randwick city council “turf wars” consultation report · the hashtag #turfwar was quickly...

Randwick City Council

“Turf Wars”

Consultation

Report

11 September 2014

Turf Wars consultation results 10 September 2014 2

Table of Contents

Background Page 3

Executive summary of results Page 4

Communications approach Page 6

Joint communications Page 6

Facebook outcomes Page 6

Twitter outcomes Page 8

Full report results Page 13


Background

Randwick City Council (RCC) area is proud to be home to two NRL Teams – South

Sydney Rabbitohs (Rabbitohs) and the Sydney Roosters (Roosters).

Randwick City Council flies street banners across the city to support the teams.

Traditionally Council has relied on the official NRL boundary to determine where to fly

each clubs flags.

The official NRL boundary is as follows:


Background cont…

Each year, some residents, Roosters members and local rugby league fans have asked

the Council to review the boundary, specifically for Coogee Beach and Anzac Parade,

concerned that the Roosters were under represented (both areas currently fly

Rabbitohs banners, as per the current official boundary).

This year, before installing the banners for the 2014 final season, Randwick Mayor Scott

Nash asked the people of Randwick City, and rugby league fans everywhere, where

they thought the banners should fly.

On 2 September 2014, Mayor Nash officially launched the community consultation

campaign - #TURFWAR.

Executive summary of the survey findings

Randwick City Council conducted an online survey between Tuesday 2 September and

Tuesday 9 September 2014. This survey was supported by an extensive

communication and social media strategy.

The survey attracted strong interest with 4,887 participants completing the survey

within the 7-day period.

This community consultation elicited a fast response from a large number of people

within a short space of time. Given the substantial response, it is clear that this issue

struck a passionate chord with many members of the community.

The results show that generally people voted for the banners of the team they support

to be flown in all locations surveyed (Coogee Beach, Clovelly Beach, Kensington and

Alison Park, Randwick).

Overall, 73% of the respondents were Rabbitohs supporters and this heavily influenced

the findings. The overall results show support to fly Rabbitohs banners in every

location.

The option of flying alternate Roosters and Rabbitohs banners did not receive support.

Arden Street, CoogeeCurrent NRL ruling: Rabbitohs

Council’s historic banner practice: Rabbitohs

Recommendation: Continue flying Rabbitohs banners

The survey results show substantial support to fly Rabbitohs banners. 98% of

Rabbitohs supporters voted for Rabbitohs banners. 8% of Roosters supporters voted

for Rabbitohs banners. 63% of residents from Coogee and South Coogee supported

flying Rabbitohs banners and 31% supported flying Roosters banners.


Anzac Pde/Todman Ave, KensingtonCurrent NRL ruling: Rabbitohs

Council’s historic banner practice: Rabbitohs

Recommendation: Continue flying Rabbitohs banners

The survey results show substantial support to fly Rabbitohs banners. 96% of

Rabbitohs supporters voted for Rabbitohs banners. 66% of Roosters supporters voted

for Roosters banners , 22% voted for Rabbitohs banners and 10% voted to fly alternate

banners.

Clovelly BeachCurrent NRL ruling: Roosters

Council’s historic banner practice: Roosters

Recommendation: Continue flying Roosters banners

58% of respondents voted for Rabbitohs banners and 37% voted for Roosters banners

to be flown. 96% of Roosters supporters voted for Roosters banners and 17% (602

respondents) of Rabbitohs supporters voted for Roosters banners. The 123 Clovelly

residents who responded were split on this issue. Clovelly Beach is widely regarded as

Roosters territory and given continued support from Roosters supporters it is

recommended to continue flying Roosters banners in this location.

Alison Park, RandwickCurrent NRL ruling: Roosters

Council’s historic banner practice: Roosters

Recommendation: Continue flying Roosters banners

88% of Roosters supporters voted for Roosters banners, and 8% of Rabbitohs

respondents voted for Roosters banners. Those who said they supported neither team

were split on the issue, as were the 330 Randwick residents. This location is north of

Alison Rd and therefore Roosters territory under NRL boundaries. Given continuing

support from Roosters supporters, it is recommended to continue flying Roosters

banners in this location as per NRL guidelines.


Communications approach

Randwick City Council worked with both clubs to develop the concept and release and

promote the “Turfwar” campaign to foster a local, friendly rivalry in the lead up to the

team clash (September 4) and encourage residents, club members and NRL

supporters everywhere to vote on where they think the banners should fly.

Our joint communications approach included:

The development of a website by RCC - www.yoursayrandwick.com.au/turf-

wars - to survey and manage all the votes;

Front page story in Southern Courier (2 September)

Promotion of the web address on all social media platforms of RCC, Roosters

and Rabbitohs using the hashtag #turfwar to monitor and follow the

conversation

Feature stories in e-newsletters of RCC, Roosters and Rabbitohs

Feature stories on the websites of RCC, Roosters and Rabbitohs

Coverage in the Daily Telegraph (4 September)

The #turfwar community consultation campaign was well received online and had a

broad reach thanks to social media.

