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University College Day April 11, 2012

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• $50.00 Budget

• 450 Likes on Rambler page

• Goal of 500 Likes in 2 weeks

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• A marketing tactic

• Can be unconventional interactions

in order to promote a product or service

• Relies on personal interaction

• Has a smaller budget than conventional

marketing tactics

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The Rambler @ Texas Wesleyan University

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• To increase reach

• To direct traffic

• To have a wider off campus audience

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Rambler Halloween Booth

• To increase brand awareness

• To enhance the Rambler‟s Image

• To increase „Likes‟ the Rambler of Facebook

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Rambler Halloween Booth

• Heaviest traffic area on campus

– Morton Fitness Center

• Time with the most traffic

– 9:00 to 2:00

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• It's simple to understand

• Easy to implement

• And usually FREE or inexpensive

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• Able to draw students in with music

• Face to face interaction to invite to booth

• “Liking” the Rambler on Facebook earned 2

raffle tickets

• Rewarded for their efforts with prizes and photos

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