ramadan tv scene in mena key markets 2014
Post on 21-Oct-2014
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Ramadan TV Scene in 2014 & how it is different from Ramadan 2013! - Timeline of Watching TV in Ramadan in key Arab countries. - Prime time of Watching TV in Ramadan in key Arab countries. -Comparing Ramadan 2014 with Ramada 2013TRANSCRIPT
![Page 1: Ramadan TV Scene in MENA Key Markets 2014](https://reader034.vdocument.in/reader034/viewer/2022051512/5446faa7afaf9f59178b487b/html5/thumbnails/1.jpg)
KSA, Egypt, UAE, KuwaitRamadan TV Scene in MENA Key Markets 2014
KSA, UAE, Egypt & Kuwait
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Reach%:is number of different individuals exposed to a channel within a given period of time. (usually total day). It isexpressed in percentage
Average Rating:Is the average percent of the number of viewers (duplicated) at ANY 15 mins time segment of the program outof total population
TRP’s:Is the sum of all ratings (of 15 mins time segments) of a certain program or channel within a specific start andend time
SOA%: Is the share of viewership of a certain program / TV out of Total TV
ATV:is the number of minutes that an average Target member is likely to spend watching this Channel (usually out oftotal population whether viewers or non viewers)
ATS:is the number of minutes that an average Target member who did watch the Channel is likely to spend watchingit
SOE%:Is the share of revenues achieved by a program or a channel out of the total TV revenues generated. The termuses the word "Expenditure" as this term is created by planners who usually SPEND for their campaigns
Power Ratio:Power Ratio is used to measure the revenue performance of a channel or program in comparison to the share ofaudience that it controls. The three factors used in this determination include total TV revenue, the revenue ofthe program itself, and its share of audience. A higher score is better when determining the power ratio.
Glossary of Terminologies
2
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Table of Content
3
TV Performance
Program Evaluation
•KSA Market
•Egypt Market
•UAE Market
•Kuwait Market
FIFA World CUP
•KSA Market
•EGYPT Market
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TV Performance&
Programs Genre Evaluation
4
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5
KSA
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30%
27%
20%22%
15-24 25-34 35-44 45+
Central region29%
Western region31%
Eastern region15%
Southern region17%
Northern8%
46%
54%
GENDER REGIONAGE
Sample Design
6
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14.4%
10.8%
22.6%
28.7%
17.4%
6.1%
15.9%
12.5%
20.5%
28.8%
15.4%
6.8%
Afternoon12:00-17:00
Late Afternoon17:00-19:00
Evening19:00-21:00
PrimeTime21:00-24:00
Night24:00-27:00
Other Time
TTV SOA By Day Part
Ram-14 Ram-13
0
10
20
30
40
50
60
70
80
3:0
0
4:0
0
5:0
0
6:0
0
7:0
0
8:0
0
9:0
0
10
:00
11
:00
12
:00
13
:00
14
:00
15
:00
16
:00
17
:00
18
