Ranu Bhatnagar Ranu Bhatnagar

October 01,2012October 01,2012

AgendaAgenda APC India- An IntroductionAPC India- An Introduction

Market Focus : Market Focus : - APC India- Perspective- APC India- Perspective

APC India : Biz Growth Strategy for PrincipalAPC India : Biz Growth Strategy for Principal

Advantages of -APC- PartnershipAdvantages of -APC- Partnership

Hi Rel Market OverviewHi Rel Market Overview

APC TECHNOLOGIES APC TECHNOLOGIES

APC started functioning from May 2005APC started functioning from May 2005 Located in the Capital city of IndiaLocated in the Capital city of India Market the RF Semiconductors Market the RF Semiconductors

componentscomponents Services to Defence, Aerospace,Broadcast, Services to Defence, Aerospace,Broadcast,

Industrial and wireless segment marketIndustrial and wireless segment market

Strength of APCStrength of APC

Strong relationship with customerStrong relationship with customer Experience in RF&Microwave Market Experience in RF&Microwave Market

more than 15 yrs more than 15 yrs

APC action plansAPC action plans

Strengthen the team of APCStrengthen the team of APC Appoint FAE in Bangalore by 2013Appoint FAE in Bangalore by 2013 Achieve the target of USD 20.0 Achieve the target of USD 20.0

Million by 2013Million by 2013

TEAM TEAM

Ranu BhatnagarCEO

All Segment

Delhi Office:-Mr.Sachin Sharma

Sales Manager(RFPD)Ms.Stuti Agnihotri

Sales Manager(EDG)Mr.Ritesh KumarSales&Logistics

Bangalore Office:-Mr.H.B.Prasad

Sales Manager(EDG)

Mumbai Office:-Mr.R.B.Patel

(Customer Support)Mr.Shailesh MehtaChannel Partner(RFPD & EDG)

Market EnvironmentMarket Environment Focus on local design and development . Among the top 6 Focus on local design and development . Among the top 6

countries who have know how for Space, Avionics, Radars, countries who have know how for Space, Avionics, Radars,

Electronic Warfare. Electronic Warfare.

Warming up of Indo French strategic relations due to Nuclear pact. Warming up of Indo French strategic relations due to Nuclear pact.

Will impact hugely on Military ties in coming years. Will impact hugely on Military ties in coming years.

Space Programs – Strong Demand in Market - Huge Opportunity Space Programs – Strong Demand in Market - Huge Opportunity

due commercial satellite launches (In house and overseas)due commercial satellite launches (In house and overseas)

Avionics & Military Establishments – Demand for flight computers, Avionics & Military Establishments – Demand for flight computers,

Flight control systems,Radar systems. Flight control systems,Radar systems.

Only few companies on entity List of US commerce – Only few companies on entity List of US commerce –

VSSC(Trivandrum), BDL ( Hyderabad), DRDL( Hyderabad ), BARC VSSC(Trivandrum), BDL ( Hyderabad), DRDL( Hyderabad ), BARC

(Trombay),SSPL,VECC .(Trombay),SSPL,VECC .

ISRO / SAC - AhmedabadISRO / SAC - Ahmedabad

Key Influencers• Dr.S.C.Bera• Mr. RJ Doshi

Key Programs

• GSAT Series ( Geo-Synch. Satellite ) • IRNSS ( Indian Regional Navigation Satellite Systems )• IRS – Indian Remote Sensing• INSAT 5 Series

Activities• Conducts space applications research and development in satellite communication and remote sensing. • Design and build communication, remote sensing and meteorological satellite payloads and satellite communication earth station equipment. • Currently engaged in development of INSAT communication and meteorological payloads and camera for IRS satellites

TAM/SAM

(www.isro.org)

Current Projects

• Radar Control • Data Acquisition / Demod• Advanced Comm. Satellite ( GSAT4 )• Meteorological Payload System

