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RATE CARD HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT: Mary Romano 201-234-3968 [email protected] Josh Albert 201-234-3999 [email protected] 2-4 times 5-12 times 13+ times 1 Time per year per year per year GROSS PRICE: Discount None 5% 15% 30% Full 6,200 5,890 5,270 4,340 Junior 4,900 4,655 4,165 3,430 1/2 H/V 4,300 4,085 3,655 3,010 1/4 3,100 2,945 2,635 2,170 (All prices effective January 2014) BELLY WRAP: Wraps over the front and back cover, full-bleed color ad. For details please contact Mary Romano. COLOR: For color, add $2,500. For bleeds, add $500. Bleed size is 9 x 11.5”; trim size is 8.5 x 11”. POSITIONING: For Page 2 or back page, 10% surcharge. 10% surcharge for guaranteed placement. COMMISSION: 15% for recognized advertising agencies if the invoice is paid within 30 days. DEADLINES: Color: 10 days prior to issue date. B&W: 7 days prior to issue date. (Earlier during holiday weeks.) DELIVERY: FTP: Host Name: sirspeedynewark.ftpaccess.cc, Login: anonymous, no password is necessary. DIMENSIONS: CONFERENCES: Get bonus distribution by delivering your message to decision-makers attending a major industry conference. See Editorial Calendar for dates. Full Page 7.75 x 10.25” Junior 5 x 7” Half Page (Horiz.) 7.25 x 4.5” Half Page (Vert.) 3.5 x 9” Quarter Page 3.5 x 4.5” Bleed Live 7.75 x 10.25” Trim 8.5 x 11” Bleed 9 x 11.5” Belly Wrap Live 16.5 x 7.5” Trim 17 x 8” Bleed 17.5 x 8.5” RATE CARD

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Page 1: RATE CARD - Hedge Fund Alert :: Welcome CARD HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com

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HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

CONTACT: Mary Romano 201-234-3968 [email protected] Josh Albert 201-234-3999 [email protected]

2-4 times 5-12 times 13+ times 1 Time per year per year per year GROSS PRICE: Discount None 5% 15% 30% Full 6,200 5,890 5,270 4,340 Junior 4,900 4,655 4,165 3,430 1/2 H/V 4,300 4,085 3,655 3,010 1/4 3,100 2,945 2,635 2,170 (All prices effective January 2014)

BELLY WRAP: Wraps over the front and back cover, full-bleed color ad. For details please contact Mary Romano.

COLOR: For color, add $2,500. For bleeds, add $500. Bleed size is 9 x 11.5”; trim size is 8.5 x 11”.

POSITIONING: For Page 2 or back page, 10% surcharge. 10% surcharge for guaranteed placement.

COMMISSION: 15% for recognized advertising agencies if the invoice is paid within 30 days.

DEADLINES: Color: 10 days prior to issue date. B&W: 7 days prior to issue date. (Earlier during holiday weeks.)

DELIVERY: FTP: Host Name: sirspeedynewark.ftpaccess.cc, Login: anonymous, no password is necessary.

DIMENSIONS:

CONFERENCES: Get bonus distribution by delivering your message to decision-makers attending a major industry conference. See Editorial Calendar for dates.

Full Page

7.75 x 10.25”

Junior

5 x 7”

Half Page(Horiz.)

7.25 x 4.5”

Half Page(Vert.)

3.5 x 9”

QuarterPage

3.5 x 4.5”

Bleed

Live 7.75 x 10.25”Trim 8.5 x 11”Bleed 9 x 11.5”

Belly Wrap

Live 16.5 x 7.5”Trim 17 x 8”Bleed 17.5 x 8.5”

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Page 2: RATE CARD - Hedge Fund Alert :: Welcome CARD HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com

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HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

BLACK & WHITE: Black and white ads should be Press-Optimized PDFs

with fonts embedded and highest-resolution graphics possible

(minimum 300 dpi). Vector logos preferred.

COLOR: Press-Optimized PDF with all Fonts embedded, highest resolution

graphics possible (minimum 300dpi) and set as CMYK. Vector logos

preferred. To ensure correct color, send a hardcopy matchprint to us.

Please call Mary Romano with questions.

DEADLINES: Color: 10 days prior to issue date.

B&W: 7 days prior to issue date.

(Earlier during holiday weeks.)

DELIVERY: FTP: Host Name: sirspeedynewark.ftpaccess.cc, Login: anonymous,

no password is necessary.

WEB (BUTTON) ADS: $300 per week.

Displayed on most pages of HFAlert.com, except home page.

Dimensions: 120W x 90H pixels.

Format: Gif or jpg.

NOTE: Please be aware that our newsletters are delivered via Email as a PDF

and in Print. Files should be set up for optimum output in both formats.

Page 3: RATE CARD - Hedge Fund Alert :: Welcome CARD HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com

HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Hedge Fund Alert is the first place professionals turn for breaking news in the worldwide

alternative-investment business. The publication is highly regarded for its steady flow of unbiased

reporting on behind-the-scenes developments affecting fund managers, their investors and service

providers. There’s simply no better medium for reaching key decision-makers in the hedge-fund business.

