A ORGANIZATION STUDY AT DYNAMATIC TECHNOLOGIES LIMITED BANGALORE

Submitted In Partial Fulfilment of Requirement for the Award of Degree OF

“MASTER OF BUSINESS ADMINISTRATION”

BANGLALORE UNIVERSITY

Presentation By:

Mr. RANGAPPA .P.H

Register No: 13ATCMA042

INTERNAL GUIDANCE EXTERNAL GUIDANCEAsst. Prof. WASEEHA FIRDOSE Mr. DHARSHAN

B.E, MBA, M Phil (PHD) (Deputy Manager HR & Admin)

Introduction

Indian industries such as hydraulics aerospace, automotive has been making rapid stride towards achievement of world-class quality system by imbibing ISO 9000/QS 900-quality system.

There components manufacture also produce highly engineered precision products in diverse business segments namely hydraulics aerospace, automotive and defiance. International national standards are also kept in mind while producing these products. Dynamatic technologies limited (DTL) was incorporated on 8th march 1973 and promoted by Mr. J.K.Malhotra. DTL was established with technical collaboration from Dowty Hydraulics unit Limited, UK it was the known as Dynamatic Hydraulics Limited.

Cont.…

• Dynamatic Technologies Limited produces highly engineered products for the following sectors:

• Automotive

• Aerospace

• Agriculture equipment

• Construction equipment

Vision

• Company’s vision is:

• Develop products and technologies in line with national priorities.

• Achieve global competence.

• To operate at the international level, to think global and to be the world’s largest producer of hydraulic gear pumps.

• Transform the organization into a knowledge based organization.

Mission

• The Company’s mission statement states that:• It has been company’s endeavor to keep abreast of the changes, both technological and

societal, while chalking out the growth chart. Be it the ISO 9001 certification for environmental standards, they believe that their role in society is that of a responsible and accountable organization that is actively contributing to the society.

• Company’s value system too reflects the commitment to quality and innovation in a societal context.

• Company believes in:• Integrity• Being a quality driven organization• Being a knowledge based organization• Raising the standard of living of all employees• Being non parochial meritocracy• HR Policy is an offshoot of this philosophy;• It aims to• Work towards a knowledge based organization, which believes in equal opportunities.• Transcend all barriers of dogmatism.• Align personal goals with the goals of the company, community, country and the world.• Improve the standard of living of all of DTL’s employees.

OBJECTIVE OF THE STUDY

• To study the organizational structure.

• To study and understand the interrelationship among different departments.

• Getting practical exposure of the functional area.

• To find out the roles and responsibilities of each personnel in the organization.

• To look out for organization problem .

ORGANISATION CHART

CEO

HEAD OF

DEPARTMENT

CHAIRMAN AND MD

BOARD OF DIRECTORS

LEGAL

DEPARTMENT

MANAGER

ADMINISTRATION

MANAGER

FINANCE

DEPARTMENT

MANAGER

MARKETING

DEPARTMENT

MANAGER

SUPERVISORS

OPERATOR

SUPERVISORS

OPERATOR

SUPERVISORS

OPERATOR

SUPERVISORS

PRODUCTION

DEPARTMENT

MANAGER

OPERATOR

SUPERVISORS

OPERATOR

HELPERS

FUNCTIONAL DEPARTMENTS

1. FINANCE DEPARTMENT.

2. MARKETING DEPARTMENT.

3. HUMAN RESOURCE DEVELOPMENT DEPARTMENT.

4. PRODUCTION DEPARTMENT.

5. HEALTH & SAFETY DEPARTMENT.

6. MAINTENANCE DEPARTMENT.

7. MATERIAL MANAGEMENT DEPARTMENT.

8. SECURITY AND VIGILANCE DEPARTMENT.

STRENGTHS

• The company is Asia’s largest producer of hydraulic gear pumps and one of the top five worldwide.

• Company is now supplying hydraulic gear pumps to all 14 –tractor manufacturers in India.

• Excellent engineering laboratory.

• Single source supplier.

• DTL’s esteemed clients include global giants like john Deere, new Holland, Indian army, caterpillar, JCB and airbus etc..

WEAKNESS

• Currently as high as 29 % of DTS total raw material requirement is imported, increasing dependence on imports for raw material is dangerous especially when the rupee is weak.

• Power intensive, deportment on power and any miscarriage here results in under utilization of capacity.

• Needs updating with the times in terms of plant and machinery.

• No funds raised on a short term basis are used for investment only which have been form long terms is used for investment purpose.

OPPORTUNITIES & THREATS

• OPPORTUNITIES1) The outsourcing boom in auto component industry offers great opportuini8es for growth2) Company presently operates predominately in the highway vehicle segment.3) Company can develop numerous variants of pumps used in the industrial sector.4) Company can put in serious efforts to R & D.

• THREATS

1) Auto manufacturers replace metals with plastic.2) The company face huge competition this leads to decreasing trend in performance.3) New players engaged with new innovations and updating materials are bought to market.

FINDINGS

• The project is related to the study on accounting system and accounting policy keeping the following objective are finding arrived after analysis and interpretation.

• From research it is found that in the company accessories are maintained properly.• The marketing department has its different strategies like pricing, promotion, and place,• The company transactions are recorded in computer only by using of oracles software packages. That CCMS & IIMS.• Company follows abridged financial schedules.• The net profit of the company increase compare to previous year.• The company has its structural way of business.• The company has maintained customer feedback mechanism.• And also maintained complaint handling mechanism.• The company has its own marketing information system. (MIS)• And an agent and dealer management as well as strategies for customer relationship management (CRM)

SUGGESTION

• According policies followed by the company are consistent form period to period to facilitate comparison except that revenue recognition for other income they are specified and disclosed in the financial statement.

• The company should use latest technology in manufacturing.

• The company should introduce new marketing strategies of build the customer base and of strengths its sales.

• First of all, the company is suggested to take up new environmental and effective projects of fulfilling the power requirements of the state.

• Some of the accounting standards are mandatory in the organization without giving the preference to the time. It is suggested to the Board and the institute to give organization breathing time.

• The company should consider the geographical importance and interests of the people while constructing a power plant.

Conclusion

“Employees are the back bone of any company, especially in theindustry and their performance depends on the environment in whichthey work.” This statement is upheld by the results of the study. Thestudy has thrown light on the attitude of employees. There was a mixedresponse on various aspects. They are extremely happy with the targetsset for them and quality of the products and services. There is goodrelation between superiors and subordinates and among differentdepartments. At the same time, there are areas in which the employeesare bit unhappy. They were not happy about the remuneration theyreceived. They also felt that the company has to provide them withbetter training. However, the employees are happy with their overallexperience at Dinamatic technology pvt. ltd, Bangalore.