMY NAME IS

    @shashib

  • Public Relations helps buildengagement & relationships

    with customers, promotes thebrand, and improves products.

    #ragandigitalHELLO

    MY NAME IS

    @shashib

  • Public RelationsBuzz to metrics

    #ragandigital

    HELLOMY NAME IS

    @shashib

    Measure your efforts by Keywords to the website.Brand Mentions/ monitoring reports Tools: Google Analytics Organic search queries & Monitoring tools

  • Tracking CodesUse link builders/ short urls

    #ragandigital

    HELLOMY NAME IS

    @shashib

    Did your PR efforts generate traffic?Add tracking parameters to linksTool : URL builderhttp://b.shashi.co/Lvep4D and Short urltools like Bit.ly, LinkRedirector

  • Inbound LinksCreating SEO Gold

    #ragandigital

    HELLOMY NAME IS

    @shashib

    Getting a link from a top website is a important SEO strategy Tool : Google Analytics -ReferralTraffic

  • Content MarketingCollaborative Content

    #ragandigital

    HELLOMY NAME IS

    @shashib

    Creating passionate ambassadors,Social shares, engagement throughcontent collaboration Tools : social analytics , Website visits

  • Social BuzzImpactful PR

    #ragandigital

    HELLOMY NAME IS

    @shashib

    Using a social press release, SocialNewsroomTools: Pitchengine.com &http://www.press-feed.com/Measure using Google Analytics

  • Sales/ConversionMetrics

    Impact of a PR effort

    Traffic to Conversion pages/Shopping cartCookie attribution/ referrals

    Tools: Google Analytics

    #ragandigital

    HELLOMY NAME IS

    @shashib

  • Inferred AttributionImpact of a PR effort

    Change in traffic pattern, Visitor behavior and trafficreferrals

    Tools: Google Analytics

    #ragandigital

    HELLOMY NAME IS

    @shashib

  • @shashib

    Thank You

    ShashiBellamkonda

    I Z

    cIs8sU