rainbow pages media kit

Media Kit

Corporate Office 281 997-9778PO Box 716, Pearland, TX 77581-0716

Austin 512 719-3200 • Dallas 214 361-1188 • San Antonio 210 212-4700 • Tulsa 918 299-5800

www.gayrainbowpages.com

For more information email us at [email protected]

We offer the best customer service and support and do our best to surprise our customers by ex-ceeding their expectations. Our goal is to develop long-term, mutually beneficial relationships with ad agencies and our advertisers. We work together with our customers to develop effective advertising and marketing programs, and we provide ongoing recommendations to optimize campaigns. At the Gay & Lesbian Rainbow Pages an insertion order is the beginning of a long-term relationship, not the end. As a result, our advertiser renewal rate is exceptional.

The Gay & Lesbian Rainbow Pages provides advertisers with direct access to millions of gay customers through print and online advertising. We serve as a intermediary between our community and the business trying to reach them. We have a thorough knowledge of our community and the ability to target messages to individuals based on the demographic information and usage informa-tion we have collected.

We develop custom tailored marketing programs for our print and online edtions for our advertis-ers to achieve a variety of business goals including product positioning, product branding, direct sales and employee recruitment. Your marketing programs can include a variety of elements includ-ing content intergration, audio, video, animation, banners, links, newsletter sponsorships, email, direct mail and a presence at offline events through sponsorships.

Not long ago, the Gay American market was undocumented and unreachable. No one in main stream America had the foresight to see the value of this market niche. Today, numerous research reports are clearly defining and validating the market. Gay media companies are providing local, national and global reach into this market for the very first time. Marketing executives at Fortune 500 companies are recognizing the opportunity and taking action.

In the U.S., the buying power of approximately 17 million Gay Americans is estimated to be $764 billion. While not necessarily wealthier than the general population, gay adults are less likely to be parents. Therefore, they have more discretionary income and more time for leisure activities.

Numerous studies establish that gay and lesbian consumers:

1. Have higher affiliations with brands that advertise directly to them.2. Are likely to actively seek out a brand that has advertised in gay media.3. Are willing to pay more for products from companies that are perceived to be gay-friendly.4. Median household income is $86, 400 – 37% household income over $100,000.5. Median age of respondents is 47 – 73% are gay males – 21% lesbian – 5% bisexual6. Median respondent spent $8,200 (9.5% of income) on travel last year.7. 71% are college graduates – 34% hold a Master’s or Doctorate degree.8. 65% are employed full time and 17% are self-employed.9. 65% are in relationships – 22% have official recognition bestowed on their relationship.10. Of those relationships not officially recognized, (57%) plan to pursue one.11. 17% of lesbian and 4% of gay men between 30 and 60 have one or more children under 18 years

old living with them.

Our PhilOSOPhy



Contact Us Today! [email protected]

TOTAl ADDeD VAlue iS $4,000 Payments (maximum of 4) will be charged a finance fee and, a production fee will be charged if we are creating the ad(s). The charge for production on a full page is $200.

Our DiAMOnD PACKAge OFFer!Buy a full page ad for $4,000 and receive all these extras!

1. A Free Link On All Display Ad(s)!

3. A Free Banner!4. A Video/Commercial On Our Website!

5. Help With The Creation Of A SocialMedia Campaign! 6. Email List

Access!

All your listings on our online flipbooks will include an extra line for your URL and will be hot-linked to your website- a $100 savings

All your ads on our online flipbooks will be hot-linked to your website - a $100 savings

You will receive a free banner, posted on the online flipbook for the directory in your chosen market - a $500 savings (Up to 1 minute long - You must

provide video) - a $1,000 savings

Let us help you gethooked-up with all thelatest social networkingsites to better promote yourbusiness or service - a $500 per year

2. A Free Link On All Listings!

Let us email your event/promotion to our email list:$ 300 savings for 6 submissions$ 600 savings for 12 submissions

7. Receive Two Free Coupons! Rainbow CouponsUse Our■

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Track your marketing with two free coupons in our printed directorie for your market - a $250 savings 8. Spotlight In Our Monthly Newsletter!

