rainforest alliance certified - cranfield
TRANSCRIPT
© Copyright 2008 Rainforest Alliance 2
The Rainforest AllianceAn international, nonprofit environmental and sustainable development organization.
Our mission is to protect ecosystems and the people and wildlife that depend on them by transforming …
Consumer Behaviour
Business practices
Land use practices
© Copyright 2008 Rainforest Alliance 3
Rainforest Alliance programmes Forestry
Work with local and indigenous communities to produce more efficiently and at higher quality for international markets.Certified 130 million acres in 60+countries
Agriculture3% of the world’s coffee3% of the world’s tea18% of the world’s bananasCocoa, citrus, mangoes, pineapple, flowers, ferns, passion fruit, brazil nuts, other
TourismImprove sustainability of tourism operationsConserve local ecosystemsRecycling, water conservation and waste management
Other: Climate, Monitoring and Evaluation, Education..
A 22 years old organization with work in 63 countries. 300 staff based in 13 countries; an operating budget of $30m; 35,000 members and $3bn in annual sales of Rainforest Alliance CertifiedTM products. Almost 35,000 farms certified (1.3m acres); 130 million acres of certified forests in 1,900 operations. Trained 1,500 tourism entrepreneurs in best practices for sustainable tourism.
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Developed with input from:
NGOsIndustryScientistsFarmersFarm workersGovernment
The Principles of Sustainable Agriculture
(The Sustainable Agriculture Network Standard)
1 Social and Environmental Management System
2 Ecosystem Conservation3 Wildlife Protection4 Water Conservation5 Fair Treatment and Good
Working Conditions for Workers6 Occupational Health and Safety7 Community Relations8 Integrated Crop Management9 Soil Management and
Conservation10 Integrated Waste Management
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Economics Environment EthicsA holistic view of integrated challenges
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Impacts on the ground: EconomicFarm management plan
Integrated crop management
Integrated waste management
It is about more than price, it is about farmers learning to control their own futures
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Impacts on the ground: Social
Dignified treatment and good working conditions for workers
Occupational health and safety
Community relationsWell managed farms benefit the whole community
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Impacts on the ground: Environmental
Ecosystem conservation
Wildlife protection
Water conservation
Soil management and conservationMore collaboration
between farmers and conservationists
© Copyright 2008 Rainforest Alliance 14Wednesday, June 17, 2009
Working with companiesTransforming..
Land User PracticesBusiness practicesConsumer Behaviour
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FORESTRY
AGRICULTURE
TOURISM
Production Transformation Consumption
Landowner / leaseholder
Timber co. / government with cutting
rights
Plywood, paper, timber, veneer, wood fuel, and
other log-related industries
Secondary work:
furniture, construction,
etc.
Distributors Retailers Contractors Purchasers of end
product
Farmers Traders Wholesalers Packaged food manufacturers
Retailers Restaurants / end consumer
Hotels/ Excursions / Activities / Transportation
In-bound tour operators
Tourists / business travelers
/ companies
Forest certification, legality verification, and carbon sequestration verification
Sourcing Assistance
Capacity Building, Farm certification, carbon sequestration verification
Training in sustainable practices, carbon footprinting and offsets
Supply chain and market linkages, carbon offsets, information sharing
Out-bound tour operators
Forest product certification, legality verification, and carbon sequestration verification
Engaging companies, communications support, carbon offsets
Supply chain and market linkages, carbon offsets
Linkages to sustainable operations, carbon offsets
Across the entire value chain
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Nespresso AAA Project
TASQ was developed to allow the integration of the principles of sustainability as reflected in the farm assessment criteria of Rainforest Alliance and the quality managementprinciples of Nespresso”
Development and application of the Tool for the Assessment of Sustainable Quality (TASQ)
Rainforest Alliance Work at Origin
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TASQ NespressoTASQ Developed to serve – as an assessment tool for farms and wet mills for
sustainability and quality criteria – to provide an “enabling framework” to move farmers
forward in the performance of their farms.
Rainforest Alliance co-developed the tool, – Benchmarked SAN standard on the sustainability
component– “Train the the trainer” workshops for assessors and
verification of farm assessments.
Exporters required to implement the TASQ in all farms as part of the AAA program.
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Giving consumers a guarantee
Rainforest Alliance and Forest Stewardship Council
Credible, third party verification and seal of approval
Comprehensive guidelines that balance ecological, economic and social considerations
Reputation in sustainability
Traceability
© Copyright 2008 Rainforest Alliance 2017/06/2009
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Chiquita production and costs
Total Owned Production
60%
70%
80%
90%
100%
110%
120%
130%
140%
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Productivity Cost/Box
Hurricane Mitch
Productivity increase of 27%, Costs down by 12%.
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Kraft approaches sustainability as part of its overall business strategy
“Making sustainability a part of every business decision”
Doing what's right while doing what's good for our business to:– Better manage costs – Drive growth
By making decisions that are:– Environmentally responsible– Socially Responsible – Economically Responsible
Kraft Approach to Sustainability
Design
Continuous ImprovementShort
Trans /Distribution
AgriculturalCommodities
EnergyWater
Waste Packaging
Design
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McDonald’s: Leading Change
Eight months after launch of Rainforest Alliance Certified coffee in UK and Ireland:
Unit sales up 15% Coffee £ sales up 23% Two fifths of customers say Rainforest Alliance certification is ‘really important’One quarter want to know more about Rainforest Alliance Nine out of ten very or fairly satisfied with quality
The Entire Cocoa Production from Sustainable Sources by 2020
100,000 MT Rainforest Alliance CertifiedTM
Galaxy in UK Rainforest Alliance Certified in 2010
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Unilever 10+ years of working towards sustainability on their own estates:
Wanted to roll out sustainability across their entire supply chain
Independent Certification to be able to share with consumers
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The Rainforest AllianceCollaboration
Focus on how farms are managed (People, Planet & Profit)
Logical fit with Unilever’s own experience
Ability to work on an international scale and with both large-scale plantations and small farmers
Market-based premium for farmers
Ability to help move whole industry
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Global Commitment to sourcing all tea sustainably:
All tea used in PG Tips, Lipton Yellow Label tea bags in Western Europe sourced from Rainforest Alliance Certified™ farms by 2010
Extend Rainforest Alliance certification to all Lipton tea bags globally by 2015
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Rainforest Alliance certified
packs
TV announcement “Take a sip”
National press, radio and PR
Short movie to inform and entertain
THE CAMPAIGN
2nd phase TV “Senor Al”
Promo packs