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Portfolio Visual Sample of Works: Designed, Created, and Displayed by Randy Lucas

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Portfolio Visual Sample of Works: Designed, Created, and Displayed by

Randy Lucas  

 

Visual Merchandising & Display

I have extensive experience creating unique visual retail displays. The most significant challenge is working with different styles and eras of vintage pieces. The photo to the left displays some modern chrome arm chairs that work well with the original paintings by Joel Henriques, a local Portland artist. Below are some other samples of my experience in visual merchandising, working with different styles and periods by using color and accessories to tie them together.

About the Cover - Pair of DUX Arm Chairs in Red These chairs were in desperate need of restoration when we found them. I managed this project that required sourcing parts, contracting a caning expert and an upholsterer. The image is actually two photographs – one of each chair. The photos required cropping, color balance & digital fusing to create the final image.

 

Functional Retail Design Using Salvaged Materials

Wine Bottle Ceiling Chandelier Tasked to create a hanging chandelier using salvaged parts. The process included gluing, refinishing and staining the wine barrel lid, then cutting, sanding, and grinding the bottles to a smooth bevel edge. I wired them to a safe box on top and finished it with chains hanging from the ceiling. Perfect in both residential and commercial applications.

Retail Wall Cubes Using old pine boxes, I removed the backs to tie in the wall color, and then painted them white. Cubes are anchored onto the walls to prevent damage. Cubes can also be retrofitted to use on slat board walls.

Spotlight Ceiling Platform I chose two salvaged hollow core closet doors as the platform because they were extremely lightweight, making them easy to hang. I painted them gray to match the ceiling color, then added 6 modern spotlights. These spotlights plugged into a surge protector on top that ran directly to a ceiling plug.

 Salvaged & Repurposed Product Designs

Salvaged Hardwood Flooring to Coffee Table Taking planks of salvaged old hardwood flooring, I mounted it to a wood slab, then added a set of hairpin legs. To finish it, I painted the wood slab edge to match the black finish on the legs and then hand oil rubbed the top.

Coca Cola Lighted Vanity Wall Mirror

So many ideas came to mind when I came across this Coca Cola crate. Finally, I settled for this unique piece. I added a mirror and a solid back to attach the

wall mounting hardware. Then finished it off with an antique brass socket and twisted rayon wiring. It was sold to a pub in London.

 

Restoration & Project Management

Unfortunately, every piece sold didn’t arrive in the same condition as it went out. These are some samples of restoration projects that required more than what our staff could do and showcase my project management experience working with upholsterers, vendors, and customers to produce a custom piece. The armchair was originally black vinyl, but the seat was torn. I opted to bring some contrast to it by using white vinyl with the existing black arms. The red loveseat was purple fur. I had seen the red fabric a week earlier, and knew it was the right color and texture for this piece. The blue gondola sofa was yellow and brown plaid when we first purchased it. I chose the bolster fabric to contrast the large blue surface. I found these chrome table bases, used a router to cut and bevel the finished birdseye maple tops.

 

Photography, Editing, and Display Advertising

I am tasked weekly with photographing new products the business has acquired. I then edit each photo including cropping, adjusting color balance, and touching up imperfections. Finally, I write product copy and layout for online listings. I like to take photos that express unique perspectives of the piece. To the left is a wood owl sculpture made of Oregon Myrtlewood. I wanted to capture the vibrancy of the eyes against the smooth textured wood. BeIow, left is a metal table sculpture of a Lillypad showcasing the natural geometric shape. Below right is a unique Zebrawood jewelry box. It has slide out lids that reveal other hidden compartments.

These are some sample advertisements I created for Shag including a holiday display ad for the Mercury newspaper. I wanted

to capture the element of surprise when opening a Christmas gift while featuring an available product line.

To the right is an colorful panel advertisement used for an annual

calendar inspired by early 20th Century artist, Piet Mondrain.

 

 

Contact Randy Lucas ph: 503.984.9019 email: [email protected] all images & designs © Randy Lucas, 2014