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CHAPTER.1 PROJECT DESIGN AND STUDY

CONTENTS

INTRODUCTION TO THE STUDYSTATEMENT OF THE PROBLEMNEED OF THE STUDYOBJECTIVES OF THE STUDYMETHODE OF THE STUDYLIMITATION OF THE STUDYSCOPE OF THE STUDY

1.1 INTRODUCTION TO THE STUDYIn this modren world, cars has got a great significant and attention from people .In the car world activities aim at catching the attraction and identifying the need and aspiration of productivity and distribution of goods and service to satisfy consumer needs and desire. This project studies and analyse the study of marketing of maruti carsAnd their for the study of formation of aamanthrana motors company detailes and journey towards geting authorisation for maruthi suzuki cars delares ship

1.2 STATEMENT OF THE PROBLEMThere are many competitors in the car product world. Only the best will survie. So it is all important to know what attracts consumer to survive in the world. The study is indented to understand the marketing towards maruthi suzuki cars .So the study can be entitled as a company[aamathrana motors] structure of maruti suzuki car delare shiper formation and new maruti suzuki cars detailes.

1.3 NEED OF THE STUDY1.The study of various dealers ship helps to keep good relation in touch with them2.The study help the dealers to make a good business with organization3.The study of new cars make more business trasaction for dealers 4.The study of comapny make a good knowledge of busniess to dealers

1.4 OBJECTIVES OF THE STUDY1.To study and analyze the service data of aamanthrana motors .2.To study about the vechicles service from aamanthrana motors at chickmanglore.4.To provide suggestion based on findings.

1.5 METHODE OF THE STUDY This study is based on both primary ans secondary data primary data collected through interviews,discussion with service manager and other staff members of Aamanthrana motors The secondary data includes annual service report,related to books and other publiction

1.6 LIMITATIONS OF THE STUDY1.The study is based on primary data. So it mainly depends on the response of customer targeted2.The reqired information were collected through questionnaire methode and any limitation,significant to the methode are applicable

1.7 SCOPE OF THE STUDY1.Thw dealer understand clear picture about their performance and the behavior of customers towards their dealings.2.This study will help to improve the mutual relation between the dealer and customer

CHAPTER .2 INDUSTRY PROFILE

CONTENTS 2.1 MARUTI SUZUKI 2.2 OVER AL SALE FROM NOVEMBER 2011 TO 2012 2.3 INTRODUCTION OF CAR IN THE PROPER PERIOD 2.4 ORGANISATION BODY OF MARYTI SUZUKI LTD.

2.1 MARUTI SUZUKI A JOURNEY TOWARDS INDIAN ROAD As a joint venture between Maruti Suzuki pvt. Ltd., the first large manufacture of four wheeler and the Maruti Suzuki company of India has become the world single largest four wheeler company.They paid capital amount of a company 100 Crore.Both Maruti and Suzuki contribute 45% each and the balance of 50% acquired the equity issued to the general public The technicalbcollaboration agreement was signed on 1984-1985 with equity participation between Maruti and Suzuki company

The joint venture company has been formed to manufacture highly fuel efficient car, in line with the government policy of bringing fuel efficient and technically advance vehicles. The vehicles were specily designed to Indian road condition and have been developed after strenuous endurance tests through out India. Maruti and Suzuki Ltd. Gave India nothing less than a revolution on four wheeler mad even more famous the fill it shut it forget it Campaign and drven by the trust of over 5 million customer

The Maruti Suzuki product range today commands a market share of above 50% making it a vertiable guilt in the industry. Add to that technological excellence an experienced dealar network and reliable after service have made most customer friendly company. This is provided by the companys sales over year.

2.2 OVERALL SALES THROUGH OUT THE YEAR

YEARS SALES(IN UNIT)

The above figures data disclose the fact that Maruti Suzuki achieved land mark success sale 5 million in a record period of 25 years. Thus it has become first ever four wheeler manufacturs in the INDIA.

2.3 INTRODUCTION OF CARS IN THE PROPER PERIOD

Maruti Suzuki motors Ltd always enjoyed the top place in the market with the help of their sound marketing strategy including introduction of new car at proper time, good advertisement program, customer oriented promotional activities etc.

