raleigh: nc state fairgrounds april 24-26, 2015 - show in...raleigh: nc state fairgrounds april...
TRANSCRIPT
We just wanted to say "Thank
you”, for letting us be a part of the
Southern Women's Show. We had
so much fun and were very
impressed with the overall show.
The staff kept in constant contact
with us throughout the whole
process. I wish other shows would
take notes from you guys. Your
show is one of the few that takes
care of their vendors just as much
as their customers. So again, thank
you so much.
Joseph Helman, Salt Soothers
OVERVIEW
We have continued to see
sales go up as a result of
the show in the Raleigh
market. People attending
the show are actually
interested in learning about
the product, so I cannot
think of a better way to tell
the PDQ story!
Hillary Hahmann, PDQ
DEMOGRAPHICS
FEATURES AND PROMOTIONS
Exciting and educational
activities on the stages,
special features, celebrity
guests and interactive
promotions were designed
to captivate and attract the
target audience.
This show was an amazing
opportunity to reach our
target market and
demographic. We were
overwhelmed with the
response and leads.
Karen Hermann, CruiseOne
A comprehensive marketing and
advertising campaign promoted the
show for three weeks through
television, radio and print as well as
digital, grassroots and social media.
Show sponsors and partners increased
awareness through in-store
announcements, register signage,
posters and promotions. The show
was highlighted in 91 Walgreens
stores, 25 Chevrolet dealerships, and
hundreds of retail locations, including
all three major shopping malls.
ADVERTISING EXPOSURE
TELEVISION ADVERTISING
The Southern Women’s Show
received outstanding television
coverage and exposure. In
addition to a two week paid
schedule on three prime stations,
the show extended reach through
promotions, contests and live
shots from the show.
• Number of Stations: 3
• Number of TV Spots: 410
• Total TV Campaign: $48,242 WNCN Interview
DIGITAL ADVERTISING
• Impressions: 2,299,696
• Value: $41,850
A digital media campaign was
integrated into the marketing
plan to reach on the go women
and included advertising
through Pandora radio,
Facebook, WRAL.com,
newsobserver.com, Time
Warner Cable and Crabtree
Valley Mall.
RADIO ADVERTISING
Six radio stations promoted the show
to listeners of many formats,
including adult contemporary, urban,
country and pop.
Numerous spots were produced to
highlight the show and ran in paid and
promotional schedules across the
region. Additional live spots and
endorsements were run on key
stations featuring sponsors and
promotions.
• Number of Stations: 6
• Number of Radio Spots: 1,095
• Total Campaign: $70,165 Radio Spot
NEWSPAPER AND MAGAZINES
The Southern Women’s
Show was advertised
through an extensive print
ad campaign with the News
and Observer as well as
weekly and monthly
regional publications in
order to saturate the
market.
• Show Program
Distribution: 150,985
• Number of Print Ads: 33
• Total Print Schedule:
$34,260
PR IMPRESSIONS
A dedicated PR firm
generated buzz with
women in the market,
scheduled live
interviews, hosted a
pre-show media event
onsite and delivered
extensive media
coverage through print,
television, radio and
online.
• Impact: 98,126,608
Impressions
SOCIAL MEDIA AND E-NEWS
•E-Newsletter Subscribers: 9,172
•Facebook Fans: 6,013
•Unique Pageviews: 93,296
•Living Social Redemptions:
2,000 (Sold Out)
•Instagram Followers: 798
• $1,046,262 Value
A social media campaign was
integrated into the marketing
plan to reach busy women
through Facebook updates,
promotions on Living Social,
Twitter, Instagram and through
the Official Show Website.
SPONSORS
Outstanding sponsors extended the reach of the Southern Women’s Show
and created exciting and interesting features and activities within the show.
OUTSTANDING EXHIBITORS A Kitchen Must
A Special Event
A+ Introductions/ Susan Arnold Coaching
ADT Security Services
Aerosoles
AFC Upholstery
Alford Retirement Solutions
Alimtox LLC
Almondina
Alzheimer's Association Eastern NC Chapter
American Heart Association
Ann Paige Designs
Anne's Old Fashioned Food Products
Apex Weightloss MD
Arbonne International
Arthur Murray Dance Studio
ASG Security
Associated Urologists of North Carolina
Augusta's Pimento Cheese
Aurora Lamps
AWB Promotions
Backyard Etc...
