raising the bar in service: interactive film to train bartenders worldwide
TRANSCRIPT
Raising the bar in service: Interactive film to train bartenders worldwide
brightwave.co.uk
Who we are
Caroline FreemanHead of Learning Design
Colin WelchHead of Production
@freemancaro @colinwelch
@BrightTweet
o Why Interactive Film is great!o How easy it can be to produce
(even on a tight budget)o CASE STUDY: Bar Academy
Essentialso Practical TIPS!o DVD for emerging markets
Interactive FilmToday we’re looking at…
The challengeYou can’t improve performance or change behaviour just by providing information
Even if that information is very pretty…
You have to provide opportunities for your learners to practice the skills
… and to fail safely
‘The future of technology driven learning is immersive… I am 'in' the learning experience and I am practicing doing the things that I need to do better. I am making decisions.’- Koreen Olbrish Pagano - Immersive Learning
Immersive Learning
How do we make our learning immersive?
Immersive learning is about an approach… not a specific piece of technology
It’s the way we’ve always learnt best
Why choose interactive film?You can combine two powerful ways of creating immersion:
Storytelling and gaming
Types of drama-based interactive film:Type Possible usage‘Spot the mistakes’ Health and safety,
information securityComplex branching Leadership, soft-skills
Simple response / reaction
Customer service
VOTE NOW!!
Storytelling and Gaming
• The oldest form of learning
• You empathise with the characters
• The structure of narrative reflects the way our brains work
• It’s memorable
Storytelling:
• You make decisions
• You see the impact of those decisions
• You can fail safely and try again
• It’s memorable
Gaming:
Achieving an immersive experience – being ‘in the zone’• Create clear goals
• Set challenges at the right level - balancing skills against difficulty
• Give immediate feedback on all decisions and actions
‘The average eLearning course gives you feedback every 5-10 minutes, the average game is 7-10 seconds.’
The importance of feedback
- Julie Dirksen, 2010
CASE STUDY• Help bartenders further their careers• Tools and techniques• Customer service skills• Serving perfect drinks• Responsible serving
Introduction
Why you are the hero of your bar
Tutorial
Techniquesand tools
Great service
Challenges
Cosmo collection
Martini magic
Vodka vibe
Caipiroska celebration
The solution – instructional video
The solution – immersive video
Before you startDesign tips:
• Action mapping process - what do the learners need to do?
• Create challenges that replicate the decisions they will need to make
• Film only where it adds value – human interactions
Simple ‘string of pearls’ structure
TIPS: For prototyping
• Develop like a video game
• Prototype and user test: o Difficultyo Filming style o Pace
• Get buy-in from your stakeholders
TIPS: for video production
•Get good actors
•Finalise scripts a week before shooting
•Have a robust file naming system
•Agree locations early / do a recce
•Don’t underestimate how much time it will take!
Online video is GREAT – but…
Interactive DVD Games!!
TIPS: for DVD production•If it’s complex functionality, use an expert!
•Make flow diagrams
•PROTOTYPE (again)
•Test on a DVD player, not a PC
•Budget plenty of graphics time
Thank you
Massive thank you to:
Tony Beruni Deanna Deveau
Massive thank you to:
Sean Tenney Jessica Kos
Play the game and ask questionshttp://ow.ly/T6YKR
@BrightTweet@colinwelch@freemancaro
DemoFestTable 68
brightwave.co.uk/our-thinking