VIRAL SENTIMENT

We have all at some point been on our own and acted silly in one way or another. The feeling when you can do anything you want without no one their to judge you is a good one. This viral connects to this feeling and in turn gives the viral a genuine sentiment that unites the audience. on a personal level.

This viral hits a range of primal human emotions to name a few sexual, humour, shock and awe. which are all key to an idea becoming a viral.

EMOTIVE

SCENARIO

The viral starts with a lady wakeing up and going downstairs without any clothes on. She puts the radio on and dances to the music. As she moves around the house making breakfast her more personal parts of the body are covered by objects which are selected because of their humourouse connection to a sexual nature.

We live in such a throw away culture. With products ,particularly in fashion, having shorter and shorter shelf lifes. It is no wonder that we take clothes for granted and barely think about how they are made and where they come from. So it would seem a very hard challenge to make an audience not just acknowledge a viral that concerns clothes but to become advocates of the viral and brand ideologies too. In fact we could use this to our advantage.

Essentially the more we take something for granted, the more we notice it when its gone. This became the main concept for my viral.

ALTERNATIVE SCENARIOS

This is a viral that relies on how well its deliverd and needs clever scenarios to be applied for it to become more than just another video. Thier is a huge range of scenerios that could be applied to this idea. For instance: a surfer/swimmer coming out of sea not realising their boxers have come of in the sea and as he strolls along the beach difffernet objects appear in front of his personal parts ( beach ball, unbrella, ice-cream).

100 % ECO-FASHION OR RAPANUI