Maruti Suzuki 800cc introduced in 1984-1985, with phenomenal mileage of 18 km in 800cc segment made Indian market stunned. It laid down the step stone for maruti suzuki to take No.1 position in Indian market . After that maruti suzuki omini and other etc conquered the Indian market and mainted maruti suzuki in the No.1 position for a long time

Because of giving more care on 800cc and above segment the competitores like TATA and HUNDAI are been a threaten to the Maruti Suzuki And former car alto and achiver and also a newer version of alto 800 power and amazing style. It is to attractive to the younger and are these made Maruti Suzuki a through competitore in premium segment to the TATA and HUNDAI.2.4 ORAGNISATION BODY OF MARUTI SUZUKI LIMITED

BOARD OF DIRECTORES CHAIRMANMANAGING DIRECTORE

CHAPTER-3

COMPANY PROFILE

CONTENTS

3.1 FORMATION3.2 AREA OF OPERATION3.3 CAPITAL3.4 SOURACE OF FUNDS3.5 MANAGING BODY OF AAMANTHRANA ASSOCIATES3.6 ORGANISATIONAL STRUCTURE OF AAMANTHRANA ASSOCIATES3.7 WELFAIR FACILITIES TO WORKERS3.8 TYPES OF CUSTOMERS 3.9 COMPETITION AND COMPETITORS3.10 MARKETING STRATEGY OF AAMANTHRANA ASSOCIATES3.11 SALE PROMOTION ACTIVITIES

3.1 FORMATION Aamanthrana associates was formed on 23rd jan 2003 in chickmanglore district, Aamanthrana associates sub dealersAre located in chickmanglore. On the 2005 they got authorised dealership from Maruti Suzuki at chickmanglore

3.2 AREA OF OPERATIONAamanthrana associates has a wide marketing area covering chickmanglore and surrounding district. Till now they are successful in their operation over chickmanglore and surrounding district.so they do not find the need of delegation of agency

3.3 CAPITAL Capital is the life blood of any kind of business. It should wrok in tandem with management human force.in the modren competition business world , it is very difficult to function sufficent capital Aamanthrana associates was initially started with a business of Rs 20 lakhs.But in subsequent years they raised its capital to the extent to Rs 1.5 crore

3.4 SOURCE OF FUND Aamanthrana associates adopted different source of fund.Their main source of fund are own fund, bank loans and loans from other financial institution. Their 50% or half of the capital are own fund also raised their capital from friends

3.5 MANAGING BOARD OF AAMANTHRANA ASSOCIATES

Owner :- G M DSOUZA Partner :- SURENDRA Manager :-NAYANA

3.6 ORGANISATIONAL CHART OF AAMANTHRANA ASSOCIATES

SALES SPARES

SALES MANAGER SPARES MANAGER

SALES EXECUTIVE ASSISTANT

3.7 WELFARE FACILITIES TO WORKERS The staff and mechanical workers are paid with good salary,which are up to the standard.They are giving provident fund, All kind of special allowance and insurance coverage are provided to the staff. They were also provided with accomodation facilities.vechiles are provided to the Managers. The comapany provides uniform to staff and staff tour every year. These are the welfare facilities, which Aamanthrana associates provide to their staff to work hard

3.8 TYPES OF CUSTOMERS There are wide range of customer carry from business people to ordinary citizen each have their own choice. Business people are the main customer . young people always rush to new car according to Aamanthrana associates

3.9 COMPETETION AND COMPETITORES Main competition comes in the form of four wheelers of maruti and great extent from TATA and HUNDAI groups. Also competetion comes from all other four wheelers. Even through competition the company gets maximum in the market. Maruti Suzuki group is the only company to reduce price which has high attraction from the people.

3.10 MARKETING STRATEGIES OF AAMANTHRANA ASSOCIATES The Aamanthran associates undertaken the marketing activities of all Maruti Suzuki cars in order to attain the goals and fullfill the objectives of Maruti Suzuki ltd. Aamanthrana associates is a representative dealer of Maruti Suzuki so it does not need to advertise by itself about the product in a large scale. All kind of service promotion and advertising were done by Maruti Suzuki ltd.It has as a lot of function to do, for which they are adopting many techniques and marketing strategies. The Aamanthrana associates itself is advertising the product through local news, paper,local channel, etc. The expensive for the advertisement in the local news, paper are to be carried only by Aamanthrana associates. Now days customers are looking the after service by the dealer where Aamanthrana associates has succeeded with customer support. This kind of after service should be effective and should satisfy the customer.

3.11 SERVICE PROMOTION ACTIVITIES `Whenever there are complains, they should be rectified in due course with full responsibility. All kind of parts and parcel of cars to be get back their product in time.