Hedge Fund Alert is published by Harrison Scott Publications, which also produces Real Estate Alert,

Commercial Mortgage Alert and Asset-Backed Alert. More information about Hedge Fund Alert is

available at www.HFAlert.com.

DISTRIBUTION/READERSHIP

Hedge Fund Alert is sent weekly, mostly by e-mail, to more than 1,000 professionals involved in the

alternative-investment business. This highly targeted readership includes paid subscribers involved in

managing and investing in hedge funds, as well as prime brokers and others who provide services to the

industry. In addition, thousands of market players receive Hedge Fund Alert throughout the year as part

of complimentary three-week subscriptions. Be sure to ask about our special conference distributions,

most of which are listed on the accompanying editorial calendar.

HEDGE FUND ALERT FACTS

w Annual subscription price: $3,897 (46 issues)

w Average weekly readership: 14,000+

Paid circulation: 2,200+

Pass-along readership (5 times): 11,000+

Average/promotional circulation: 1,000+

PAID CIRCULATION BY BUSINESS TYPE

Fund Managers

36%

Accounting &Administration

23%Others 8%

Prime Brokers 24%

Investors9%

Page 4: RATE CARD - Hedge Fund Alert :: Welcome CARD HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com

HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Advise TechnologiesBlackRockBTIGClaytonColumbus Avenue ConsultingCoreLogicCredit SuisseCushman & WakefieldDebt ExchangeDeutsche BankEisnerAmperErnst & YoungFidelity InvestmentsFISGoldman SachsHFObserverHSBCJ.H. CohnJones Lang LaSalleLazardLexington Partners

Madison International RealtyMarketAxessNorthBridge DataOmniumPomona CapitalPrudentialRBC Capital MarketsRothstein KassSchoenfeld GroupScotia CapitalSingularity UniversitySJP PropertiesSterling ValuationSungardSuper DerivativesSynergy NetworxU.S. BancorpUBSVicem YachtsWells FargoZukerman Gore Brandeis

A Sampling of Recent Advertisers

Page 5: RATE CARD - Hedge Fund Alert :: Welcome CARD HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com

A SAMPLING OF OUR READERS

HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Page 6: RATE CARD - Hedge Fund Alert :: Welcome CARD HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com

HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Want your clients and prospects to see an article that mentions your company? We can reprint any

article with a customized layout under the newsletter’s logo — an ideal addition to your packet of

marketing material.

REPRINT RATES

B&W Logo/ Color Logo/ Color Logo/

Copies Plain Paper Plain Paper Glossy Paper

100 $50 $100 $300

250 100 175 375

500 150 250 450

1,000 225 350 550

2,000 350 500 700

HEDGE FUND ALERT: May 23, 2007, 5 Marine View Plaza, Suite 400, Hoboken NJ 07030. 201-659-1700

More staffers are moving through D.B. Zwirn’s employeeturnstile, with at least four executives departing in the last twomonths and 62 new hires arriving so far this year.

The moves compound turnover that has been taking placefollowing the New York multi-strategyshop’s discovery late last year that it hadmade a slew of accounting errors. Theyalso come after the awarding of annualbonuses.

But the turbulence apparently hasn’taffected the outfit’s fund-raising abili-ties, as its assets under managementhave swelled by $3 billion since Jan. 1,to $8 billion.

Among the latest to leave is ShahidRamzan, who headed trading of illiq-uid instruments worldwide. Hedeparted earlier this month. So didRob Levinson, who presided over pri-vate investments in public entities.Also gone is Driss Benkirane, whoquit in April as a vice presidentresponsible for real estate-relatedcredit-product investments in theU.S. And global director of opera-tions Jim Wilk recently left to takeon the same role at Carlyle BlueWave, the multi-strategy venture startedby Carlyle Group last year.

Some employees who have left in recent months may set uptheir own fund shop that would focus on real estate, corporatelending and illiquid securities, much like Zwirn. It’s unclearwhich of them are involved, or how far the plans have advanced.

Some of Zwirn’s new hires, meanwhile, have filled therecently vacated positions. Ted Hagan, for example, has takenover for Wilk as operations chief. Hagan previously was a man-aging director at J.P. Morgan Chase and once headed operations

at Paloma Partners, where Wilk reported to him.Gintas Karpavicius, formerly of the real estate group at

Harbert Management, has replaced Benkirane in Zwirn’s realestate unit. Within the past five weeks, Zwirn has also hired:Steve Greenwood, Brad Flood and Qi Li in various controller

positions.Ty Oyer as a compliance officer.Blaine Hurty and Kate Leonard ininvestor-relations roles.Margaret Chu, who invests in struc-tured debt of media and entertain-ment companies.Reddy Vaishnavi as a structured-debt specialist in New Delhi, India.

After learning of its accountingmistakes, Zwirn launched a $20 mil-lion investigation that uncoverednumerous instances where its activi-ties were booked incorrectly and assetswere improperly shifted among itsaccounts. The firm, headed by DanZwirn, then told investors in March thatthe missteps would result in only minorchanges to its returns dating back to2004, but that the SEC had commencedits own probe.

