ramp for video marketing
TRANSCRIPT
1
RAMP for Video Marketing
2
About RAMP
Awards
Founded – 2007HQ in Boston, MA
Growing, Innovative
Leader
Pure/hybrid cloud solution delivers best-in-class performance and
scalability
Technology& Solutions
Media experience and leadership in video now packaged for the enterprise
Market Momentum
3
Industry Leaders Choose RAMP
4
We Make Video Valuable
RAMP’s next-generation, video solutions enable companies to: Attract more viewers, engage them with videos, and convert them
into prospects and customers.
5
Upsellproduct
or service
$Drive traffic
Increase time on site
Marketers Can Now Use Video to…
5 #rampvideomktg
6
40%
Increased average time on
site
RAMP Proof in Media
10X
Increase in click-thru
rates
320%
Increase in unique visitors
6 #rampvideomktg
7
RAMP for Video Marketing: Key Benefits
Behavioral Recommendations
Transcript and Jump-to-Scene
Social Sharing
Engage ConvertAttract
8
RAMP for Video Marketing: Key Benefits
9
How Does Video Attract Viewers?
More, better metadata:
• Titles
• Description
• Tags
• Transcripts
10
Audience Engine Drives Traffic
320%Uniques or
Sessions
293%Twitter
Referrals
4XPageViews
11
The RAMP Viewer Experience (VX)
② Interactive, karaoke transcript
② Time-coded tags
① In-video search
③ Time-synced, contextual calls-to-actionFully automated,
data-driven Viewer Experience with:
1. In-video search
2. Jump-to navigation• Time-coded nav tags
• Interactive transcripts
3. Related content, ads and calls-to-action
12
RAMP VX = Maximum Engagement
13
Ready, Set… Convert!
Attract Engage Convert
14
Convert… and Monetize
CTR onDisplay Ads0.1% to 1%+
15
Putting it All Together
AttractViewers
Engage ViewersConvert Viewers
Marketing Goals
The Viewer Experience
(VX)Watch Control Explore ActFind
Enabling Features
Tagging;Indexing…
Search in Video;Skip to Tag…
UniversalPlaylists…
Related Content
Search & SEO
16
Demo and Q&A
