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"What's in it for me?" User Adoption & Employee Engagement Strategies for Enterprise Social Computing Projects(Making SharePoint Sexy) Prepared for: Ragan SharePoint Conference October 2012 Jeff Willinger & Caleb Hampton @jwillie

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  • 1. "Whats in it for me?" User Adoption & Employee Engagement Strategies for Enterprise SocialComputing Projects(Making SharePoint Sexy)Prepared for: Ragan SharePoint Conference October 2012Jeff Willinger & Caleb Hampton @jwillie

2. About Jeff Director of Social Computing at Rightpoint. Rightpoint is a Gold Certified and Managed Microsoft Partner with a specialization in MOSS 2010, 2013, Collaboration, Social Computing & Networking. SharePoint & mobile. Regular speaker and evangelist on the value of Social Networking, Social Media and Social Computing Twitter, Facebook and LinkedIn Expert. I am buying YOU a beer or cocktail TODAY(and giving away books! Follow @jwillie and Tweet this: Listening to @jwillie rant and rave about SharePoint, social computing and employee engagement #RaganSHRPTOct 2012 Drive Employee Engagement 3. LIKE Jeff Director of Social Computing at Rightpoint. Rightpoint is a Gold Certified and Managed Microsoft Partner with a specialization in MOSS 2007, Collaboration & Social Networking. Regular speaker and evangelist on the value of Social Networking, Social Media and Social Computing Twitter, Facebook and LinkedIn Expert. I am buying YOU lunch TODAY! Tweet this: Listening to @jwillie rant and rave about SharePoint, social computing and employee engagement #aliee Oct 2012 Drive Employee Engagement 4. 6.17.10 Rightpoint Overview 5. Employee Engagement starts when you are youngOct 2012 Drive Employee Engagement 6. Session Objectives Overview:Discuss why many enterprise social computing projects miss the mark due to lack of employee engagement and low end-user adoption. Show what is in the social sphere and what you can do outside your 4 walls. Key take-away:Provide a framework that drives employee engagement & end-user adoption enabling organizations to realize the full benefit of their enterprise social computing return on investment.Oct 2012 Drive Employee Engagement 7. Definition Social Intranet (sshl) (ntr-nt) An intranet that utilizes social technologies to enhance the every day activities and transactions necessary for employees to learn, plan and do their jobs thereby making them more engaged and productive. Increases employee engagement and user adoption if deployed properly(possibly SharePoint 2010).Oct 2012 Drive Employee Engagement 8. Intranet Employee Engagement Top 5 Best Practices EmployeeRecognition Integrate Social Computing Deliver Targeted Content & Enable Personalization Provide Incorporate Rich MediaRich Media (Photos/Videos)Create an Engaging User ExperienceOct 2012 Employee Engagement and Intranets 9. Myths Some of the Employee Engagement Myths Size matters Im too busy It wont pay off The business wont care Should corporate or marketing own this?Oct 2012 Drive Employee Engagement 10. Truths Part 1 Your old, standard intranet is one-way communication. A social intranet is two-way communication.Oct 2012 Drive Employee Engagement 11. Truths Part 2 Key Learnings for building engagement: Be clear on where you are different and that its theright fit. You must be believable and relevant. Start somewhere and keep the message simple. Make it personal to create emotionalengagement with the brand. Provide new News to enhance your recruitingand retention efforts. It starts with external activities. Awards are noticedby the Team, Executives, Employees, Suppliers andCommunity.Oct 2012 Drive Employee Engagement 12. Portal & CollaborationPitfalls & Best Practices 1. Dont bite off more than you can chew. Do: Think big, but start small. 2. Dont overcomplicate the user interface. Do: Keep it simple (KISS). 3. Dont assume user adoption will happen. Do: If you build it, they will come doesnt necessarilywork. Ensure (1) business goals, (2) end-user goals and(3) technology goals in completely in sync.Oct 2012 Driving Employee Engagement 13. Portal & CollaborationPitfalls & Best Practices 4. Dont underestimate the importance ofgovernance and alignment with your culture. Do: Put a proper governance plan in place day 1 andalign your solution with your culture. 5. Dont customize when you can configure. Do: Leverage out-of-the-box features wheneverpossible. 6. Dont underestimate the breadth of SharePointscapabilities. Do: Educate yourself on what is possible with theplatformOct 2012 Driving Employee Engagement 14. Employee engagement videoOct 2012 Drive Employee Engagement 15. Quick SurveyOct 2012 Drive Employee Engagement 16. Quick SurveyOct 2012 Drive Employee Engagement 17. Our ExperienceNot GoingExcitedto AdoptAdopters(33%) (33%)On the Fence (33%)Oct 2012 Drive Employee Engagement 18. Our GoalNot Goingto AdoptCritical(33%) Mass:Excited Adopters (66%)Oct 2012 Drive Employee Engagement 19. Why Do Some EnterpriseSocial Computing Projects Miss The Mark? 20. Top 3 Reasons Why Some Enterprise Social Computing Projects Miss The Mark 1. Stakeholders dont start with Why?. 2. End-users dont fully understandWhats in it for me? 3. The user experience is not as engaging andintuitive as mainstream social media tools.Oct 2012 Drive Employee Engagement 21. A Recipe for Failure Typical enterprise social computing project: Requirements Design & Training & Testing Pilot Launch Definition Configuration DeploymentOct 2012 Drive Employee Engagement 22. A Framework For Success 23. A Framework for Success How? What? Why?Oct 2012 Drive Employee Engagement 24. How? A Framework for Success What? Why?Why? What?How? Oct 2012 Drive Employee Engagement 25. A Framework for Success Why are we doing this? 1. Accelerate innovation 2. Improve expertise discoveryWhy? 