Zwirn has tried to pin much of theblame on former chief financial officerPerry Gruss, who left in October.

Separately from the accounting blunders, notable departuresthis year have included operations executive Harold Kahn andgeneral counsel David Proshan in January. Suzanne Kelley, amanaging director who worked above Benkirane as head of U.S.real estate credit investments, resigned in March. She has notbeen replaced yet, but Zwirn has filled a number of other vacan-cies, both by elevating existing employees and bringing in out-siders. �

Still No Letup in Zwirn’s Staffing Shuffle

Departures Take Offit Out of Offit HallA father and two sons who make up a big chunk of the leadership at Offit Hall

Capital are splitting off from the $22 billion investment shop to form their ownventure.

Morris Offit, the operation’s New York-based co-chief executive, and sons Daniel

and Ned Offit — both managing directors — are expected to make their exits thissummer. Their new firm, based in New York, will operate in the wealth-manage-ment business.

According to SEC documents, each of the Offits owns 10-25% of Offit Hall. Co-chief executive Kathryn Hall, who is staying, holds a 10-25% stake in the SanFrancisco-based operation as well.Also remaining in San Francisco is director of investment-advisory servicesJohn Buoymaster, who controls 5-10% of the shop, and a 24-member investment-research team. The outfit will be renamed to reflect the Offits’ departure. The

See OFFIT on Page 7Still No Letup in Zwirn’s Staffing ShuffleMore staffers are moving through D.B. Zwirn’s employee turnstile, with at leastfour executives departing in the last two months and 62 new hires arriving so farthis year.

The moves compound turnover that has been taking place following the NewYork multi-strategy shop’s discovery late last year that it had made a slew ofaccounting errors. They also come after the awarding of annual bonuses.

But the turbulence apparently hasn’t affected the outfit’s fund-raising abilities, asits assets under management have swelled by $3 billion since Jan. 1, to $8 billion.

Among the latest to leave is Shahid Ramzan, who headed trading of illiquidinstruments worldwide. He departed earlier this month. So did Rob Levinson, whopresided over private investments in public entities. Also gone is Driss Benkirane,

who quit in April as a vice president responsible for real estate-related credit-prod-uct investments in the U.S. And global director of operations Jim Wilk recently left

See ZWIRN on Page 6Profitable Artis Ratchets Up Investor TermsFollowing in the footsteps of other highly profitable hedge fund shops, Artis

Capital is revising the terms of its vehicles to make them less favorable to investors.Effective July 1, the $2.25 billion technology-stock firm will, among other things,

nullify a “key-man” provision, begin locking up new investors for three years, increasesome management fees and take steps to insulate itself from shareholder lawsuits.

All indications are that investors will go along, albeit grudgingly. Those whodon’t can withdraw without penalties.Artis, led by Stuart Peterson, updates the terms of its three hedge funds every18 months. It is able to get away with the stricter covenants this time aroundbecause those vehicles have been putting up dazzling performance figures, makingthem a hit with new investors.Indeed, the firm’s Artis Partners vehicle gained 20% last year, while its Artis

See ARTIS on Page 5

3 Event-Driven Shop Adds Japan Fund3 Ionic’s Hush-Hush Plan Moves Ahead3 Scotia’s Securities Lending Spreads3 Researcher Packages Peers’ Services4 Rating Agency Making Inroads4 South Africa Boutique Adds Vehicle4 Planned Asia Vehicle Moves Forward5 New Equity Shop Enters the Market7 Italy’s Regs Under Review7 Para Ups Leverage for New Offering6 CALENDAR

7 LATEST LAUNCHES

MAY 23, 2007

Satellite Asset Management hired SonnyHong as a technology-company analystearlier this month. Hong previouslyserved as an analyst at Sandell AssetManagement. He reports to Tim Egan,who came on board from BNP Paribasin March as the portfolio manager incharge of technology investments.Satellite, based in New York, is run bySoros Fund Management alumnus LiefRosenblat. It runs roughly $6 billionthough its hedge funds.London-based Ecofin informed existingand prospective investors earlier this

THE GRAPEVINE

See GRAPEVINE on Back Page

Page 7: RATE CARD - Hedge Fund Alert :: Welcome CARD HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com

HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Buttons appear in the side navigation area on most pages of HFAlert.com, except home page.

$1,500 per month.

Dimensions: 120W x 90H pixels. Format: Gif or jpg.

Contact Mary Romano at 201-234-3968 or Josh Albert at 201-234-3999 for details.

120W x 90H pixels

Page 8: RATE CARD - Hedge Fund Alert :: Welcome CARD HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com

HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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AD DIMENSIONS: q Full page (7.75” wide, 10.25” high) q Half page/horiz. (7.25” wide, 4.5” high)q Junior (5” wide, 7” high) q Quarter page (3.5” wide, 4.5” high)q Half page/vertical (3.5” wide, 9” high) q Hand insert

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Page 9: RATE CARD - Hedge Fund Alert :: Welcome CARD HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com

HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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