Barbizon of Raleigh
Bath Fitter
Beads Afar
Beau Ties
BeautiControl
Beautycounter
Become International
Belk
Bertie County Peanuts
Better In Colour
Beyond Jewelry
Big Skinny Wallets
Blackwell Distributors, Inc. (Rainbow Vacs)
Bliss USA
Blue Creations
Blue Moon Under
Blue Ridge & Great Smoky Mountains
Bobbees Bottling
Body Tune Plus
Boho City
Boop-De-Doop
Bow Clippeez 2 Envy
Busch Gardens & Water Country USA
C & B Trendy
Camp Gladiator
Campaign Connections
CapTel NC
Carolina Hoofbeats and NC Horse Council
Carolina Packers, Inc.
Carolina Premium Outlets
Carolina Vein Institute
Cary Pottery
Catie Fashion USA Inc.
Cellular Sales of North Carolina
Champion Windows of Raleigh
Chevrolet
Christian Tours
Cindy McMorris Photography
Clear Choice Water Solutions, Inc.
Clear Choice Windows
Click It Hot
Costco
Country Cottons
CPI Security
Craft Ideas Magazine
Creative Connections
Creative Embroidery
Creative Motivation
CruiseOne
Crystal Springs - DS Services of America
Cutco Cutlery
Damsel in Defense
Daraja Imports
Daytona Beach Area CVB
Dennis Vineyards Winery
Diamond Resorts International
Dimensional Greetings
doTerra Essential Oils
Duplin County Tourism
Duplin Wine Cellars
Durham Women's Clinic, Women's Health Alliance Durham
Easy Living Products - Power Steam Pro
Eccentric Cat
Edible Art Sample
Elegance eT Cetera
Elegant Accents, Inc.
En Masse Marketing Corporation-Flameless Candle
En Masse Marketing Corporation- Garlic Grater
European Wax Center
Everything Chocolate and More
Fairytale Dreamer Princess Parties
Fancy Blossoms Boutique
Firefighters' Burned Children Fund of Wake County
Floor Coverings International
Floury Apron LLC
Food Lion Chef Challenge Stage
Food Notations "Represent Your Recipes"
Foot Shox
Foss Gourmet Food, LLC
Gems N' More
Glitz Galore-N-More
Glitz N Glam
Go Ape
Got to be NC
Granite Transformations
Grapes & Olives On Tap
OUTSTANDING EXHIBITORS Great Eastern Resort
Gutter Glove of North Carolina, LLC
Handmade Quilts and Breads
Happy Feet
Harlequin Enterprises, Ltd.
Headbands of Hope
Heide's Gourmet Butter Mints
Henna Design
Hi-Dow Professional Series
Hip Klips
Home Paramount Pest Control, Inc .
Ideal Image
Ideal Product USA, Inc.
InfinityBelt, LLC
Initial Decor
InnovationX/ Stick It
InnovationX/ Stretch Lids
Isagenix
It Works! That Crazy Wrap Thing!
IV Pure Inc.
Jalaja Treasures
JAM Sales - Stove Top Grill
Jamberry Nails, Independent Consultant
Jame's Clothing Boutique
Jellybeans Salon & Wig Boutique
Jenni K. Jewelry
Jeunesse
Juice Plus
Kanki Japanese House of Steaks & Sushi
Kate Laine Jewelry
Kerr Lake Candles
Kitchen Craft
Komfort Zone LLC
KPKandies
Kristina's Kreations & Accessories
L' Echarpe
L'Paige Lipstick
Lady Lynn's Boutique
Lady Sensei New York
Lashes by Mercia, LLC
LC Foods
LeafFilter Gutter Protection
Lebo’s Inc.
Lemonhead Apparel
Lifestyle Marketplace
Lifestyle Marketplace-BraVage
Lifetime Stainless Steel Cookware
LipSense by SeneGence
Little Black Dress Wines
Longaberger
LuLaRoe
Luxury 4 Less
Luxury Baths & Kitchens
M & E Sales - VibaBody Slimmer
Maid Right of Durham/Maid Right of Raleigh
Mainstream Boutique
MakeUp Eraser
Margaret Taylor, Ltd.-"The Ring Lady!!"
Mary Kay
Master Chang's Martial Arts
Maximized Living
MC's Sweet Roasted Nuts
McKeeman Communications Group, Inc.
