Listing Presentation

Prepared By: The Burchfield Group

The Burchfield Group

114-A North Topsail Drive Surf City, NC 28445

910-352-1414 Fax: 888-405-0635

randburchfield@gmail.com WWW.RANDBURCHFIELD.COM

As your Realtor, it is my job to understand your needs and respond to them promptly, professionally and with integrity. It is my pledge to provide you with sound real estate advice, helping you to understand the wisdom of the decisions you make. By being your Realtor, our relationship is built on trust. Value and service will be provided before, during and after the transaction, so that your changing needs are always addressed and satisfied. It is not only my business philosophy, but also a commitment to provide you with exemplary personalized service beyond your expectations. My practice is to listen, hear and truly understand your needs; a quality of business conduct that often seems to have been forgotten in today’s fast paced, highly automated society. We are your complete source for real estate on Topsail Island and in Top-sail Beach, Surf City and North Topsail Beach. We represent properties in the Greater Topsail Island area and in Hampstead, Porters Neck, Wilming-ton, Wrightsville Beach, Holly Ridge, Sneads Ferry, Jacksonville and in P e n d e r , O n s l o w a n d N e w H a n o v e r c o u n t i e s . For coastal North Carolina real estate, let our team of professionals find your spot in the sun! Call us at 910-352-1414 or email us at rand-b u r c h f i e d @ g m a i l . c o m t o d a y ! Sincerely,

Rand Burchfield

Our Marketing Services: Home listed in Wilmington and Topsail MLS. Your home will be exposed on 20+ websites, including:

www.randburchfield.com, www.realtor.com, www.homes.com, www.trulia.com, www.zillow.com and many others!

The Burchfield Group advantage including our consumer centric website, www.randburchfield.com, where your property will be advertised and syndicated to over 15 websites!

Detailed Market Analysis designed to sell your home quickly. Sign in yard and lockbox on door. Showings handled through central appointment center. Office open 7 days a week to handle buyers. In home property booklet with pertinent information for buyer

agents. Property specific website of your home including maps, virtual

tours, features, school information, and street view where applica-ble. (Tour Factory).

On-Site (IVR) interactive voice response flyer boxes, using Pro-Quest Technology.

Listing emails sent out to area Realtors.

Benefits:

Listing property with The Burchfield Group means receiving the following benefits:

- Experience / Integrity / Skill / Effectiveness / Advanced Techniques / Resources

- Intimate Knowledge of the Marketplace / Financial Counsel / Assistance

So, there is something special about selecting RE/MAX ESSENTIAL and The Burchfield Group as your Realtor. In addition, you should know about the many beneficial services you will also receive as part of our “Quality Personalized Service” program.

We have…. Reputation… We have one of the best business reputations in the

marketplace. Professionalism… Our associates are all highly professional and

well trained by career-oriented consultants. Experience… Our personalized service and record of excellence

over the years have established a reputation of trust and fairness, which many of our clients have come to depend upon again and again.

Computerized Multiple Listing Service… This is to give the seller the widest exposure via computer-terminal technology. In addition to our staff, your property will be exposed to all participating mem-bers.

Market Analysis… We will determine the realistic value of your home by a written compilation and analysis of recent home sold, homes presently on the market and those exposed to the market but not sold during the listing period.

Advertising… We are competitive in marketing your home to not only our industry, but also the reader-ship in the area who are searching for a new pur-chase.

The Burchfield Group uses some of the best technology/services available to help in the sale

of your property: ProQuest: Proquest is technology that integrates a 800 number that we assign to your home, with information about your home that prospective buyers can call at anytime. We are then able to call these prospective buyers back to schedule a time to show your home. Tour Factory: TourFactory is a virtual tour marketing program. It gives extra exposure to your home. Prospective buyers can view your home online as a tour which allows pro-spective buyers to get a better view of what your home looks like. Your home tour is syndicated to over 15 websites and includes extras such as email tour to a friend, printable flyer, printable tour packet, mortgage calculator, map/location, school info, email the agent, and area info! The internet is an important tool in selling your home! Click here to view our tours. The Burchfield Group Website, www.randburchfield.com: Our website has a dedicated page for Burchfield Group property listings, com-plete with pictures, tours, maps, and additional information. Your property will be syndicated to an additional 15+ websites for maximum exposure. Visual Pricing: Use of Visual Pricing Software that graphs comparable properties based on an-swers to these 3 questions: What are the odds of selling your home?, How long will it take for your property to sell? and When is the best time to put my house on the market? Constant Contact: We use powerful email marketing software to get your property in front of area real estate agents.

We use Proquest, a technology that integrates a 800 number that we assign to your home, with information about your home that prospective buyers can call at anytime. We are then able to call these prospective buyers back to schedule a

time to show your home.

We will set up a virtual tour of your home, to give your home extra exposure on the Web.

www.randburchfield.com website:

Our comprehensive website has a dedicated page for Burchfield Group property listings, complete with pictures, tours, maps, and additional information. Your property will be syndicated to an additional 15+ websites for maximum exposure. Visitors can search for homes and look at resources available for both sellers and buyers.

The Burchfield Group uses a software program in addition to a comparative market analysis that helps our agents give you the data you need for intelligent pricing on your home:

We use powerful email marketing software to get your house in front of area real estate agents.