Key Advocates

Mr. R.K.Arora-Group Head MSTG,Scientist G

TAMTAM

USD MUSD MSAMSAM

USD MUSD M

6060 4040

TAM- Inclusive of sub assembly, ASIC, and all electronic componentsSAM – Only electronics component buy ,serviceable by semiconductor manufacturers

BEL - GhaziabadBEL - Ghaziabad

Key Influencers

• Mr.Vipin Pasricha• Mr Dinesh Kumar

Current Projects

• TR Module • BFSR• WLR & BLR

Key Programs

Phase Array AntennaBFSR – Battle Field Surveillance RadarWeapon Locating RadarBattery Locating RadarIFF & ATCWeather Radar

Activities•BEL is established by the Government of India under the Ministry of Defence in 1954 to meet the specialized Electronic needs of the Indian Defence services.•Design & produce various Radar to meet military needs,Air Traffic Control,Airforce•Currently engaged in development of High Power TR Modules

Defence - Land Based Radars- Military Communications- Naval Systems - Electronic Warfares

Non Defence - Wireless&Telecommunications

(www.bel-india.com)

TAM/SAM

TAMTAM

USD MUSD MSAMSAM

USD MUSD M

20002000 600600

KEY ADVOCATEMr.M.K.Jain-Sr.DGMMr.Joydeep Majumdar-DGM-Radar

Shyam Telecom LtdShyam Telecom Ltd

Key Influencers

•Mr.Manoj Misra• Mr.Tanmoy Roy

Current Projects

• iDEN/Tetra Radio • BTS (GSM & CDMA)• Repeaters(GSM,CDMA &UMTS)

Key Programs

•BTS•Tetra Radio•Repeaters•BTS WiMax-LTE

Activities• Shyam Antenna Electronics is setup in 1976 to design, development, manufacturing, and installation of RF equipments in the South-Asian region•Design and build communication,cellphone Repeaters(GSM,CDMA,UMTS),wireless coverage solutions,Base Station•Design and build RF accessories combiners,Splitters,couplers,filters,antennas

(www.shyamtelecom.com)

TAM/SAM

TAMTAM

USD MUSD MSAMSAM

USD MUSD M

3030 1515

KEY ADVOCATE•Mr.Rajeev Mehrotra-CEO

ITI LtdITI Ltd

Key Influencers

Mr.Salahuddin

Current Projects

• BTS(GSM)• E10B Switching Exchanges

Key Programs

BTS(GSM)WiMax Terminal

Activities•ITI is established in 1948. ITI Limited is India’s pioneering venture in the field of telecommunications. This is one of largest public sector of India contributed to 50% of the present national telecom network.•Produce BTS- GSM (Global System for Mobile) under ALCATEL technology•Corded Telephone exchanges•VoIP (Voice over Internet Protocol)

(www.itiltd-india.com)

TAM/SAM

TAMTAM

USD MUSD MSAMSAM

USD MUSD M

200200 120120

KEY ADVOCATE•Mr.P.K.Malhotra-Chief Works Manager(Mobile Products)

BEL-PanchkulaBEL-Panchkula

Key Influencers

•Mr.Himender Gupta

Current Projects

• STAR-V• CNR•UHF-VHF Comm System

Key Programs

•Manpack Radio•Jammers•SDR

Activities•BEL is established in 1954 to meet the specialized Electronic needs of the Indian Defence services.