Receive a special mention with a call-to-action for our readers to buy your product or use your services - a $200 savings

10. Receive Two Opportunities To Write Articles For Our Monthly Newsletter!Write two articles that will help promote your business or service at your leisure, and have them posted in our monthly newsletter for the month you choose - a $550 savings

9. Banner In Our Monthly Newsletter!Receive a standard size banner in our newsletter every month for a full year - a $500 savings




VIDEO

Rate Sheet for PRINTED EDITIONS Display Advertising

Display Ad B/W Color Size (inches)

(width) x (height)

FP - Full Page 2500 4000 5.25 x 8.25HP - Half Page Verticle 1500 2500 2.5 x 8.25HP - Half Page Horizontal 1500 2500 5.25 x 4QP - Quarter Page Verticle 1000 1500 2.5 x 4QP - Quarter Page Horizontal 1000 1500 5.25 x 21/8 - Eighth Page 500 1000 2.5 x 2NP - Non-Profit Ads 50% off display ads (same sizes as above)

CP - Coupons (4) 250 5.25 x 2

Listings B/W Color Size (inches)

(width) x (height)

1” BX - One Inch Box 300 500 2.5 x 11/2 BX - Half Inch Box 200 300 2.5 x .5FBL - Feature Bold Listing 250 300 (Red) -BL - Bold Listing 150 200 (Red) -RL - Regular Listing 100 150 (Red) -NPL - Non-Profit Listing 25 -

Website link in your listing will cost an extra $100Production Requirements

We require all ads be saved as EPS, TIFF, JPEG or PDF format. If your ad prints black & white, please be sure to use gray-scale images so that we can correctly color separate and print your ad. If your ad prints in full color/4-color process, please be sure to use CMYK images so that we can correctly color separate your ad. RGB images will produce a black/white image!! We print high quality pleasing color.

Please DO NOT SEND Microsoft Word or Publisher files. For best results all ads should have a resolution of 300 dots per inch. All type should be converted to paths or outlines where applicable. Smaller ads can be emailed directly to us at [email protected]. All files, including larger files, can be directly uploaded to us through our website: www.gayrainbowpages.com (our preferred method of receiving ads). We reserve the right to resize your ad to fit our page size specifications.

BLACK & WHITE

1. In an InDesign Macintosh document - THIS FORMAT IS REQUIRED!

2. On a Macintosh Zip Disk or CD, as an EPS, TIFF or PDF file.

3. NO VELOXES OR FILM/NEGATIVE PLEASE.

4. Provide laser print of your ad with disc or cd.

COLOR Same as Number 1,2,3, & 4 above.

ExAMpLE ADS (Listings & Boxes)

regular listing

Your Business NameAddress........................ 000 000-0000

bold listing

Your business nameaddress ....................... 000 000-0000

feature bold listing

Your business nameaddress ..................... 000 000-0000

A regular listing is $100 per yearextra lines are $40 eachWebsite or email links are $100 each(Links are live on the online books)

A Bold listing is $150 per yearextra lines are $40 eachWebsite or email links are $100 each(Links are live on the online books)

A Feature Bold listing is $250 per yearextra lines are $40 eachWebsite or email links are $100 each(Links are live on the online books)

One inch BoxBlack & White is $300 per yearFull Color is $500 per yearWebsite or email links are $100 each(Links are live on the online books)

half inch BoxBlack & White is $200 per yearFull Color is $300 per yearWebsite or email links are $100 each(Links are live on the online books)

listing with ad


(see our display ad this Classification)

included in listings with ads

listing with ad & Coupons


(see our display ad this Classification &use our rainbow Coupons)

included in listings with ads and coupons

half inCh box

ROKA Kennels, PearlandBoarding, Training & In-Home Pet Sitting18119 Timothy St. . . . . . . . 281-489-8024

one inCh box

Ted Voloyiannis, MD, FACSColon and Rectal Surgery,

Hemorrhoids, Colonoscopy, Warts

11920 Astoria Blvd., Ste. 490, Houston, TX 77089281 484-9221

ExAMpLE ADS (Display Ads)

Display ad sizes have been reduced slightly to fit page. Please refer to sizes marked inside each box for actual size.