Key Market Factors:

How long does it take to sell a home? There is no easy answer- Some homes sell in a few days, others may take several months. Recognizing the key factors influencing a sale can give you significant control over market time. The proper balance of these factors will expedite your sale: Location… Location is the single greatest fact or affecting value. Neighborhood desirability is fundamental to a property’s fair mar-

ket value. Competition… Buyers compare your property against competing properties. Buyers interpret value based on available properties. Timing… The real estate market may reflect a seller’s market or a buyer’s

market. Market conditions cannot be manipulated; an individual tailored

marketing plan must be developed accordingly. Condition… Property condition affects price and speed of sale. Optimizing physical appearances and advance preparation for mar-

keting maximizes value. Terms… The more flexible the financing, the broader the market, the quicker

the sale and the higher the price. Terms structured to meet your objectives are important to success-

ful marketing. Price… If the property is not properly priced, a sale may be delayed or even

prevented. The Burchfield Group’s comprehensive market

study will assist you in determining the best possi-ble price.

What Affects The Market Value Of Your Property?

In understanding the market value of your property, we must deal with some fac-tors that are "given" — we have no control over them:

Physical qualities of your property

Location

Age

Size of house and lot

Floor plan and architectural style

Market Conditions

Interest rates and availability of financing

Buyer demand

Prices of recently sold properties

State of the economy

Seasonal demand

The Competition

The number of similar properties for sale

Their prices, financing terms, location and physical condition

Original price

What you originally paid for your house

Needed proceeds

The cash proceeds you want or need from the sale

Opinions

What people say your property is worth

Some factors have no effect on the current value of your property:

WHAT YOU PAID

WHAT YOU

NEED

WHAT YOU

WANT

WHAT YOUR

NEIGHBOR SAYS

WHAT ANOTHER

ASSOCIATE SAYS

COST TO

REBUILD IT TODAY

Buyers Always Determine Value!

The value of your property is determined by what a BUYER is willing to pay in today’s market based on comparing your property to others SOLD in

your area.

Common Pricing Errors:

60%

FAIR MARKET VALUE

Over Market Value

Extremely Over Market Value

Additional % Under Market Value

Additional % Extremely Under Market Value

THE IMPORTANCE OF INTELLIGENT PRICING

As the graph above illustrates, more buyers purchase their properties at market value than above market value.

The percentage increases even further when the price drops below market value. Therefore, if you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are in-

creasing your chances for sale.

0

2

4

6

8

10

12

WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7

SELLING PRICE vs. TIMING

Activity while on Market

Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most ex-citement and interest from the real estate community and potential buyers when it is first listed; therefore, it has the highest chance of a sale when it is new on the market.

Project Cost Value added

Comments

Kitchen Low: $15,000 High: $20,000

80% to

110%

Cost includes new cabinets and countertops and re-wiring; structural changes, relocated plumbing, custom cabinetry and top of the line appliances.

Bathroom Low: $7,500 High: $10,000

80% to

115%

Cost includes new fixtures and fittings, new floors and walls; structural changes and re-locating plumbing. High end materials and fixtures raise the cost. Note: additional sec-ond bath can yield more than 100% resale value.

Room Addition Low: $30,000 High: $40,000

50% to

110%

Depends on type of room; a family room or new master suite (don’t forget to include cost of bath) will add much more value to a home than a private office or fourth bed-room.

Converting an attic, basement or garage to

living space

Low: $10,000 High: $15,000+

25% to

40%

Cost assumes no structural changes and no new plumbing; value added depends on the house (smaller house, more value) and type of space created (family room or bedroom, more value than a game room or exercise area).

Adding a Deck Low: $5,000 High: $10,000+

40% to

60%

The warmer the climate, the more value added; size of deck, complexity or design and added amenities (spa and trellis wood) influence cost.

Re-painting exterior Low: $1,200 High: $1,500+

40% to

60%

Assumes old exterior was worn and repaint-ing was done immediately prior to putting house on market: a new coat of paint proba-bly adds the “best profit” when selling and older home.

In-ground swimming pool

Low: $20,000 High: $+++++

20% to

40%

Cost assumes an average-size pool (16x32) in a rectangular shape; value added depends on desirability to future owner (banks usu-ally do not include pools on mortgage ap-praisals).

WHICH IMPROVEMENTS ADD VALUE TO YOUR HOME?

What follows are “best estimates” for the most typically consistent remodeling projects we have seen across the country…. Unless otherwise noted, the maximum time between remodeling and

re-sale must be five years; otherwise the “value-added” figures are void.

Source: Home Remodeling

EASY EXIT LISTING AGREEMENT It is understood by all parties hereto: SELLER _______________________ SELLING AGENT: The Burchfield Group that it is Rand Burchfield’s intention to work diligently to produce a satisfactory buyer for the property located at: ADDRESS__________________________________ __________________________________ If for any reason the SELLER(S) decide not to sell the above men-tioned property or if the SELLER(S) is/are not satisfied with the ser-vices rendered of the above mentioned Broker, the listing may be CANCELLED “UNCONDITIONALLY” by the SELLERS at any time. _______________________________ ________________ Rand Burchfield, Broker Date The Burchfield Group

The Burchfield Group

114-A North Topsail Drive Surf City, NC 28445

910-352-1414 Fax: 888-405-0635

randburchfield@gmail.com