:00
19
:00
20
:00
21
:00
22
:00
23
:00
0:0
0
1:0
0
2:0
0
TTV By TS
Ram 13 Ram 14
Total TV Performance by TS & Day Part
7Sample Size: 2014: 5,401 Respondents \ 2013: 5,608 Respondents
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Past 3 Years Total TV PerformanceReach & TRP – Total Population
96.2 97.6 96.2
Ram-12 Ram-13 Ram-14
TTV By Reach
2,529 2,5192,550
Ram-12 Ram-13 Ram-14
TTV By TRP
TTV Ram-12 Ram-13 Ram-14
ATV 6:19 6:17 6:22
ATS 6:34 6:27 6:37
Sample Size: 2014: 5,401 Respondents \ 2013: 5,608 Respondents \ 2012: 5,600 Respondents8
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50%
18%
2% 4% 7% 10%0% 1% 4% 1% 3%
44%
16%
1% 4%11% 8%
1%7% 4% 1% 2%
SERIES RELIGION HUMOURPROGRAMS
QUIZ SOCIAL &CULTURAL
PROGRAMS
POLITICAL NEWS FOOTBALL SPORT MAGAZINE POLITICALPROGRAMS
VARIETY TALKSHOW
OTHERS
Airtime %
Ram-13 Ram-14
56%
14%7% 5% 4% 7%
0% 0% 2% 0%5%
55%
11% 9% 7% 6% 4% 3% 2% 2% 0% 1%
SERIES RELIGION HUMOURPROGRAMS
QUIZ SOCIAL & CULTURALPROGRAMS
POLITICAL NEWS FOOTBALL SPORT MAGAZINE POLITICALPROGRAMS
VARIETY TALK SHOW OTHERS
SOA
Ram-13 Ram-14
Airtime / SOA / Program Counts By Program GenreKSA (Top 15 Channels by SOA)
66
44
4 8
2310
0 112
1 1
50
36
410
23
71
20 16
2 1
SERIES RELIGION HUMOURPROGRAMS
QUIZ SOCIAL & CULTURAL POLITICAL NEWS FOOTBALL SPORT MAGAZINE POLITICALPROGRAMS
VARIETY TALK SHOW SCIENCE & HEALTH
Program Count
Ram-13 Ram-14
9All Charts are sorted by SOA 2014
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10
EGYPT
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32%
23%
19%
26%
15-24 25-34 35-44 45+
49%
51%
GENDER REGIONAGE
Sample Design
Greater Cairo36%
Alexandria13%
Middle of Delta12%
South Upper Egypt10%
East Delta10%
North Upper Egypt
6%
Suez Canal Governorat
e5%
West Delta5% Frontier
Governerates3%
11
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14.4%
10.8%
22.6%
28.7%
17.4%
6.1%
15.2%
8.1%
24.7%
22.0%
19.1%
10.9%
Afternoon12:00-17:00
LateAfternoon
17:00-19:00
Evening19:00-21:00
PrimeTime21:00-24:00
Night24:00-27:00
Other Time
TTV SOA By Day Part
Ram-13 Ram-14
0
10
20
30
40
50
60
70
80
3:0
0
4:0
0
5:0
0
6:0
0
7:0
0
8:0
0
9:0
0
10
:00
11
:00
12
:00
13
:00
14
:00
15
:00
16
:00
17
:00
18
:00
19
:00
20
:00
21
:00
22
:00
23
:00
0:0
0
1:0
0
2:0
0
TTV By TS
Ram-13 Ram-14
Total TV Performance by TS & Day Part
12Sample Size: 2014: 7,299 Respondents \ 2013: 6,745 Respondents
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Past 3 Years Total TV PerformanceReach & TRP – Total Population
98.6 97.9 98.1
Ram-12 Ram-13 Ram-14
TTV By Reach
2,642
1,997
1,576
Ram-12 Ram-13 Ram-14
TTV By TRP
TTV Ram-12 Ram-13 Ram-14
ATV 6:36 4:59 3:52
ATS 6:41 5:05 3:50
Sample Size: 2014: 7,299 Respondents \ 2013: 6,745 Respondents \ 2012: 7,000 Respondents13
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58%
5%
20%
6%0% 2% 5% 1% 0% 0% 3%
58%
3%
21%
6%1% 1% 2% 1%
6%0% 1%
SERIES HUMOURPROGRAMS
SOCIAL &CULTURAL
PROGRAMS
RELIGION FOOTBALL POLITICAL NEWS POLITICALPROGRAMS
VARIETY TALKSHOW
SPORT MAGAZINE CARTOONS OTHERS