1/8 Page Ad

2.5” Wide by 2” Tall

1/4 Page Verticle Ad


1/8 Page AdBlack & White is $500 per yearFull Color is $1,000 per yearWebsite or email links in add are $100 each(Links are live on the online books)

1/4 Page Ad Verticle or horizontalBlack & White is $1,000 per yearFull Color is $1,500 per yearWebsite or email links in add are $100 each(Links are live on the online books)

1/4 Page horizontal Ad


1/2 Page Verticle Ad

2.5” Wide by 8.25” Tall

1/2 Page horizontal Ad


1/2 Page Ad Verticle or horizontalBlack & White is $1,500 per yearFull Color is $2,500 per yearWebsite or email links in add are $100 each(Links are live on the online books)

Full Page Ad Size is5.25” Wide by 8.25” Tall

Black & White Full Page is $2,500 per yearFull Color Full Page is $4000 per yearWebsite or email links in add are $100 each(Links are live on the online books)

Rate Sheet for ONLINE EDITIONS ONLY Display AdvertisingDisplay Ad B/W Color Size (inches)

(width) x (height)

FP - Full Page $400 $500 5.25 x 8.25HP - Half Page Verticle $300 $400 2.5 x 8.25HP - Half Page Horizontal $300 $400 5.25 x 4QP - Quarter Page Verticle $200 $300 2.5 x 4QP - Quarter Page Horizontal $200 $300 5.25 x 21/8 - Eighth Page $100 $150 2.5 x 2NP - Non-Profit Ads 50% off retail rates (same sizes as above)

CP - Coupons (4) $150 set of 4 only 5.25 x 2

Listings B/W Color Size (inches)

(width) x (height)

1” BX - One Inch Box $75 $100 2.5 x 11/2 BX - Half Inch Box $65 $75 2.5 x .5FBL - Feature Bold Listing $50 $65 -BL - Bold Listing $45 $50 -RL - Regular Listing $40 $45 -NPL - Non-Profit Listing 50% off retail rates -

Banners and Multi Media

Banners $500-$1000 per year $2,000 LifetimeLinks $100 per year $500 LifetimeCommercials/Video $500 per year - No changes $1,000 per year - 3 changes

Animation $300 and upSound $200 and up

Banner Requirements: File extension should be .jpg or .gif or .bmp – File resolution should be 72 dpi

Standard Banner Size 468 pixels wide by 60 pixels tall $500 per year for rotation banner (Middle of main page) $1000 per year for static banner at bottom of all pages

Square Banner Size 160 pixels wide by 160 pixels tall $500 per year for rotation banner right side of flipbooks $500 per year for rotation on all pages of main website

Tower Banner Size 160 pixels wide by 600 pixels tall $1000 per year for rotation on all pages of main website

PRODUCTION REQUIREMENTS DISPLAY ADS: Same as print directories.COMMERCIAL/VIDEO REQUIREMENTS:Video should be in .avi, .mwv, .mpg format compressed by divx, xvid, mpeg4, mpeg2, motion jpegSoundtrack can be in raw or mp3 format. Dimensions should be about 320 x 200. The file size should be small. It is important to understand this is for WEB, not TV or DVD.

Website link in your listing will cost an extra $100MULTIPLE CITIES/MARKET DISCOUNT: 20% OFF TOTAL SALE

Internet (only) advertising is updated monthly, the first of each month, with a two week lead time for production.

WE CAN CREATE YOUR DISPLAY AND OR BANNER AD FOR $50 - $100

Corporate identity Packages • Website Design • logosBrochures • Annual reports • Business Forms • Publications

PO Box 716 • Pearland, Texas 77588-0716 • 281-997-9778

3 Steps To Having Your Own Website

1. First you must decide on a URL (website address). Youshouldthinkofthisasalease,asyouwillpayfortheuseoftheURLforapre-determinedperiodoftime.

