rapid prototyping & usertesting product...testing design changes. better: “3 on thursdays”,...
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Rapid Prototyping & UserTesting
Marieke McCloskey, Director of Research
May 28, 2015
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Meal Planning and Grocery List Android App
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Food Planner Android App
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theoatmeal.com
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theoatmeal.com
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get inside your users’ heads
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Vide
o: h
ttp:
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Let me in! I want to do UX Research!
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I’m a UX superhero! There are so many great
questions I can answer!
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Idea generation & validation
● What are people using now? How are they using it?● What else are they using?● What works and doesn’t about our current system?● What do they need?● Does my idea meet that need?● Are we on the right track?
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Clim
ate
psyc
holo
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gris
t.org
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Lean UX
Think
CHeckMake
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● Show your prototype to your target users● Ask them to perform an activity ● Ask them to describe what they think would happen on
non-interactive elements
How to validate your ideas quickly
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● Basic flow and key features● Breadth of offering● Menu items and link labels
What to test
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But you can do so many other types of studies!
Current
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Idea A
“I don’t know if I’d use the word configure...It doesn’t sound consumer friendly.”
“That’s really helpful, especially for people new to UserTesting”
What about prototypes and multi-channel?
“This is a little broad. I’d want to be able to learn more. ”
Video: http://bit.ly/1BuUCW0
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Idea B
Misunderstood to be demographics
“It’s kind of all jumbled on one page, but it’s probably faster.”
“Seems like I could choose more than 1.”
“That’s really simple and the to the point. There’s really no better way of explaining that.”
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“That would be really good.”“Not sure what this is”
Idea A V2
“I’d love to see what step I’m in. I have no idea how many steps it’s going to be.”
Video: http://bit.ly/1J9bs4I
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“Do we really want people doing tests while they’re driving or on their bike. That seems a little dangerous?”
Idea B v2
“At home for sure, but will people be willing to take tests at work? I really don’t know.”
“Can you explain this? Is there extra cost involved? I would want to know if I’m going to be paying more.”
Video: http://bit.ly/1GK9xls
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● People won’t provide feedback● We need the final visual design● It must be interactive
Common misconceptions
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Use whatever you can make changes in quickly
Benefit of sketching: ● Collaborative ● Elicits feedback
Doesn’t have to be a sketch
Great Resource: Design Better And Faster With Rapid Prototyping - Smashing Magazine
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Good: Testing 1x during project, ad hoc changes
testing design changes
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Better: “3 on Thursdays”, frequent changes
testing design changes
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Best: Rapid prototyping & testing days
testing design changes
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How UserTesting Works
Diverse PanelScreen + Video Recording Cloud-based Console
1 hour laterMany at once
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Unmoderated remote rapid design & testing
testing design changes
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Full blog post: ww
w.usertesting.com
/blog/2014/12/04/launch-mvp
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Challenge: Spend a day rapid prototyping● 10am: Sketch● 11am: Create a UserTesing account, set up study, and use
code “LeanProdMeetup” for 3 free credits● 11.30am: Run study with 2 participants during lunch● 1pm: Watch videos, discuss, make changes● 2pm: Run study with 1 participant ● 3.30pm: Watch videos, discuss, and make changes