ram kapoor executive director, marketing & digital communications
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Branding panel. How UC Berkeley is reaching further. Ram Kapoor Executive Director, Marketing & Digital Communications. “The brand work is excellent! It is a distinctive position that is true to Berkeley .” - David Riemer. Update 1: The brand site is a living, breathing place!. - PowerPoint PPT PresentationTRANSCRIPT
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Ram KapoorExecutive Director, Marketing & Digital Communications
How UC Berkeley is reaching further
Branding panel
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
“The brand work is excellent! It is a
distinctive position that is true to Berkeley.”
- David Riemer
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Update 1: The brand site is a living, breathing place!We are continuing to update the site with tips, tools and downloads. Recent additions include templates for an html newsletter, trifold brochure, TV screen, and a series of video tutorialsGet updates via the Facebook BC2 group Berkeley Communicators Community (earlier called C3)
brand.berkeley.edu
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Update 2: Logo lockupsOur design team is available to consult with your department if you have questions about your logo lockups.
A recent example:
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Update 3: Digital Gallery14,000 images3,000 downloads331 active users
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Update 3: Digital Gallery14,000 images 3,000 downloads331 active users8 contributors
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Update 4: Brand Aid
Tips sheetHelp desk
BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013
Your branding panel todayKasia Allen Graduate DivisionMarty Takimoto Residential and Student
Service Programs (RSSP)Kassie Darling Office of the VC Research