Lesson 7Social Media − Cases

2012 Max Ramaciotti Creative Commons — Attribuzione - Condividi allo stesso modo 3.0

http://www.globalsocialmedianetwork.com/?page_id=201

Social Media Cases

Online VideoApplicationsWidgetsSocial networksBloggingPodcastingCrowdsourcingBookmarking / TaggingMicrobloggingPhotosharingBlogger/Vlogger/General OutreachWikiVirtual worldsMashupWord of Mouth campaignPublic RelationsSponsorshipsRating and reviewsDiscussion Boards / Social PollingBrand monitoring

1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.17.18.19.20.

http://www.interactiveinsightsgroup.com/blog1/social-media-examples-superlist-17-lists-and-tons-of-examples/

Social Media Cases

Need Inspiration?

A great way to get ideas for how your organization can use social media is to check out what others are doing. Here’s a comprehensive list of sites below (and one book) that will get you started.

http://chictini.com/

http://ww

w.2threads.com

/

Chictini is a fashion social netw

ork that focuses on fashion discovery. You can submit products and show

off your personal style w

hile connecting with people like yourselves.

http://ww

w.fashionising.com

/Fashionising.com

is a fashion comm

unity and social network for people w

ho love fashion. Keep up with cutting edge

fashion, become a fashioniser.

The Fashion Netw

ork is a social networking w

ebsite designed to be used specifically by those passionate about fashion and style. H

ere you will be able to connect w

ith like minded individuals from

across the globe. The Fashion Netw

ork is brought to you by C

hatter.

http://ww

w.fashion-netw

orks.net/

http://ww

w.m

ykidsfashion.com/

My K

ids Fashion is the kids fashion industry's first social network created for designers, retailers, m

anufacturers and consum

ers located across the globe. My K

ids Fashion is managed by D

ashinFashion.com - O

nline Guide to K

ids Fashion W

orldwide.

http://ww

w.stylecaster.com

/S

tyleCaster is a fashion social netw

ork where influencers connect w

ith each other, explore the world of style, share

content and get recomm

endations from peers and experts around the w

orld.

Stylehive.com is an online style club for people w

ho live for fashion, design and shopping. It's where you m

eet your style m

uses and follow them

as they discover and share their latest finds.Part social-netw

orking club, part pop-culture lab , Stylehive.com is one big ensem

ble cast of trendsetters creating, discovering and buying the next big thing!

http://ww

w.stylehive.com

/

http://ww

w.threadless.com

/com

munity based tee shirt com

pany

http://ww

w.ustrendy.com

/index.phpO

ur platform helps to dem

ocratize fashion, where fans give the yay or nay to w

hich designs get produced and sold. The U

sTrendy comm

unity helps uncover the gems of top-rated indie designers, w

ho get a shot at making their fashion dream

s a reality

http://ww

w.springleap.com

/Tee shirt com

pany base on people contribution

http://modepass.com

/C

omm

unity contributions with a brand-based cataglogue: new

s, articles, videos, images

http://ww

w.w

eardrobe.com/

Weardrobe is the easiest w

ay to share photos of what you w

ear

http://ww

w.polyvore.com

/P

olyvore's easy-to-use virtual styling tool lets people mix and m

atch products from any online store to create their ow

n fashion collections called "sets". The P

olyvore comm

unity consists of trendsetters, shoppers and aspiring stylists, who

create more than 30,000 sets daily and spend an average of 10 m

inutes on the site per visit. With over 6 m

illion unique visitors and 140 m

illion pageviews per m

onth, Polyvore is the largest fashion comm

unity site in the world.

http://ww

w.glossom

.com/

The Visual Platform For C

reative PeopleProm

ote and distribute your work

Curate your ow

n content through the Visual CuratorTM

Discover people and build relationships

Spot trends and get accessto sources of inspiration

A site for adventurous fashionistas to try their hand at creating their ow

n clothes with patterns, tips, a forum

and m

ore.

http://ww

w.burdastyle.com

/

http://ww

w.fantastictoe.com

/the w

eb's premiere shoe com

munity. H

ere you can organize your shoe collection to perfection, and show it off to your

friends and other shoe aficionados. Share shoe pics, shop for shoes, read our Morning Shoe R

eport, and enjoy our superior collection of shoe quotes, and shoe videos, updated every w

eekday. Or, join our vibrant com

munity of shoe bloggers:

http://ww

w.stylem

ob.com/

StyleMob is a new

comm

unity for street fashion inspiration. Our m

ission: to create a place for real people to have a say about fashion. W

hen you come to StyleM

ob, you find out how real people put together their outfits and upgrade your ow

n look w

ith fresh ideas.

