rapid fire link building tips with your content
DESCRIPTION
Presentation from Mozcon on July 8th, 2013. How to build links that sustain and hold value, Follow me on Twitter: http://twitter.com/rosshudgensTRANSCRIPT
![Page 1: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/1.jpg)
#MozCon
Ross Hudgens, Siege Media
Rapid Fire Link Building Tips for Your Content
![Page 2: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/2.jpg)
Link Building
On-Page
Basics
In 2008, SEO Was
This
![Page 3: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/3.jpg)
LINK BUILDIN
GUX
CONTENT STRATEGY
MOBILE
SITE SPEED
VIDEOON-PAGE
SEO
CONTENT MARKETING
In 2013, SEO is This
![Page 4: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/4.jpg)
LINK BUILDING
UX
CONTENT STRATEGY
MOBILE
SITE SPEED
VIDEOON-PAGE
SEO
CONTENT MARKETING
Hey, It’s Link Building!
![Page 5: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/5.jpg)
This Number Is Not Going to Zero
LINK BUILDING VS CONTENT MARKETING IN 2013
![Page 6: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/6.jpg)
LINK BUILDING BRIDGES THE GAP
BETWEEN CONTENT AND WEBMASTER.
![Page 7: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/7.jpg)
CONTENT STRATEGISTS
LINK BUILDERS
CONTENT MARKETERS
![Page 8: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/8.jpg)
LET’S BRIDGE THE GAP.
![Page 9: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/9.jpg)
ACT ONE:TOOLS
![Page 10: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/10.jpg)
EASILY FIND CONTACT FORMATS WITH EMAIL-FORMAT.COM
@ROSSHUDGENS
![Page 11: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/11.jpg)
SAVE TIME REMEMBERING OUTREACHACCOUNT PWs WITH 1PASSWORD
![Page 12: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/12.jpg)
LOCATE OLD CONTENT WITH OUTDATED CONTENT FINDER
http://www.greenlaneseo.com/outdated-content-finder/
![Page 13: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/13.jpg)
TRACK OPENS FOR BETTER FOLLOW-UPS WITH BANANATAG
@ROSSHUDGENS
![Page 15: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/15.jpg)
SPEED UP BOOMERANG FOR GMAIL
Tired of Clicking This Every Time?
How About Adjusting This?
![Page 16: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/16.jpg)
MEET THE AUTO BOOMERANG EXTENSION
Automatically Enable Following
Up
http://siegemedia.com/meet-auto-boomerang
Insta-Select Optimal Boomerang Time
![Page 17: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/17.jpg)
ACT TWO:IMPROVE VISIBILITY
![Page 18: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/18.jpg)
Send StumbleUpon Traffic to Your
Content On Sites With “Popular” Sections To Get More Visibility
CREDIT: @JUSTINRBRIGGS
![Page 19: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/19.jpg)
@ROSSHUDGENS
Get Your Team To Like Non-Owned
Facebook Posts To Improve EdgeRank
![Page 20: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/20.jpg)
E-Mail Influencers In New Vertical With
Ask
AND/OR
TARGET NEWSLETTERS FOR TRAFFIC
Search “Newsletter” Within Own
Twitter Network
![Page 21: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/21.jpg)
Sharing An Article You Found Yourself? Use Topsy and Give
Credit to Influencers
![Page 22: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/22.jpg)
Engage With The People You Influence
Personally On A Corporate Account To Get A Second Social
Hook
![Page 23: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/23.jpg)
I Should Contact This Guy!
WRITE GREAT ARTICLES, ADD LINKS FROM INFLUENCERS AFTER THE FACT, THEN REACH OUT
![Page 24: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/24.jpg)
ACT THREE:BUILD LINKS
![Page 25: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/25.jpg)
LINK DROP CLIENT IMAGES IN GUEST POSTSON SITES THAT ARE NON-RELATED
@ROSSHUDGENS
![Page 26: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/26.jpg)
@ROSSHUDGENS
‘“GUEST POST” KW’ IN FRESH WEB EXPLORER
![Page 27: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/27.jpg)
1. Filter Blogs with Link Pages using Screaming
Frog
NURTURING FOR BLOGS WITH LINK PAGES
![Page 28: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/28.jpg)
2. Add Three *Good*
Comments Over Two Months and
Track
NURTURING FOR BLOGS WITH LINK PAGES
![Page 29: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/29.jpg)
3. Reach Out, Get A Link, & Get (Real) Comments Like
This:
They’re Also Long
Time Readers of My Blog.
![Page 30: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/30.jpg)
The link to our business card guide is here: http://www.bcards.com/guide
OVER
The link to our guide is here:http://www.bcards.com/guide
“NUDGE” WEBMASTERS INTO PREFERREDANCHOR TEXT IN OUTREACH EMAILS
![Page 31: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/31.jpg)
SORT PROSPECT LINKS BY EXTERNAL OUTLINKSTO IMPROVE SUCCESS PROBABILITY
@ROSSHUDGENS
![Page 32: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/32.jpg)
FILTER OUT SITES WITH ZERO OUTLINKSTO IMPROVE SIGNAL:NOISE RATIO
@ROSSHUDGENS
![Page 33: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/33.jpg)
http://www.google.com/insights/consumersurveys/home
1. GATHER INTERESTING DATA WITH GOOGLE CONSUMER SURVEYS
![Page 34: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/34.jpg)
SIMPLICITY
UNEXPECTEDNESS
CONCRETENESS
CREDIBILITY
EMOTIONS
STORIES
2. USE THAT DATA TO CREATE LINKBAIT PIECESUSING S.U.C.C.E.S. FRAMEWORK
![Page 35: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/35.jpg)
CREATE EMBEDDABLE SLIDESHOWSWITH HUGE MARKETS AS
TARGETS
![Page 36: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/36.jpg)
CREATE EMBEDDABLE SLIDESHOWSWITH LOCAL NEWS SITES
DESPERATE FOR CONTENT AS
TARGETS
![Page 37: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/37.jpg)
http://www.google.com/blogsearch
FIND THE ROUNDUP POSTS
@ROSSHUDGENS
![Page 38: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/38.jpg)
Easy Way to Improve
Signal:Noise Ratio!
CREATE GMAIL FILTERS FOR HARO
![Page 39: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/39.jpg)
@ROSSHUDGENS
1. CREATE REMARKABLE SHORT-FORM TEXT THAT GETS STOLEN
125k Results for C.M.I.’s Definition of Content Marketing
![Page 40: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/40.jpg)
READ MORE: http://siegemedia.com/short-form-text
2. MONITOR THAT TEXT USING FRESH WEB EXPLORER & CONTACT FOR LINKS
![Page 41: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/41.jpg)
RE-ENGAGE THE AUTHORITATIVE DOMAINSYOU’VE LOST LINKS FROM USING AHREFS
@ROSSHUDGENS
![Page 42: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/42.jpg)
@ROSSHUDGENS
RUN A 404 TEST ON YOUR AGED LINK PROSPECTLIST TO FIND BROKEN RESOURCES
![Page 43: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/43.jpg)
Build Links WITH Your Content to
Win.
![Page 44: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/44.jpg)
Build Links WITHOUT Your Content to Get
Penalized.
![Page 45: Rapid Fire Link Building Tips With Your Content](https://reader033.vdocument.in/reader033/viewer/2022061300/54c626c64a795936588b45e9/html5/thumbnails/45.jpg)
Ross Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.com
Email: [email protected]
Any questions?