raise funds faster than apple sells ipads
DESCRIPTION
Nonprofits can learn a lot from Apple. Here are a few lessons in innovation that you can apply to your nonprofit’s fundraising efforts. Inspired by the phenomenal success of Apple's iPad. Check it out here.TRANSCRIPT
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Raise Funds Faster than
Apple Sells iPads
Bridget L. Brandt
Sage Nonprofit Solutions
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6.3M 6.3M customers
2
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32,000 nonprofits
3
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Business intelligence
for my industry
Solutions
End-to-End business solutions
Manufacturing
E-marketing
mobile access
ERP
CRM Accounting
Billing
Nonprofit Distribution
Making nonprofit life easier
YOU!
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7 Ideas to Innovate
"There's an old Wayne Gretzky quote that I love," Steve
Jobs said in 2007. "‘I skate to where the puck is going to be,
not where it has been.' And we've always tried to do that at
Apple. Since the very, very beginning. And we always will."
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1. Be cool
• It’s exclusive
• Appealing
− Visually
− Youth
• Easy to use
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2. Be Fun
Think fun
− Online
− Events
− Even in your office
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3. Be Social
-Encourage your staff to be
social and get your name out
there.
http://sagewords.net/2012/04/12/sage-
nonprofit-insights-social-media-infographic/
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4. Be Shareable
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5. Tell a Good Story
http://vimeo.com/charitywater/thestoryofch
aritywater
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6.Be Addictive
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7. Invest in Marketing
$730 billion in total annual U.S. marketing
expenditures
$7.6 estimate of annual nonprofit sector
In 2005 Save the Children (one of the
larger charity advertisers) spent about $6.4
million on advertising. The Walt Disney
Company — or Entertain the Children
spent about $2.4 billion — 359 times more
— about the equivalent of the difference in
height between the Sears Tower and a 4
year-old child.
It's a testament to the dearth of advertising
in the sector that the I.R.S. Form 990
doesn't even have a specific line item for
reporting it.
*Data from 2009
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Mind Map
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Q & A
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Contact me:
• My blogs:
• http://customerexperience101.blogspot.com
• http://donorexperience101.wordpress.com
• Twitter: bridgetlbrandt
• Email: [email protected]