Melissa's Fancy Feet
Miche
Military Missions In Action
Milo's Tea Company
Miracle Whisk
MIX 101.5 WRAL-FM
Mix It Up
Modern Enhancement Salon Day Spa
Monat
Moonlight Diva Emporium
Morgan Stanley Wealth Management
Move Loot Ladies' Lounge
MoYou Nails
Music For Life/ Eirinn Abu
My Pillow
mystuff
Nancy Jo's Homemade
Nashona
National Inclusion Project
Naturally Me Boutique
Naturally Yours
NC Dept. of State Treasurer, Unclaimed Property Program
NC Fudge
Nerium International
New Homes & Ideas Magazine
News & Observer
Nina's Natural Leather Boutique
North Carolina Theatre
Norwex
Nothing Bundt Cakes
NY Finest
Oak City Collective
Ocean Threads
Omnitrition
Origami Owl
Ovarian Cancer Awareness
PainFreePillow.com
Pampered Prince
Paparazzi
Pass It On
Passanante's Home Food Services
Passion Parties by Patty
PDQ
Perfect Accents
Perfectly Posh
OUTSTANDING EXHIBITORS
Personal Hair Therapy
Personal Power
Physicians Weight Loss Centers
Pink Lady Designs, PLD Candles
Pinot's Palette - Brier Creek
PlayTime Edventures LLC.
Plexus
Pocket Pets
Pony-O
Porch Conversion
Power FX
Premier Designs
Pretty in Pink Foundation
Prevent Blindness NC
Profashion Inc.
Pure Barre
Pure Romance
Quick and Easy Mixes
Quick'n Brite
Radio One Raleigh
Raleigh Personal Training Center
Raleigh Specific Chiropractic
Ramblin' Rose Triathlon by Endurance Magazine
Randall V Designs - Designer Jewelry
Real Time Pain Relief
Rebecca's of Clinton
Redneck Brands LLC
River Expeditions
Rock of Ages Winery & Vineyard, Inc.
Rock Your Hair
Rodan + Fields Dermatologists
Sabo - Savor the Flavor
Saladmaster
Salena's Accessory Showcase
Salon 3Sixty Inc. D/B/A S 3S Jewelry
Salt Soothers
Sandez Family Chiropractic & Wellness Center
Sarkis
Sassy Gems by Geri
Saving Grace Animals for Adoption
Scentsy Wickless Candles
Shelf Genie
Sierra Socks
Silpada Designs
Simply Touch
Sit Means Sit-Dog Training
Sky Zone Raleigh
Softub
Solemagic
South Hill Designs
Southern Destinations
Soy Logic, LLC
Still Being Molly
Stony Mountain Vineyards
Studio 59
Style Dots
Success Rice
Sugarboxer's Farms Gift Boxes
Suite Paws Pet Resort & Spa
Sun Tan City
Superior Pools of Raleigh
Surprise Parties
Sweet Nectar Spa
Sweet Petal Boutique
Sweetbriar Designs
T-Mobile
Tanger Outlets Mebane
Tastefully Simple
Tekle Mihret Ethnic Jewelry
That's Perfect
The Bath Place
The Connection Place, Inc.
The Cookie People
The Faithy Zone
The Golden Touch
The GripStic
The Happy Tooth
The Katz Meow/ Wild Out Inc.
The LASIK Vision Institute
The Law Offices of John T Orcutt
The Pampered Chef
The Shea Butter Lady
The Silver Link
The Trendy Girl
Theanys Flags 2
ThinkTank Products
Thirty-One Gifts
Tim Johnson Productions
To Be Linked
Tomboy Tools/Project Home
Tonya's Cookie Company
Top Notch Pet Spa LLC
Trezana Jewelry
Triangle Vein Clinic
Tumbler Bay
Tupperware
Tutti Boutique
Two Lumps of Sugar
Ultra Balm Skincare Products
Vacation Reservation Center
Virginia Tourism
Vision Discount Plan
Visit Williamsburg
Vitamist
Wacoal / b.tempt'd by Wacoal
Water Marbles and Lucky Bamboo
Watkins Products
Webster Enterprises/ Microfiber Mop
OUTSTANDING EXHIBITORS
Webster Enterprises/ Power Jam
Webster Enterprises/ Steam Mop
Webster Enterprises/ Xhose
Webster Enterprises/Bamboo Pillow
Webster Enterprises/Eurosteam Iron
West Cary Wellness
Wet 'n Wild Emerald Pointe Water Park
Whimsical Florist & Gifts
Wickles Pickles
Wingate by Wyndham
World Vision
WOW! Instant Pain Relief
WRAL TV
Xtreme Teeth Whitening LLC
Yammy's Sauces And Spices
Yelp
Yoga Matty
Young Living Essential Oils
Younique - Lashes Like Kristin
Zerorez
Zoes Kitchen
UNTIL WE MEET AGAIN
Thank you for helping us bring the very best in health, beauty, lifestyle, home, fashion and more to
the Raleigh region and making the Southern Women’s Show a huge success. Plans are underway for
next year’s event and response is already strong. Reserve your space today!
Katie Cronin
Show Manager
Ashton Dreyer
Assistant Show Manager