ral corporate presentation 2010 after corrections
TRANSCRIPT
![Page 1: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/1.jpg)
![Page 2: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/2.jpg)
One of India‟s leading FMCG & Consumer Durables Company
![Page 3: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/3.jpg)
ABOUT US
RAL is one of India‟s largest FMCG, Consumer Durable &Appliances Company.
Started in the year 1973
Currently we are into 4 categories of different brands:
CATEGORIES BRANDIN COLLABORATION WITH
Portable Energy Nippo Matsushita, Japan
Personal Grooming Glide American Safety Razor, USA
Mother & Infant CareNuby & Purple Turtle For NUBY - Luv N' Care, USA
Solar & Consumer Durable MITVA
Solar Products in collaboration with Dlight.
![Page 4: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/4.jpg)
OUR CHAIRMAN
Mr.Rajendra Prasad Khaitan is thefounder of RAL.
He is the chairman of RAL & JointManaging Director of NBCL.
He has been awarded the 'ElectronicsMan of the Year 2002' award from TheConsumer Electronics & TVManufacturers Association (CETMA).
A progressive thinker, industrialist andan avid social worker, working withthe rural poor for the growth of thecountry
![Page 5: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/5.jpg)
VISION
“To set new benchmarks in
the FMCG / Consumer Durable industry, by offering world class
products at affordable prices.”
![Page 6: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/6.jpg)
MISSION
“To build reputed products / brandsin the Indian sub-continent by offering
the best quality product, at best prices,
with deep distribution, service / marketing support and overall value in all the segments that we represent.”
![Page 7: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/7.jpg)
WE PROMISE…
“TRUST OUR EXPERIENCE”
35 years of building products, brands in India and SAARC countries
to keep pace with changes in consumer’s lives.
![Page 8: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/8.jpg)
TRUST we have earned…
of people in India for the past 3.5 decades.
providing quality products at affordable prices.
built brands like NIPPO, one of the market leaders in the Dry Cell markets in India. Market Share 32%
built brands like Nuby (Luv n Care) one of the market leaders in Infant feeding in India. Market Share 25%
built brands like Glide (ASR) one of the leading brands in shaving in modern trade in India. Market share 20% in modern trade.
building brands like MITVA.
![Page 9: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/9.jpg)
OUR STRENGTH…
Collaboration with International Brands -Matsushita (Japan), American Safety Razors (USA), Luv’n’Care(USA) & D’Light (USA).
Reach - more than 7.5 Lakh Retail Outlets covered through3000 distributors across the country, covering the smallestvillage grocery shops to Mega Lifestyle Chains and HyperMarkets in Metros.
Human Resources - a robust manpower of 600 direct 400in-direct people.
ERP - an online erp connecting all our 22 godowns with thehead office to the distributor point to gather information foreffective sales, inventory planning and execution.
![Page 10: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/10.jpg)
EXPERIENCE…
In building successful brands like Nippo, Nuby Glideand now MITVA.
Catering to diverse product categories like Portable Energy, Personal Grooming and Infant Care Products.
Catering to diverse formats ranging from Kirana outlets, pharmacies, modern trade, CSD and other institutional trade to exporting in Bangladesh, Nepal, Bhutan and Srilanka.
Innovation – No other company does this!Our own fleet of 250+ Vans visit innermost part of the Rural India to sell our range of products.
100 Cycle sales man covering suburbs of cities where outlets are hard to reach.
![Page 11: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/11.jpg)
BUSINESS VERTICALS
![Page 12: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/12.jpg)
Portable Energy
Personal Grooming
Infant Care
Solar Products & Consumer Durable
BUSINESS VERTICALS
![Page 13: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/13.jpg)
NIPPO BATTERIES
Nippo Batteries, today is a household name in India.
First Indian dry battery company to have been certifiedwith the ISO 9001 and ISO 14000 International Standardsfor Quality.
Nippo batteries is a BSE listed company with an annualturnover of Rs.350 cr. & Net profit of 25 cr. in 2009 - 10.and planning for 20% growth Next FY.
Nippo is second largest dry battery, torch and other portable energy player in India with 32% market share.
It is a name that stands for quality, consistency, safety andvalue for money.
![Page 14: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/14.jpg)
GLIDE
Glide has established itself as a strong brand in thePersonal Grooming product categories for 7 Years.
Today, Glide enjoys a 5% market share in thedisposables.
20% market share in the organized retail sectorof India.
![Page 15: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/15.jpg)
NUBY
Nuby, World’s No. 1 infant care feeding and teethingcompany has a presence in 155 countries.
With R&D being the major focus and considered asresponsibility towards mother and child with 18 patentsto endorse.
RAL has concerted its efforts on developing this productcategory and brand. Today it has a presence among3000 baby shop outlets across the country with a marketshare of 25%.
![Page 16: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/16.jpg)
PURPLE TURTLE
With its in-house brand „PURPLE TURTLE‟designed to address infant care & baby feedingneeds across the lower end price points acrossIndia.
RAL has been able to provide aquality alternative, in infant care, especially inbottles, nipples and wet wipes at verycompetitive prices to cater mass market in rural,semi urban India.
![Page 17: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/17.jpg)
Under MITVA we are entering the solar & consumer durable market to tap into this new segment which is growing explosively.
MITVA means friend, companion, guide, mitr, dost, saathi, sakha, bandhu, etc.