3. Enhance knowledge managementOct 2012 Drive Employee Engagement 26. A Framework for Success Whats in it for me? 1. Communicate how the solutionhelps me personally achieve success.What? 2. Communicate usage best practicesthrough anecdotes and other methods. 3. Identifies the specific behavioralbarriers that will prevent users fromadopting the solution.Users dont want to be bothered with another system.Are users concerned about having contributions public and uncensored?Do end-users fully understand the benefits?Oct 2012 Drive Employee Engagement 27. A Framework for Success How do we make it effortless?1. Less is more2. Design an effective user experience How?3. Enable intuitive features How do we deploy?What is the ideal pilot?How do we educate and train end users?How do we organically manage our community?Oct 2012 Drive Employee Engagement 28. About Caleb Overall great guy, husband and father and he works at New Balance Manages Digital applications and project teams Program management role prior to New Balance, managed Digital projects including intranets Intranet, Associate Engagement, and SharePoint advocate at New Balance Also manages ecommerce platform, teams and initiativesOct 2012 Drive Employee Engagement 29. The Journey at New Balance | NBLinkFirst launched around 2005; built on FatWire CMSConsensus to rebuild in 2009, but with what technology? Selected SharePoint (2007) as Enterprise collaboration / CMS platform SharePoint was fit for several initiatives Committed on path of building rich interactive applications as part of this processFor social features, did build vs. buy assessment with tools such as Newsgator.Built custom site using Silverlight and SharePoint; launched in 2010Moved to more out of the box approach with 2010 migrationCurrently looking at next iteration 30. unEngagedOct 2012 Drive Employee Engagement 31. unEngaged part 1Oct 2012 Drive Employee Engagement 32. NBLink (2007 + Silverlight) 33. NBLink (2007 + Silverlight) 34. NBLink (2010) 35. What worked / Didnt work | NBLinkSome support challenges with custom site in 2007.Underestimated importance of look and feel with move to 2010. Butout of the box approach has been maintenance-free.Consistently hear that its hard to find things; intranet I/A is achallenge, no right answer.Have not seen significant use of engagement features. Need moreengaging content and more incentive to engage.SharePoint platform overall has been extremely stable. CMS features aregood.Justification to invest in intranet is always a challenge. Need executivesupport; also need to be realistic with overall company priorities. 36. The Journey at New Balance | iNBMajor R&D initiative going back to 2008Goal was collaboration and interaction within the global R&D team in the context of the design process Content repository Project management tool Ideation Fun, social, place to hang outImplemented as custom Silverlight application, using SharePoint (2007) wherever possible 37. Oct 2012 Drive Employee Engagement 38. Oct 2012 Drive Employee Engagement 39. Oct 2012 Drive Employee Engagement 40. Oct 2012 Drive Employee Engagement 41. What worked / Didnt work | iNBPartnership between Business and IT on feature set and complexity Some bells and whistles increase support challenges; need to compromise on scopeA lot of browser and Mac issues with SilverlightA ton of engagement with Idea Palace; but fizzled when ideas wentnowhere Currently thinking about how to make Idea Palace an Enterprise toolFor a project-based application, important that all aspects and membersof project are in the applicationFor both projects, finding a good long-term partner was a win! 42. Employee Engagement Roadmap:Think BIG, Start Small Employee Create EmployeeLearn, Employee Engagement PrioritizeConduct EngagementMeasure, EngagementRequirementsRequirements Initial PilotRoadmap Grow RoadmapFacilitationUnderstand PrioritizeRoadmap PilotRinse & Repeat Align business goals Determine Value Identify metrics Choose market Encourage recognition Facilitate focus groups Determine Effort Whats in it for me? Choose use cases real-time. Surface requirements Identify incentives Monitor activity Promote anecdotal successes Contests to promote participation Oct 2012Drive Employee Engagement 43. Engagement & Productivity Roadmap Crawl, Walk, RunOct 2012 Engagement & Productivity 44. thank you.stay connected:Jeff Willinger 312.622.2300www.linkedin.com/jeffwillingerwww.facebook.com/jeffwillingerwww.twitter.com/jwilliewww.gplus.com/[email protected] [email protected]/in/champtonOct 2012 Drive Employee Engagement