rand fishkin startupday 2011 speech
DESCRIPTION
Learning from FailureTRANSCRIPT
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Learning from FailureRand Fishkin, CEO + Co-founder, SEOmoz
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I’ve Failed More Than Most
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3 Keys to Successful Failure
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Fail Early
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Fail Early
here
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Fail Early
not here
here
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Fail with Metrics
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Fail Survivably
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The Learning Process
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Easy Questions
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What Went Wrong?
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Which Stats are Off
and By How Much?
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What Will We Do Differently Next Time?
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Hard Questions
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Do We Have the
Wrong
Assumptions
About the
Market /
Customer /
Problem?
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Do We Have the Wrong People?
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What are the Odds We Screw Up
Again?
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Failing Sucks
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Failure Can
Kill Morale
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Failure Can Cost You Great People
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What Helps?
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Present Risks Upfront
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Explain Why
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Frame Endeavors
as Experiments
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Be Transparent w/ Data
Early and Often
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Terrible Advice
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Find Rand Online
http://randfishkin.com/blog
http://twitter.com/randfish
http://www.seomoz.org