Airtime %
Ram-13 Ram-14
63%
12%8%
3% 0% 1% 5% 1% 0% 0%5%
66%
15%11%
4% 2% 1% 1% 0% 0% 0% 0%
SERIES HUMOURPROGRAMS
SOCIAL & CULTURALPROGRAMS
RELIGION FOOTBALL POLITICAL NEWS POLITICALPROGRAMS
VARIETY TALK SHOW SPORT MAGAZINE CARTOONS OTHERS
SOA
Ram-13 Ram-14
Airtime / SOA / Program Counts By Program GenreEGYPT (Top 15 Channels by SOA)
34
12
44
18
0 29
2 1 3 1
29
8
53
18
1 3 6 2
18
3 1
SERIES HUMOURPROGRAMS
SOCIAL & CULTURALPROGRAMS
RELIGION FOOTBALL POLITICAL NEWS POLITICALPROGRAMS
VARIETY TALK SHOW SPORT MAGAZINE CARTOONS QUIZ
Program Count
Ram-13 Ram-14
14All Charts are sorted by SOA 2014
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UAE
15
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Local38%
Arabs62%
Abu Dhabi34%
Dubai32%
Sharjah19%
Other Emirates
15%
25%
36%
23%
16%
15-24 25-34 35-44 45+
34%
66%
GENDER REGIONAGE
Sample Design
Nationality
16
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03:0
0
04
:00
05
:00
06
:00
07
:00
08
:00
09
:00
10
:00
11
:00
12
:00
13
:00
14
:00
15
:00
16
:00
17
:00
18:0
0
19
:00
20
:00
21
:00
22
:00
23
:00
00
:00
01
:00
02
:00
TTV By TS
Ram-13 Ram-14
16.9%
10.7%
23.6%
28.8%
15.8%
4.2%
15.4%
10.9%
20.5%
29.6%
18.4%
5.2%
Afternoon12:00-17:00
LateAfternoon
17:00-19:00
Evening19:00-21:00
PrimeTime21:00-24:00
Night24:00-27:00
Other Time
TTV SOA By Day Part
Ram-13 Ram-14
Total TV Performance by TS & Day PartLocal & Arabs
17Sample Size: 2014: 2,078 Respondents \ 2013: 2,024 Respondents
![Page 18: Ramadan TV Scene in MENA Key Markets 2014](https://reader034.vdocument.in/reader034/viewer/2022051512/5446faa7afaf9f59178b487b/html5/thumbnails/18.jpg)
Past 3 Years Total TV PerformanceReach & TRP – Local & Arabs
94.1%95.3%
94.4%
Ram-12 Ram-13 Ram-14
TTV By Reach
2,1072,084
2,045
Ram-12 Ram-13 Ram-14
TTV By TRP
TTV Ram-12 Ram-13 Ram-14
ATV 5:16 5:12 5:06
ATS 5:36 5:28 5:24
18Sample Size: 2014: 2,078 Respondents \ 2013: 2,024 Respondents \ 2012: 2,147 Respondents
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46%
11% 9% 10%1%
11%1% 3% 0% 4.3%
4%
39%
10% 9% 12%7% 8%
1% 3% 0% 4.6% 5%
SERIES RELIGION SOCIAL &CULTURAL
PROGRAMS
MOVIES SPORT MAGAZINE POLITICAL NEWS HUMOURPROGRAMS
QUIZ CHILDRENPROGRAMS
POLITICALPROGRAMS
OTHERS
Airtime %
Ram-13 Ram-14
57%
10% 6% 4% 0%7% 2% 2% 3% 2% 5%
54%
9% 6% 5% 4% 4% 4% 4% 3% 2% 4%
SERIES RELIGION SOCIAL &CULTURAL
PROGRAMS
MOVIES SPORT MAGAZINE POLITICAL NEWS HUMOURPROGRAMS
QUIZ CHILDRENPROGRAMS
POLITICALPROGRAMS
OTHERS
SOA
Ram-13 Ram-14
Airtime / SOA / Program Counts By Program GenreUAE L&A (Top 15 Channels by SOA)
65
24 28
6 1
154 5 1
120
44
1829
6
2011
5 5 2
17
1
SERIES RELIGION SOCIAL & CULTURALPROGRAMS
MOVIES SPORT MAGAZINE POLITICAL NEWS HUMOURPROGRAMS
QUIZ CHILDRENPROGRAMS
POLITICALPROGRAMS
FOOTBALL
Program Count
Ram-13 Ram-14
19All Charts are sorted by SOA 2014
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20
KUWAIT
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22%
32%
24%22%
15-24 25-34 35-44 45+
Kuwait City15%
Hawali21%