http://youlookfab.com/

Blog and “standard” comm

unity Get advice, give advice, share excitem

ent about a new purchase, or just have a good

yak. Even with thousands of m

embers, the forum

is an intimate place w

here great friendships have been bor

http://ww

w.notcouture.com

/N

OTC

OT is a visual filtration of ideas + aesthetics + am

usements. N

OTC

OT's tw

o sites have become the daily sources of

inspiration for creatives everywhere, fighting the good fight against "creative block" since 2005 w

ith visually stunning im

agery, the latest in international trends, and a passion for all things well designed.

http://ww

w.notcot.org/

is a comm

unity of creatives, design lovers, and trendsetters - where .org serves as the studio bulletin board gone digital -

each image and caption brings you to a place w

orth visiting. It's about sharing what inspires you

http://ww

w.cloziz.com

/La prem

ière comm

unauté de Fashion Addicts pour diffuser son Style, ses meilleurs Looks, ses bons plans m

ode, et gagner des fringues !

http://ww

w.styledujour.com

/ It is a place for people to organize and execute their ow

n sense of what is fashion. W

e want you to show

us what that

look is. Style du Jour is perfect for the person w

ho is looking to express themselves or is too busy to fuss w

ith an unorganized closet. W

e will help you organize your w

ardrobe online so you have an easy, manageable, and fun w

ay to put your look together.

http://ww

w.avenue7.com

/Social Shopping, celebrity m

onitoring, comm

unity to share your outfit and the things you love

http://fashionmash.com

/upload your clothes (im

ages are outlined) create and share your outfit, get comm

ent and suggestion from the

comm

unity

http://ww

w.popsugar.com

/comm

unity/welcom

ePopSugar C

omm

unity is the place to dish on the latest gossip, share fashion finds, learn beauty secrets, review m

ovie and tv show

s, discussmom

advice, swap delicious recipes, live happy and healthy, and m

uch more.

http://trendmill.com

/U

pload your look and get comm

ents, easy tool to create spot on images

2threads is a social network w

ith style. It is a place where anyone w

ith a penchant for fashion can come to look, love and

buy fashion all in one, easy to reach place. No m

atter who you are or w

here you are from 2threads is a place w

here you can engage in all your guilty fashion-fixated vices.

Social Netw

ork and Com

munities on Fashion

http://myitthings.com

/M

yItThings.com is a leading online user-generated fashion and trend m

agazine and comm

unity, which invites people to

contribute their own articles, pictures and photos; share w

ish lists and even submit their ow

n designs. It democratizes fashion

by putting the power to set trends in people's hands. The m

agazine is a dynamic space that is published by editorial staff

throughout the day and gives an opportunity to everyone to contribute and be featured on its pages

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http://www.ignitesocialmedia.com/victorias-secret-social-media-marketing-example/

“PINK Nation” is an online membership club that offers shopping incentives and rewards for those who can’t get enough of all that VS PINK has to offer. I especially enjoyed the “nominate your school” feature, which allows people to vote on their college or university for a chance to have their school represented on VS PINK merchandise.

PINK Nation

PINK byVictoria’s Secret

http://twitter.com/vspink

http://www.vspink.com/

pink_collegiate_collection.jsp

http://www.facebook.com/

vspink?v=app_4949752878&re

f=search

http://vspink.mobi/

VS PINK Mobile

http://laurelpapworth.com/enterprise-list-of-40-social-media-staff-guidelines/

Social Media Policy

Managing staff who participate in social networks.

This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on.

http://www.intel.com/sites/sitewide/en_US/social-media.htm

Social media Policy example - Intel

These are the official guidelines for social media at Intel. If you're an Intel employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media both on and off intel.com—these guidelines are for you. We expect all who participate in social media on behalf of Intel to be trained, to understand and to follow these guidelines. Failure to do so could put your future participation at risk. These guidelines will continually evolve as new technologies and social networking tools emerge—so check back once in awhile to make sure you're up to date.

http://socialmedia.policytool.net/

Online tool to define social media policy

Visibility?) Sales)Increase?)

Buzz?)

Brand))extension?)

New$business$channels??$

Goodwill?)

Reposi2oning?$Promo;on?)

Brand))awareness?)

Key Questions

Video&on&line&Events&

off&line&events&

Images&Cultural&projects&

Special&Products&

Contest&

UGC&Sponsorship&

Commercial&offers&

Content Inventory

Add social Technographics (Forrester) to your personasHomework

Define a connected goal(s)Define Target Social Media (Conversation Prism)Answer Key - QuestionsDefine your content inventario

Produce concept for a social media projectIdentify your target communities

1.a.

2.3.4.5.6.