rakuten video offering
TRANSCRIPT
© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.
Engage customers along the path to purchase using pre-roll personalized videoWhether you want to increase brand awareness, acquire new customers or stay top of
mind for purchasing customers, Rakuten Display’s video offering allows you to put a
personalized message in front of the right customer at the right time.
INDUSTRY CHALLENGES
As shoppers interact with a variety of devices and channels, reaching the right
consumer at the optimal time is increasingly difficult. In one day, the average adult
spends more than 5 hours online, 4 hours watching television, 1 hour listening to the
radio and 26 minutes reading print.
n With a complex customer journey, how do you engage shoppers whose attention is being pulled in every direction?
n How can you bring the branding power of traditional channels (e.g. TV) to the onilne world?
n Is there a way to create an offline call to action using online mediums like video?
BENEFITS OF VIDEO ADVERTISING
Inundated with advertising, consumers increasingly respond to brands that present a
personalized experience. Rakuten Display’s video solution gives your customers the
personalized experience they crave:
n Brands can develop messaging and content for specific customer segments
n Advertisers can re-engage prospected customers who watch a full video using retargeting video campaigns
FEATURES OF RAKUTEN DISPLAY’S VIDEO SOLUTION
The Rakuten Display video solution leverages the efficiencies of programmatic buying
and customer segmentation to reach your ideal customers.
n Reach across all devices (mobile, tablet and desktop)
n Show dynamically personalized ads
n Reinforce the offering by showing banner companion ads
n Leverage analytics (with full transparency of site placement and performance)
n Take advantage of brand safety measures that monitor for site, page and player
HIGH ATTENTION, HIGH PURCHASE INTENT
Purchase intent skyrockets from video
ads: 64% of customers who were highly
attentive when viewing a video
advertisement intended to purchase the
product advertised.
DISPLAY
USE VIDEO TO ENGAGE CUSTOMERS, MOVING THEM CLOSER TO PURCHASE
DISCOVER WHAT THE RAKUTEN DISPLAY TEAM CAN DO FOR YOUR BUSINESS AT WWW.RAKUTENMARKETING.COM/DISPLAY OR CALL +1 800-519-1432.
EMAIL INQUIRIES: [email protected]
Reach Customers with Dynamic Video
RAKUTEN MEDIAFORGE IS NOW RAKUTEN DISPLAY
ABOUT RAKUTEN MARKETING
Rakuten Marketing is the global leader in
omnichannel marketing and driving the
omni experience. Offering an integrated
strategy that combines consumer centric
insights with e-commerce expertise,
Rakuten Marketing aims to inspire
better marketing. Rakuten Marketing’s
omnichannel services include Rakuten
Affiliate Network (formerly Rakuten
LinkShare), Rakuten Display (formerly
MediaForge), Rakuten Attribution (for-
merly DC Storm), and Rakuten Search.
Rakuten Marketing is backed by global
Internet retailer
Rakuten, Inc.
RAKUTEN DISPLAY
© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.
EXAMPLE DYNAMIC AD
EXAMPLE COMPANION AD
USE VIDEO TO ENGAGE CUSTOMERS, MOVING THEM CLOSER TO PURCHASE
DISCOVER WHAT THE RAKUTEN DISPLAY TEAM CAN DO FOR YOUR BUSINESS AT WWW.RAKUTENMARKETING.COM/DISPLAY OR CALL +1 800-519-1432.
EMAIL INQUIRIES: [email protected]
LEARN ABOUT OUR OTHER RAKUTEN MARKETING SERVICES
Rakuten Search
Rakuten Attribution
Rakuten Affiliate Network
DISPLAY
RAKUTEN DISPLAY