rapidscale marketing tools - selling the cloud
DESCRIPTION
RapidScale not only offers a phenomenal product, but offers a completely unique and successful marketing approach to each of our cloud partners. From email marketing, to collateral, to product guides and information, RapidScale has created an all around marketing solution for their partners to sell successfully!TRANSCRIPT
04/10/2023 1
The Tools You Need for 2014Meet the Next Generation Cloud Computing Partner
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Collateral Product Guide
Training Email Marketing
The Tools for Success
Selling
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Collateral
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Collateral
• Take advantage of our pre-designed collateral• Available in digital versions to send
or to print• Slicks, Product Guides, FAQs, Case
Studies, and more.
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Collateral
Co-Brand for Your Customers
All of our material is available to be co-branded for customer recognition. Include your contact information for them to reach out.
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Product Guide
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Product Guide
Be the Expert
Utilize our full product guide as your resource including cloud benefits, tech specs, advantages, and the setup process.
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Product Guide
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Training
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Training
Personalized Trainings
Agent Training• We will come to your office for an in-person
training session• Lunch included• Select a date and we’ll coordinate the rest!
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Training
Personalized Trainings
Webinars• Any technical level• Individual trainings with your Channel
Manager• Product specific or general Cloud education
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Selling
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Ask All the Right Questions
Selling
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In-Person
Lunch and Learns• Co-Sponsored events• Preferred Restaurants:
• Morton's• Ruth’s Chris Steakhouse
• Full customer product information session
• Marketing and Advertising Coordination
Selling
We’ve found a high conversion rate from prospect to customer when engaging low-hanging fruit in a Lunch and Learn session
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In-Person
What to Expect• Engage with prospects and customers• Entice attendance by hosting an event
at a desirable restaurant• Extend your reach in the market with
face-to-face sessions• Customers like to work with people
they feel like they know!
Recipe for Success• Initial Invitation 4 weeks prior to
event• Request for RSVPs 2 weeks prior• Follow up with current RSVPs and
non-respondents 5 days out• 24 hour reminder call to RSVPs
Selling
Target: Prospects
Target:Customers OR Target:
Both!
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Selling
Customer Specific Sessions
Shoulder-to-Shoulder Selling• The cloud is still new to 95% of people, we want to make
sure you have the support you need when talking to customers.
• Have a dedicated RapidScale Cloud Expert on at least your first half dozen sales calls to ensure you have all of the support you need
• Learn what to ask and how to engage a customer with the cloud
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Email Marketing
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Email Marketing
Here’s how it works:1. Collect all your clients into an excel document with all your email contacts in the same column.2. Check out the gallery of our email templates. (Don’t worry, if there’s one you’re not crazy about, we
can change it up a bit.)3. Email [email protected] and include two things:
a) what templates you’re interested in and b) that you have all your subscribers in a consolidated document.
4. We will set up your mailing account and schedule a GoToMeeting to walk you through everything and have you directly upload your list.
5. Lastly, once everything is good to go, we’ll walk you through sending your first campaign and schedule the ones to follow.
Here’s how we do it on our end:6. We use a 3rd party emailing application so you enter all your info and all your emails come FROM
YOU… don’t worry we’re not trying to snag your mailing list… we’ll actually never even see it.7. The service we use is FREE up to 2,000 subscribers. RapidScale doesn’t charge anything to send out
the templates we’ve created but the service we use charges if you exceed their maximum free level.
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Email Marketing
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Email Marketing
See Who You’ve Reached with Full Reporting
CloudPortal
Joining Your Team2014
04/10/2023 Business Presentation 22
CloudPortal
A Powerful New Sales Process
Transform leads into customers & customers into raving fans.
Easy, intuitive tools to engage and inform your customers throughout the sales process
Meet our New Portal
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CloudPortal