RAL has recently tied with Dlight and has launched solar lanterns pan india under the brand name “Mitva Dlight”
Gradually a host of new solar as well as consumer durable products such as geysers, heaters, water purifiers etc are being added to this basket.
MITVA
![Page 18: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/18.jpg)
BUSINESS
PARTNERS
![Page 19: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/19.jpg)
Portable Energy
Personal Grooming
Infant Care
Solar Product &
Consumer Durable
BUSINESS PARTNERS
![Page 20: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/20.jpg)
National Panasonic Matsushita Electric Works
NIPPO was started in collaboration with Matsushita formanufacturing and distribution of dry cell batteries andtorches under the brand name “NIPPO”.
World’s largest electronic manufacturers, Matsushita hasover 600 companies under it.
The company manufactures and markets over 15,000products under brands such as Panasonic and National.
In fiscal 2010, Panasonic Electric Works Co., Ltd. postedoverseas sales of more than ¥239 billion, accounting for16.4% of consolidated net sales. As of March 31, 2010, ourworkforce totaled 56, 103 employees.
![Page 21: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/21.jpg)
American Safety Razor Company
ASR (American Safety Razors) has been active for 134 yearsin manufacturing, marketing and distribution of personal careproducts.
ASR deals in wet shaving razors, bladed hand tools, specialindustrial blades, medical scalpels, razors and blades with aturnover of $ 350 million dollars
In India and SAARC countries, these are marketed by RALunder its own brand name Glide.
ASR is the second largest manufacturer of shaving productsin the world and does private labeling for Wal-Mart and allleading retail chains globally.
![Page 22: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/22.jpg)
Luv n Care
Luv n Care has been into manufacturing andselling of products (under the brand name'Nuby') of outstanding value and exceptionalquality for almost four decades now.
The company exports its products to 155countries and generates 50% of its revenue fromexports alone.
The company prides itself in being a globalmarket leader in infant care products and boastsof an annual turnover of $250 million. It also has18 patents to its credit.
![Page 23: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/23.jpg)
D‟Light Energy Pvt. Ltd
D.light Design designs and manufactures high qualityconsumer products for families without access to reliableelectricity.
D.light is a 2010 finalist for the Ashden Awards forSustainable Energy, It also won the Social Venture Network2009 Innovation Award
D.light Design is partner with world-renowned venture capitalfirms and social enterprise funds from the Silicon Valley andIndia. Nexus Venture Partners
Acumen Fund
Gray Matters Capital
The Mahindra Group Omidyar Network Draper Fisher Jurvetson
![Page 24: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/24.jpg)
OUR PRESENCE
![Page 25: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/25.jpg)
Extensive Reach
Reaches 7,50,000 Retail outlets across the country.
Reach ranges from small grocery shops to large format and multi-outlet chains.
Extensive representation and warehouse facilities, in every state of India.
Distribution to SAARC countries including Sri Lanka, Bhutan, Nepal and Bangladesh.
![Page 26: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/26.jpg)
RAL Delivery Vans
![Page 27: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/27.jpg)
RAL Mela Vans
![Page 28: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/28.jpg)
RAL in Modern Retail
Approx 50 Global and local retail formats present, out of which, 10 retail formats have national presence, rest are regional.
RAL is registered and selling in all Retail formats PAN India.
Approx 2000 stores carry and display RAL range of products
![Page 29: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/29.jpg)
Partnering Growth – Global Chains
![Page 30: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/30.jpg)
Partnering Growth – India Chains
![Page 31: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/31.jpg)
Eventful RAL
![Page 32: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/32.jpg)
Initiative at Trade Exposition
![Page 33: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/33.jpg)
RAL – Rural Activity (HAAT Activation)
![Page 34: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/34.jpg)
RAL – Rural Activity (HAAT Activation)
![Page 35: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/35.jpg)
Razor PROMOTIONAL ACTIVITY
![Page 36: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/36.jpg)
Puja Parikrama in West Bengal
![Page 37: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/37.jpg)
Stockiest Meet
![Page 38: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/38.jpg)
NIPPO sponsoring Fashion Show
![Page 39: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/39.jpg)
Exhibition – Ganga Sagar Fair in WB
![Page 40: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/40.jpg)
Exhibition – Glide at display
![Page 41: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/41.jpg)
Exhibition – Nuby at Display
![Page 42: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/42.jpg)
Display of Glide at Big Bazaar
30 % Shelf Space in
Modern Format
![Page 43: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/43.jpg)
Display of Glide at a Modern Store
![Page 44: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/44.jpg)
Outdoor Promotion for Glide
![Page 45: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/45.jpg)
RAL in Media
![Page 46: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/46.jpg)
NIPPO LED TORCH TVC AD
![Page 47: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/47.jpg)
NIPPO TVC POSTERS & DANGLORS
![Page 48: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/48.jpg)
PRESS AD
![Page 49: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/49.jpg)
RAL in Media
Hon‟ble Finance Minister of India presenting Award to Mr.R.P Khaitan, Our Chairman
![Page 50: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/50.jpg)
RAL in Media
Press Releases
![Page 51: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/51.jpg)
RAL in MediaPress Releases
![Page 52: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/52.jpg)
RAL in MediaPress Releases
![Page 53: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/53.jpg)
RAL in Media
![Page 54: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/54.jpg)
RAL in Media
![Page 55: RAL Corporate Presentation 2010 After Corrections](https://reader034.vdocument.in/reader034/viewer/2022051110/55266e1a5503469d6e8b4dee/html5/thumbnails/55.jpg)
RAL in Media