2. Second,youmustdeterminewhowillhostyourwebsite.Ahostisacompanythatchargesafeetostoreandmaintainall yourfiles on their company servers (computers), andpermitaccesstoyourwebsitethroughtheworldwideweb. Thiscostcanbeinamonthlyinstallmentorannualbasisandcanbecombinedwith thecostofaURLregistrationfee.WehaveveryreasonableplansforyourRegistrationandhostingneedsavaiable.

SimpleWebsites(4to8pages)HostingandURLregistration:

1Year 2Years 5Years $50 $95 $250

MoreComplexWebsites(IncludesE-Commerce“Ready”)OnetimeURLregistration:

1Year 2Years 5Years $35 $65 $130

MonthlyWebsiteHosting:$29.95MonthThisisprovidedasanoverviewtohelpyougetstartedintherightdirection.

Formorespecificinformation,contactusat281-997-9778.

3. The third thingyoumustdo isdeterminewhatkindofwebsiteyouwant,andeitherdesign ityourself or have someonedesign it for you.This is by far themost important step youmustconsider.Thereareseveralthingstothinkaboutwhendeterminingwhatsortofinternetpresenceyouwillhave.(Wecanhelpyouthroughthisprocesswithanoobligationevaluation).

Areyousellingaproductorservice? Ifyouaresellingaproduct(s)thatwillbeshippedtoyourcustomer,youwillmostlikely

needashoppingcartconfigured intoyourwebsitedesignandadatabaseforallyourproduct.Whichmeansyouwillalsoneedamerchantserviceprovider(forprocessingcreditcardorders)ifyoudon’talreadyhaveone.Thiswouldqualifyasa“complex”websitedesignandthecostcanbesubstantial(pleasecontactusforanoobligationevaluation281-997-9778).Thebenefitofthistypeofwebsiteisyouhaveanationwidecustomerbasethatcangeneratemuchmorerevenuethanalocalbusiness.Ifyouhavealotofproductstosell,theywillallhavetobeloadedontoyoursiteandthatwillrequirealotoftimeeitheronyourpartorforapaidwebtechnician(whichwouldbeanadditionalcost).

Ifyouofferaservicetoyourlocalcommunitysuchascateringorcarpetcleaning,youwillonlyrequireasmallwebsiteconsistingof4-8pages.Theexactcostforacustomwebsitewillvarywitheachclient,dependinguponyourindividualneedsandthelookyouwant.Yourcustomwebdesigncostestimate isbasedonthesizeandfunctionofyourwebsite.RainbowGraphicDesignwillworkwithyoutokeepthepricewithinyourbudget,whilestillprovidingaprofessionalwebsitethatprojectstheimageyouwant.ConsultationsandestimatesarealwaysFREEandyouareunderNOobligation.

SmallWebsiteDesign(4to8pages)NumberofWebPagesDesignEstimate(MinimumPrice$250)

1-3Pages 4Pages 5Pages 6Pages 7-8Pages 9+Pages $250-$400 $525 $650 $800 $1,000 $1,200andup

Databaseintegrationandshoppingcartdevelopmentarenotincludedinthepricesaboveandstartat$1,550.00.

Allwebsitesaredeveloped,programedandoptimizedtobesearchengineready.Foranoobligationcostestimateonanewwebsiteorredesignforacurrentwebsitecontactusatrainbowgraphicdesign281-997-9778.Once the basic needs and style has been determined, you should expect it to take approximately one month

for completion of your website.

WE CAN ALSO CREATE YOUR VIDEO/COMMERCIAL, FLASH ANIMATION AND SOUND FILES. CALL US FOR A QUOTE.




WOW! Another fabulous year for the Rainbow Pages and its advertisers. You know…Every call I receive from one of my advertisements with you always comes with a comment on how impressed they are by your full color glossy upscale publication. I have worked with you since I founded my company in 1994. I am both happy & proud to say that I owe much of my success to you and your publication! What I love best is that you are not just a caller at renewal time, you and your staff, truly care about the success of your clients! You help everyone throughout the year with many different marketing venues... whether it be sponsoring various functions or advertising in other publications. Being associated with the Rainbow Pages is like having a PR Firm working for us at all times! Everyone I have ever referred to you has been more than impressed with your publication and the response to their advertisement. I will close by thanking you for helping me succeed and I am proud to say that I was the first advertiser to have placed a commercial on your on-line edition!