Some of the communication results include:

Facebook

RCC Facebook post and reach


Souths Facebook post

Roosters Facebook post


Twitter

The hashtag #turfwar was quickly adopted on Twitter and was ‘trending’ in Sydney

within 12 hours of the release on the community consultation.

Twitter received the largest social media response, reaching a cumulative audience of

over 2.4 million people.

Randwick Council twitter post


Randwick Mayor Twitter post


Rosters Twitter post


Souths twitter post including ‘retweet’ from @Russellcrowe


Total reach of #turfwar in 8 days


Full report results

Randwick City Council conducted an online survey between Tuesday 2 September and

Tuesday 9 September 2014. This survey was supported by an extensive

communication and social media strategy.

The survey attracted strong interest with 4,887 participants completing the survey

within the 7-day period.

More than 3,500 of the participants were Rabbitohs supporters and 1,073 were

Roosters supporters.

73%

22%

1% 4%

1) Which team do you support?

Rabbitohs

Roosters

both

neither

1%

7%

8%

17%

3%

17%

47%

2) How long have you supported this team?

less than a year

1-5 years

6-10 years

11-20 years

I don't support eitherteam21-30 years

31 years or more


Almost half of the respondents said they had supported their team for 31 years or

more. This is likely to indicate that many of the supporters consider themselves “life-

long” supporters.

Of the respondents, 2,658 did not live in Randwick City and 2,203 did live in Randwick

City.

Where do you live? CountsCoogee 656

Maroubra 365

Randwick 330

Matraville 169

Kingsford 128

Clovelly 123

Kensington 118

South Coogee 81

Chifley 74

Malabar 72

Little Bay 58

La Perouse 23

Phillip Bay 9

2206

Of those who live in Randwick City, there is a good cross section of representation

across most Randwick City suburbs with most participants coming from Coogee,

Maroubra and Randwick.

45%

55%

4) Do you live in Randwick City?

yes

no

Turf

War

s con

sulta

tion

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r 201

4 15

W

e a

sked

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ents

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icate

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Council

sho

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on A

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t, C

oo

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Und

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d R

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both

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ote

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-2 t

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up

port

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ver

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rs a

nd

resid

ents

of S

outh

Coogee a

nd

Coogee v

ote

d 4

61-2

27 in favour

of

Rab

bitohs b

anners

.

1120

41

970

43

66 22

7

3561

3430

20

17 94

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ote

d

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genera

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ote

d R

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rs.

70%

of th

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ents

who s

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they liv

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d t

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what

banners

they t

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Council

should

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at

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velly

Beach. U

nd

er

curr

ent

NR

L b

ound

aries, th

is a

rea is

cla

ssifi

ed

as R

ooste

rs t

err

itory

. O

f th

e o

vera

ll re

sp

ond

ents

, 5

8%

vo

ted

fo

r R

ab

bito

hs b

anners

and

37%

vo

ted

fo

r R

oo

ste

rs b

anners

. W

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roken

dow

n t

o s

up

port

base,

the r

esults s

how

Rab

bitohs s

up

port

ers

genera

lly v

ote

d R

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nd

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rs s

up

po

rters

genera

lly v

ote

d R

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rs. A

larg

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num

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of R

ab

bitohs s

up

po

rter

resp

ond

ents

vote

d for

Rooste

rs b

anners

to b

e flo

wn a

t th

is location t

han a

t C

oogee B

each o

r K

ensin

gto

n.

Of

the 1

,000+

Rooste

rs r

esp

ond

ents

, th

e v

ast

majo

rity

belie

ve t

his

are

a t

o b

e R

ooste

rs.

Clo

velly

resid

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who r

esp

ond

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to t

he s

urv

ey w

ere

sp

lit o

n

the issue.

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r 201

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icate

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, R

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nd

er

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ent

NR

L b

ound

aries,

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lassifi

ed

as R

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rs t

err

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as it

is n

ort

h o

f A

lison R

oad

. O

f th

e o

vera

ll re

sp

ond

ents

, 67%

vote

d for

Rab

bitohs b

anners

and

27

% v

ote

d fo

r

Rooste

rs b

anners

. W

hen b

roken d

ow

n t

o s

up

port

base,

the r

esults s

how

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bito

hs s

up

po

rters

genera

lly v

ote

d R

ab

bitohs a

nd

Rooste

rs s

up

port

ers

genera

lly v

ote

d R

ooste

rs.

Rand

wic

k r

esid

ents

who r

esp

ond

ed

to t

he s

urv

ey w

ere

sp

lit o

n t

he issue

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randwick city council “turf wars” consultation report · the hashtag #turfwar was quickly...

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