RAJASTHAN THE LEADER OF TOURISM

INDUSTRY DR .ANUKRATI SHARMA

ASSOCIATE PROFESSOR

FACULTY OF COMMERCE AND MANAGEMENT

UNIVERSITY OF KOTA

RAJASTHAN

ABOUT RAJASTHAN TOURISM

Tourists Destinations of Rajasthan JAIPUR AJMER PUSHKAR BIKANER BUNDI BHARATPUR ALWAR JAISALMER JODHPUR KOTA MOUNT ABU RANTHAMBOR SHEKHWATI UDAIPUR NATHDWARA RANAKPUR

AWARD TO RAJASTHAN TOURISM

Rajasthan Tourism in March 2013 got the Second Best State for Comprehensive Development of Tourism . The award was given away by the President Pranab Mukerjee at the National Tourism Awards ceremony for 2011-2012 held in New Delhi at Vigyan Bhawan.

NEW AREAS OF TOURISM IN RAJASTHAN

TEMPLE TOURISM Some of the famous temples like Dilwara , Rankpur , Load

Brahma etc. are succeed to get a status on the tourism map .Not only the temples located in the major cities but also the temples which are located in small villages such as Salasar (Salasar Balaji,Khatu (Khatu Shyam ) ,Jeen Mata Jhunjhuuhun ( Rani Sati Temple )etc. have there own importance and attraction .

HERITAGE TOURISM Heritage tourism helps in making

historic preservation and generating economical growth through historic architectural and natural places.

AMBER FORT JAISALMER FORT CHITTORGARH FORT CITY PALACE HAWA MAHAL UMAID BHAVAN MEHRANGARH FORT BUNDI PALACE NIMRANA FORT

EDUCATION TOURISM  Educational tourism is one of the fastest growing areas of

the travel and tourism . Educational tourism offers major advantage. It does not

need to be weather dependent, a community does not need special geography and usually most of the needed infrastructure is already in place in order to take advantage of these educational tourists .

MICE TOURISM

MEETING , INCENTIVES,CONFERENCE &EXHIBITION

PLACES FOR MICE JAIPUR UDAIPUR JODHPUR BIKANER JAISALMER KOTA

DARK TOURISM Dark tourism (also black tourism or grief tourism) is involving travel to the sites associated with historical value ,death ,tragedy and horror. Bhangarh Fort near Alwar is on the world map for its Dark Tourism .

RURAL TOURISM

Rural tourism involves visiting countryside and enjoy the different aspects of-

Rural Life Traditional Culture Heritage Locations Rich and warm Hospitality Rural Games Free spaces

.

LOTS AND LOTS TO DO….RURAL GAMES , CAMEL CART RIDING, POTTERY, VILLAGE WALK , CULTURAL NIGHT , SHARING LIFESTYLE

ADVENTURE & SPORTS

Camel Safari Elephant

Safari Ballooning Trekking Wildlife

Adventure

WEDDING TOURISM Rajasthan offers a wide variety of venues

for the ceremony affordable to all classes of the society. The banquet halls, lush green lawns and pool-side expanses of the Luxury and Heritage hotels nestled in not only the Pink city but also in the other tourist cities of Udaipur, Jodhpur and Jaisalmer have come in as exclusive places to hold ‘theme weddings’ for the rich and famous. At the same time, the green spread of the resorts, clubs and marriage grounds located in different parts of the legendary cities of

MEDICAL & HEALTH TOURISM  The patients coming from the neighboring

countries like Bangladesh, Nepal, Afghanistan etc. The department officials claimed that because of the free-medicine scheme, patients from neighboring states have increased.

Cost effective care Insurance Cover Excellent Hospitality Reasonably Good Hotels/ Housing in

Hospitals Explore Natural Treatment Yoga ,Meditation .

SWOT ANALYSIS OF RAJASTAHN TOURISM

S- STRENGTH   Rajasthan has attractive

Tourism products

High and Good Accommodation

Good Transport Services Good range of Shopping

Products Diversity in the Tourist

Destination

W-Weaknesses Lack of safety and

security of tourists Lack of Tourism

Courses and Training Lack of use of

different languages in the tourist literature

O - Opportunity   New Tourism Products

and Innovations Promotion and

Marketing Strategy Eco and Literacy

Tourism Government Support

 

T - Threats   Political Instability Undeveloped

Infrastructure Lack of Public Private

Partnership

EMPLOYMENT OPPORTUNITIES OF TOURISM JOB AND BUSINESS OPPORTUNITES TRAVEL JOURNALISM TOURISM EDUCATION RECREATION TOURISTS INFO.CENTRES MEETING PLANNERS AIRLINES EVENT PLANNERS BUS COMPANIES HOTELS/RESORTS TRAVEL AGENCIES TOUR COMPANIES

SUGGESTIONS TO IMPROVE RAJASTAHN TOURISM

Building good infrastructure to enable the movement of tourists, safely and smoothly.

Focus on road, railway and air transportation. To make marketing and promotion of tourism products and tourism

published material, to encourage people to stay away from home and make movements in their own country.

To give wider range of facilities to meet the tourists needs. Provide the travel packages to suit all types of pockets. Provide products for business travelers either to individuals or in

groups. Availability of hotels at reasonable prices. Setting up of more information outlets.

Accommodation provided by RTDC must be improved Hygiene on the tourist places must be taken care Use of different languages in Tourist brochure Proper Marketing and Promotion of Tourists Products Tourists Police must be appointed on tourist

destinations /places Begging must be checked Availability of better and cheaper local transport

facilities. Attention to the needs of old and disabled tourists

THANKS