RAPID RACQUETSSENIOR PROJECT“MY VISION”PLAY WITH FIRE!

Senior Project By: Nathan RapakaMr.Hall/Ms.Leacy

BRAND SHEET

PLAY WITH FIRE!!!

WHAT IS MARKETING?• The process of planning and executing the conception, pricing,

promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

BENEFITS OF MARKETING• Describe your product or service to potential buyers using a variety

of techniques.• Establish your brand and any philosophy or values associated with

it.• Explain what needs are being met with your product• Describe how your product/service is different than others on the

market and who the ideal audience is for your products.• Advertise your products/services to different and various

audiences.• Test product concepts.• Develop pricing strategies for individual buyers or market

segments

EXECUTIVE SUMMARY

 I will be creating a Tennis Racquet

Business which has unique designs on our racquets that kids will be attracted to and play tennis with them to encourage them

to play the sport.

SWOT ANALYSIS

Strengths

• Offer unique designs unlike any other racquets which will attract kids

Weaknesses

• The business hasn’t started yet

Opportunities

• We can get kids to play more tennis

• Have a new generation of rising stars

Threats

• Other Racquet brands (Wilson, Babalot, Prince, Head)

OBJECTIVES

  Bring kids to be attracted to these designed Racquets and play more tennis

Bring up a generation of strong players.  

MARKETING STRATEGIES

PRODUCTS PROMOTIONSPRICE

• Junior Racquets $50

• Pro Racquets $150

PLACE

Tennis Racquets

TV ads, magazines, flyers and

Tennis Clinics

Warehouse, sporting good

stores

DEMOGRAPHICS GENDER – MALE & FEMALEAGE GROUP – 5 TO 18 YRS

CLASS : MIDDLE CLASS PEOPLE

MARKETING MODEL• Define your company’s strategy and how your products or services

support the strategy.• Develop programs that support the strategy.

• Generate awareness for the programs that support your products and services.

SURVEY QUESTIONS

SURVEY QUESTIONS#1• What type of color racquet would you prefer?

17%

25%50%

8%

Survey

RedBlueBlackYellow

SURVEY QUESTIONS#2• What design do you want on your racquet?

Lions20%

Snakes30%Bulls

10%

Bears30%

Batman10%

Survey

LionsSnakesBullsBearsBatman

SURVEY QUESTION#3• Do you want the racquet for play or just showcase?

Play80%

Showcase20%

Survey

PlayShowcase

SURVEY QUESTION#4• Would you prefer online or in stores?

30%

70%

Survey

OnlineStores

SURVEY QUESTION#5• What time of the year do you usually shop?

10%

30%

10%

50%

Survey

FallWinterSpringSummer

SURVEY QUESTION#6• Would you like any other products besides racquets?(Clothing apparel)

90%

10%

Survey

YesNo

SURVEY QUESTION#7• Are our prices reasonable?

60%

40%

Survey

YesNo

SURVEY QUESTION#8• How many of you want one on one service?

40%

60%

Survey

One on OneMany

SURVEY QUESTION#9• Would you like a well-known tennis player being sponsored by us or a

good player who isn’t well known?

90%

10%

Sales

Well KnownNot Well Known

SURVEY QUESTION#10• Should we have our own brand of tennis balls?

70%

30%

Sales

YesNo

IMPLEMENTATION• In my company Rapid Racquets we use a lot of advertising to get our

products out there. A lot of people think it takes a few days to advertise and set up a commercial. But in reality it takes many months. We have to get actors, then give them a script to memorize and that takes a long time to do. Our commercials usually take up to 2-5 months to come out.

EVALUATION AND CONTROL

• In companies it is normal for sales to go down at a point through the years of selling your product. Sometimes you grow other times you stay the same or decrease. So when sales go down in my company we usually try to lower our prices so people might buy them since it is a bit more affordable than the original price. And on our commercials we add more discounts and offers.

PROMOTIONAL PIECE

RESEARCH• Go into Microsoft Word and start a word document• Use bullet points or numbers. Often, color advertisements highlight the attractiveness of an image

over content. While this is great for branding, it’s not so great for actually explaining your product or service. Succinct bullet points also catch the viewer’s eye, while still offering small bits of information that they will hold on to.

• Give detailed information. While your bullet points should be concise, any information you give on your advertisement should still be detailed. For example, when you mention a sale, give the exact amount of a discount customers will receive.

• Play with the font and formatting. Bold your headlines or keywords, change font sizes or capitalize for emphasis, and much more. When readers see “CLEARANCE!” in big bold letters, their eyes will be immediately drawn to the advertisement in hopes of learning about a new money-saving opportunity.

• Add pictures. Just because they’re not in color doesn’t mean they can’t help. Add a picture of your product or anything else that fits in with your advertisement as a way to bring more attention to it.

• Add white space. Keeping a lot of blank space in an ad actually attracts quite a bit of attention, as there isn’t a whole lot of blank space to be found throughout the rest of a newspaper or magazine.

APPENDIX• http://

www.ehow.com/how_8076325_correctly-newspaper-ads-black-white.html

• http://smallbusiness.chron.com/write-good-ad-newspaper-17242.html

• http://www.classifiedadplacement.com/advertising_tips.php

PLAY WITH FIRE!!!