Farawniya27%
Ahmadi19%
Jahra12%
Moubarak Al Kabir
6%
40%
60%
GENDER REGIONAGE
Sample Design
21
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0
10
20
30
40
50
60
70
80
3:0
0
4:0
0
5:0
0
6:0
0
7:0
0
8:0
0
9:0
0
10
:00
11
:00
12
:00
13
:00
14
:00
15
:00
16
:00
17
:00
18
:00
19
:00
20
:00
21
:00
22
:00
23
:00
0:0
0
1:0
0
2:0
0
TTV By TS
Ram-13 Ram-14
Total TV Performance by TS & Day Part
22
16.9%
12.8%
19.1%
25.6%
20.0%
5.6%
16.3%
12.4%
18.7%
28.7%
18.2%
5.7%
Afternoon12:00-17:00
LateAfternoon
17:00-19:00
Evening19:00-21:00
PrimeTime21:00-24:00
Night24:00-27:00
Other Time
TTV SOA By Day Part
Ram-13 Ram-14
Sample Size: 2014: 2,371 Respondents \ 2013: 2,265 Respondents
![Page 23: Ramadan TV Scene in MENA Key Markets 2014](https://reader034.vdocument.in/reader034/viewer/2022051512/5446faa7afaf9f59178b487b/html5/thumbnails/23.jpg)
Past 3 Years Total TV PerformanceReach & TRP – Total Population
96.3 96.7 97.0
Ram-12 Ram-13 Ram-14
TTV By Reach
2,155
2,1932,183
Ram-12 Ram-13 Ram-14
TTV By TRP
TTV Ram-12 Ram-13 Ram-14
ATV 5:23 5:28 5:27
ATS 5:35 5:40 5:37
23Sample Size: 2014: 2,371 Respondents \ 2013: 2,265 Respondents \ 2012: 2,001 Respondents
![Page 24: Ramadan TV Scene in MENA Key Markets 2014](https://reader034.vdocument.in/reader034/viewer/2022051512/5446faa7afaf9f59178b487b/html5/thumbnails/24.jpg)
53%
4% 3%10%
1%10% 10%
5%0% 1% 4%
50%
5% 3% 8% 7% 8% 9%4% 1% 1% 4%
SERIES HUMOURPROGRAMS
QUIZ RELIGION SPORT MAGAZINE POLITICAL NEWS SOCIAL &CULTURAL
PROGRAMS
POLITICALPROGRAMS
FOOTBALL VARIETY TALKSHOW
OTHERS
Airtime %
Ram-13 Ram-14
56%
9%4% 7%
0%7% 7% 3% 0% 1% 6%
60%
8% 6% 6% 5% 5% 5% 2% 2% 1% 1%
SERIES HUMOURPROGRAMS
QUIZ RELIGION SPORT MAGAZINE POLITICAL NEWS SOCIAL &CULTURAL
PROGRAMS
POLITICALPROGRAMS
FOOTBALL VARIETY TALKSHOW
OTHERS
SOA
Ram-13 Ram-14
Airtime / SOA / Program Counts By Program GenreKuwait (Top 15 channels by SOA)
55
9 6
30
114
2413
0 2 1
51
9 8
23 2312
2416
1 2 2
SERIES HUMOURPROGRAMS
QUIZ RELIGION SPORT MAGAZINE POLITICAL NEWS SOCIAL & CULTURALPROGRAMS
POLITICALPROGRAMS
FOOTBALL VARIETY TALK SHOW SCIENCE & HEALTHPROGRAMS
Program Count
Ram-13 Ram-14
24All Charts are sorted by SOA 2014
![Page 25: Ramadan TV Scene in MENA Key Markets 2014](https://reader034.vdocument.in/reader034/viewer/2022051512/5446faa7afaf9f59178b487b/html5/thumbnails/25.jpg)
FIFA WORLD CUP 2014
25
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FIFA World
Cup
2014 Effect
KSA
26
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Total TV Performance by Time SegmentRamadan 2014
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Ramadan Ram Week 1+2 Ram Week 3+4
27
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FIFA World
Cup
2014 Effect
EGYPT
28
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Total TV Performance by Time SegmentRamadan 2014
0.0
10.0
20.0
30.0
40.0
50.0
60.0
Ramadan Ram Week 1+2 Ram Week 3+4
29
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30
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