The  right  )me  to  engage  donors  to  reduce  a2ri)on  

Sco%  Gray  Managing  Director    

Rapidata  Services  plc  

Like  to  receive  but  do  we  s<ll  send?  

Like  to  receive…but  do  we  s<ll  send  ?  

‘Although  we’re  all  increasingly  using  digital  methods  of  communica7on,  our  research  shows  that  the  tradi7onal  gree7ngs  card  s7ll  remains  a  popular  choice  for  UK  consumers.’  *Ofcom  2012  

1st  Payment  

Sco%,  

Sco%,  

3.6%  cancelled   41.5%  cancelled  

2nd  Payment  

4.9%  cancelled   15.7%  cancelled  

3rd  Payment  

5.5%  cancelled   6.4%  cancelled  

4.4%  cancelled   1.8%  cancelled  

4th  Payment  

Reduced  a%ri<on  by  58%  

Importance  of  tes<ng  

Time  

Personal  Touch  

Speed  

Key  points…  

12th  Payment  

Cancella<on  

Sign-­‐up  is  just  the  start  of  the  supporter  journey  

h%p://www.youtube.com/watch?v=eCSvXMTe1oY&list=UUPfMhBWOe9_q3PHptT3Q0vQ&index=2  

Thank  you  

sgray@rapidata.co.uk  rapidataservices.com  @sco%gray_uk