Raising Grants and SponsorshipsNational Representative

2016

Workshop Purpose: To guide you finding and securing grants

and sponsorships

You will know how to… Research and write grants Make your PTA sponsor friendly Contact and communicate with potential funders

Sources and Types of Grants and Sponsorships

1. Government Grants2. Private/Foundation Grants3. Corporate Giving/Philanthropy4. Sponsorship

Most Common Types of Support 1. General /Operating Support 2. Program or Project Support3. Event Sponsorship

Writing a grant for your PTA

GrantDefinition

Grants are non-repayable funds or productsdisbursed by one party (grant makers), to a recipient, often (but not always) a nonprofit entity, educational institution, business or an individual.

Finding Grant OpportunitiesFederal Grants

Grants.gov (free)Corporate Grants

The company’s website National Directory of Corporate Giving (Foundation

Center, fee-based)Private/Foundation Grants

Foundation CenterFree and Fee-Based Online Directories990 Finder

GuidestarNational PTA website (for PTA-specific funding)Other fee-based databases

Grant Writing Process

Grant Prospect Research

First Contact

Writing and submitting the grant/LOI

Follow-Up

Research and Discussion

Contacting a Foundation

VS.

Components of a Grant

Executive Summary/Cover Page Statement of Need Project Description Budget Organizational Information Conclusion

Follow-Up

We Got the Grant!

• Implement program• Track funding (spend down all funds)• Update funder on key milestones• Collect metrics• Submit all required reporting once

completed

Finding Sponsorship for your PTA

SponsorshipDefinition

Financial or in-kind support by an outside party,usually a corporation or business. It is different from a charitable contribution in that a sponsor desires to receive good-will and public acknowledgment in exchange for its support.

And now a word from

our sponsor…

• $$$•Added Value•Visibility•More Sponsors

Is Your PTA Sponsor-Friendly?What Sponsors Look For to Commit Dollars to Your PTA

Visibility and ExposureDemographicsExclusivityRelevance to their BrandExpected OutcomesHospitalityActivationReturn on Investments

Finding Your Best Sponsor How to Target Potential Sponsors

1. Make a list of Prospects2. Research3. Identify the Right Contact4. Reach Out5. Schedule Meeting

6. Prepare Proposal

1. Intro2. Show how PTA and the

company are a “match”3. Make the ask4. Say thanks (and mean it)5. Keep it short6. Spell check and edit

How to ASK for SupportWriting the Sponsorship Proposal

1. Agreement terms2. Outline the deal3. Protect PTA name/logo4. Review and approve5. Include key clauses6. Termination 7. Attorney Review

How to DEVELOP an AgreementImportant Elements of the Sponsorship Agreement

The Do’s and the Don’ts

DOBe accessible, responsive, and

check-in with the sponsor regularly.

DON’TForget to send a thank you

letter to your sponsor.

DOProvide value-added opportunities. For example, acknowledging the sponsor of your event on your PTA Facebook, even

though it wasn’t in the original agreement.

DON’TAllow product claims or

compare branded products.

DOLet the sponsor review content or

messaging before sharing it.

DON’TProvide endorsement language or testimonial for the sponsor.

DOFulfill ALL agreement obligations. Be flexible and accommodate changes when working

with your sponsor when possible.

DON’TTell people to buy something

from your sponsor.

Grant? Sponsorship? Or Both?• High visibility event?• Program support?• Short turnaround?• Strong metrics?• Opportunities for branding?• Volunteer opportunities?• Larger budget request?

Advocacy

• Sign up for PTA Takes Action Network• Access Advocacy Toolkit• Review National PTA Federal Policy Agenda• Join fellow PTA advocates for the annual National

PTA Legislative Conference

• For more information, visit pta.org/advocacy

Visit PTA.org to stay connected!

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Membership BenefitsYou Are a Part of a Network:• 54 PTA Congresses: including Puerto Rico, Europe DOD,

and Virgin Islands• Over 20,000 PTAs and several million membersYou Are a Part of a Network with Benefits:• AARP, Boxed, Hertz, LifeLock, MetLife, Quicken Loans, Schwan’s

Cares, Sylvan Learning, and TeenSafe• Visit PTA.org/Benefits to learn moreYou Are a Part of a Network with Support:• Customizable membership applications, marketing materials, and

information on new and existing benefit providers• Visit PTA.org/Today to learn more

National Standards for Family-School Partnerships

Questions

For more informationwww.PTA.org