John Frels, PresidentMortgage Associates of Texas - Houston, TX

It is such a pleasure and privilege to be in your directory every year. There is always a certain comfort and confidence in knowing that we are advertising in a first rate product. Your ad work is flawless and your distribution of the directories is effective and praiseworthy. It is indeed comforting to do business with someone with such integrity. We never have to worry about distribution methods or quantity, because you consistently honor your contract. We are always amazed at the response we receive year after year and we wanted to take this opportunity to write you this note to thank you for helping grow our business and to thank you for the wonderful people we have met as a result of advertising with you and at each advertiser party every year. Continued Success!

Carole Ann Boyd, DDS - Dallas, TX

...By the growing number of advertising pages this year, we can all see how much the Austin GLBT community has needed a directory like yours. It is wonderful that you have given us a choice when it comes to advertising to our community. We have been advertising with your publication since its inaugural debut and remain pleased with the results, your professionalism and knowledge of the GLBT market. We can directly attribute meeting many wonderful clients due to our advertising with you. The Gay & Lesbian Rainbow Pages is the most professional resource and it offers us the best ROI for our advertising dollar. Wishing you the best!

Doug Jacobs & Jeff MikeskaJacobs & Mikeska Realtors - Austin, TX

I am writing to commend you on your publication. The Gay & Lesbian Rainbow Pages is amazing, constantly exceeding expectations! I was floored by the positive response that my firm received from our advertisement. Because of you, people with serious legal needs have found a law firm proud to help. And, of course, I have used the Rainbow Pages to find community business for my own needs. I was truly surprised to hear that reproduction of my print ad on your on-line editions was free of charge.

WhAT Our CuSTOMerS SAy

Advertising in the Rainbow Pages has been the best decision I’ve made when it comes to marketing. Congratulations!

Rob Wiley, PresidentLaw Office of Rob Wiley, P.C. - Dallas, TX

Thank you for your hard work and diligence. In my opinion, your publication, like yourself, is a class act. My business has grown thanks to the response I receive from my ads in your directory. You will be glad to hear that I have decided to increase my ad size and have decided to purchase full pages! I look forward to continue doing business with you for many years to come. Your integrity, honesty, work ethic, and your choosing to be forthright are to be commended. As I said earlier, you and your publication are a class act! I remain, sincerely yours,

Larry French, PresidentLarry French Enterprises - Houston, TX

It is an honor and a privilege to have the opportunity to advertise with you and serve the needs of the GLBT community in Dallas. Your publication makes it easier for members of the GLBT community to connect with the able and forward-looking businesses eager to serve them. Our response to advertising in your publication has been excellent. Thank you for the opportunity to partner with the Rainbow Pages in our commitment to the diversity that is Dallas.

Stephen P. Karns, Attorney at Law - Dallas, TX

...Thanks to your publication, we have attracted a new demographic and are excited with the positive response we have received by advertising in your publication. We are excited to serve all members of our community and we welcome the GLBT community and invite them to come and enjoy a wonderful lunch or dinner experience. Thanks you once again!

Sullivan Steak House - Houston, TX

...Our secret is out! Other dealerships have joined your publication since we did five years ago and we are amazed at the response we continue to get each year. We have experienced such great results that we now have added more representatives to meet the automotive needs of the GLBT community. Please call us regarding a commercial on your on-line editions and keep the business coming! Wishing you the best.

Russell & Smith Auto Group - Houston, TX




Our print directories are full color glossy and are reproduced online FREE of charge in a flip book format giving us the ability to ad audio, video and animation to your ad. We are with you every step of the way. From creation to implementation. Call us today! You will be surprised how affordable it is to add one or all of the above to your online ad. Corporate office: 281 997-9778.

Gay & Lesbian Rainbow Pages © Copyright 2010 • www.gayrainbowpages.com

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