rain rannu mobi fortumo laienemisest ajujaht (2)

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Page 1: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

http://fortumo.com

Page 2: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

Adding an SMS-payment service that works all around the world to your site or app should be as easy and cheap and as creating a blog

or a homepage!

Page 3: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

Features 

online signup & instant service activationno monthly & startup feefew technical skills requiredsimultaneous service creation in multiple countries

Page 4: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

Service launched in Sept 2007Now active in 33+ countries in Europe and AsiaOver 35 000+ registered clients, over 100 000 services created

Coverage

Page 5: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

90% of clients: 

web-based businesses 

10%:radio-stations, newspapers, ad-agencies, etc.

Page 6: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

example client:   

 "uniting 60 000 cats and 91 500 dogs in 15+ countries" 

With Fortumo, Unitedcats.com: has set up the SMS-service for sending gifts to favourite catsearns revenue per each SMS

Page 7: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

example client:   

 "MondoGames provides several web-based entertainment games"

 With Fortumo, Mondogames:

has set up a mobile payment, so that people could pay for virtual credit for their gameearns revenue per each SMS

Page 8: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

example client:   

 "Location based service, which helps to keep an eye on your kids"

 With Fortumo, kidloc.com:

charges money for their mobile appsearns revenue with each purchase

Page 9: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)
Page 10: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)
Page 11: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

Phase 1Main team in

Estonia +"Low-skill" local consultants in

Nordics

Page 12: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

Phase 2Balanced central & local:

team in Estonia+Local experts in Eastern Europe, Asia

Page 13: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

Phase 3More centralized:

as the number of markets increases, strengthening the team in Estonia, scaling

down on local activities in each market

Page 14: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

Phase 4Strong centralized team in Estonia +

"Rockstar" in the US

Page 15: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

Tee toode / teenus kohe ingliskeelne ja mitmetesse riikidesse laienemiseks sobiv.

Kui võimalik, ära alusta Eestist

Page 16: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

Ega Lätist.

Page 17: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

Küsi teistelt nõu.

Neilt, kes sama asja varem teinud on, mitte "headelt teoreetikutelt"

Page 18: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

Investoreid võib kaasata,aga ehita oma äri üles selliselt, et sa neid

tingimata ei vaja

Page 19: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

www.baltcap.eewww.mtvp.ee

Page 20: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

Mõned "guerilla-laienemise" taktikad:

Ärimudel "from day one"Ära tee kohalikku tütarfirmat

Kasuta kohalike partnerite/töötajate puhul tulemuspõhiseid (sh. affiliate ) tasumudeleid

Internetipõhine pay-per-click või pay-per-action reklaam

Mõtle suurelt, aga ära hammusta korraga liiga suurt tükki

Page 21: Rain Rannu Mobi Fortumo Laienemisest Ajujaht (2)

Aitäh!

fortumo.commobi.ee

garage48.org

twitter.com/rainrannu