Defence - Jammers- Point to Point communication system- Point to Point communication system

(www.bel-india.com)

TAM/SAM

TAMTAM

USD MUSD MSAMSAM

USD MUSD M

9595 4040

KEY ADVOCATE•Mrs.Deepa Bajpai

Defence /Space Customer BaseDefence /Space Customer Base DRDO LabsDRDO Labs SPACE Labs SPACE Labs

• ADE ADE – Bangalore – Bangalore ISRO - BangaloreISRO - Bangalore• BEL - BangaloreBEL - Bangalore ISRAD - Bangalore ISRAD - Bangalore • RCI RCI – Hyderabad – Hyderabad LEOS - BangaloreLEOS - Bangalore• DARE DARE – Bangalore – Bangalore SAC - AhmedabadSAC - Ahmedabad• LRDE LRDE – Bangalore – Bangalore NRSA - HyderabadNRSA - Hyderabad• DEAL DEAL – Dehradun – Dehradun • DLRL DLRL – Hyderabad – Hyderabad • CRLCRL – Bangalore,Ghaziabad,Panchkula,Kotdwar – Bangalore,Ghaziabad,Panchkula,Kotdwar • ECIL ECIL – Hyderabad – Hyderabad • TIFR TIFR – Mumbai – Mumbai • IRDE IRDE – Dehradun – Dehradun • NARLNARL - Trupati- Trupati

Design Houses for DRDO labs ( Biz. Upto Pilot Production )Design Houses for DRDO labs ( Biz. Upto Pilot Production ) • Meltronics Meltronics - Bangalore - Bangalore • VEM TechnologiesVEM Technologies - Hyderabad - Hyderabad • Astra Microwave Astra Microwave - Hyderabad - Hyderabad • Data Patterns(Indus) - Chennai Data Patterns(Indus) - Chennai • Signum Systems Signum Systems - Hyderabad - Hyderabad • Wavelet Wavelet - Pune - Pune • L&T Infotech (Spectrum Infotech ) - BangaloreL&T Infotech (Spectrum Infotech ) - Bangalore • Embedded & Wireless Sys. - Hyderabad Embedded & Wireless Sys. - Hyderabad • MEL-BangaloreMEL-Bangalore• AnanthAnanth - Hyderabad - Hyderabad• ICOMMICOMM -Hyderabad -Hyderabad

Defence – End Products Defence – End Products

BFSR WLR

Revathy/Rohini

Radar

SDR, Jammers

Telemetry

LCA

Satellites/Remote Sensing

Man-pack Radio( HF/UHF)

IFF,ATC Radars

1. Dedicated team

2. Periodic APC Day in key defense/space accounts

3. Org Structure and key contacts

4. Account Management Strategy thro Customer Relationship

Value Addition from APC –Defense/SpaceValue Addition from APC –Defense/Space

AREA OF GROWTH

Radar(L,S,C &X-BAND), Phase Array Radar, Marine Radar,IFF,ATC,MODE(S)

PayLoad Satellite, LINAC,Weather Radar, Space Grade components,Troposcaterred Communication, Satellite Radio,

EW,IED Jammers,Intelligent networks and Broadband systems- Wi-Fi , Wi -Max, Hybrid Networks, DTH Broadcasting withInternet. Broadband services for rural and busy urban areas Manpack Radio,SDR, Jammers, Police Radio, Point to Point &

Point to multi point communication systemAutomotive Industry,GPRS,Tactical RadioBTS & Repeaters(GSM,CDMA,WiMax,iDEN)Broadcast(Digital TV & FM)RFID,CATV, Set Top Box,Tablet PC

Product Selector GuideProduct Selector Guide

Roadmap of mil/space ProductsRoadmap of mil/space Products

Free sample support based on Biz caseFree sample support based on Biz case

Allocation of customersAllocation of customers

Joint visits to make on-site Technical presentation in LabsJoint visits to make on-site Technical presentation in Labs

Support > 15% GP for all Demand Creation socketsSupport > 15% GP for all Demand Creation sockets

Support from Principal

Key PrincipalKey Principal

Cernex-USACree;Inc-USAInnovative Power Products-USAPMT-USA S2D-USAAerocomm-ThailandRFHIC-KoreaRN2-KoreaWork Microwave-GermanyIBF-GermanyTaitien Electronics-TaiwanToken-TaiwanRadiometrix-UKWeiking-ChinaBuying components from various distributors.

THANK YOU THANK YOU