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RATE CARD HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT: Mary Romano 201-234-3968 [email protected] Kait Hardiman 201-234-3999 kait @hspnews.com 2-4 times 5-12 times 13+ times 1 Time per year per year per year GROSS PRICE: Discount None 5% 15% 30% Full 8,200 7,790 6,970 5,740 Junior 7,200 6,840 6,120 5,040 1/2 H/V 6,600 6,270 5,610 4,620 1/4 5,300 5,035 4,505 3,710 (All prices effective January 2020) BELLY WRAP: Wraps over the front and back cover, full-bleed color ad. For details please contact Mary Romano. BLEEDS: Add 10%. Bleed size is 9 x 11.5”; trim size is 8.5 x 11”. POSITIONING: For Page 3 or back page, 10% surcharge. 10% surcharge for guaranteed placement. Banner + Full Page = 2.5 x Full. COMMISSION: 15% for recognized advertising agencies if the invoice is paid within 30 days. DEADLINES: 7 days prior to issue date. (Earlier during holiday weeks.) DELIVERY: Email a PDF attachment or link to the file to Mary Romano at [email protected] DIMENSIONS: CONFERENCES: Get bonus distribution by delivering your message to decision-makers attending a major industry conference. See Editorial Calendar for dates. RATE CARD 4/C Full Page 7.75 x 10.25” Junior 5 x 7” Half Page (Horiz.) 7.25 x 4.5” Half Page (Vert.) 3.5 x 9” Quarter Page 3.5 x 4.5” Bleed Live: 7.75 x 10.25” Trim: 8.5 x 11” Bleed: 9 x 11.5” Belly Wrap Live: 16.5 x 7.5” Trim: 17 x 8” Bleed: 17.5 x 8.5” Front Page Banner 7.25 x .40”

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Page 1: RATE CARD · marketing material. REPRINT RATES B&W Logo/ Color Logo/ Color Logo/ Copies Plain Paper Plain Paper Glossy Paper 100$50 $100$300 250100175 375 500150250 450 1,000225350550

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HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

CONTACT: Mary Romano 201-234-3968 [email protected] Kait Hardiman 201-234-3999 kait @hspnews.com

2-4 times 5-12 times 13+ times 1 Time per year per year per year GROSS PRICE: Discount None 5% 15% 30% Full 8,200 7,790 6,970 5,740 Junior 7,200 6,840 6,120 5,040 1/2 H/V 6,600 6,270 5,610 4,620 1/4 5,300 5,035 4,505 3,710 (All prices effective January 2020)

BELLY WRAP: Wraps over the front and back cover, full-bleed color ad. For details please contact Mary Romano.

BLEEDS: Add 10%. Bleed size is 9 x 11.5”; trim size is 8.5 x 11”.

POSITIONING: For Page 3 or back page, 10% surcharge. 10% surcharge for guaranteed placement. Banner + Full Page = 2.5 x Full.

COMMISSION: 15% for recognized advertising agencies if the invoice is paid within 30 days.

DEADLINES: 7 days prior to issue date. (Earlier during holiday weeks.)

DELIVERY: EmailaPDFattachmentorlinktothefileto Mary Romano at [email protected]

DIMENSIONS:

CONFERENCES: Get bonus distribution by delivering your message to decision-makers attending a major industry conference. See Editorial Calendar for dates.

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4/C

Full Page

7.75 x 10.25”

Junior

5 x 7”

Half Page(Horiz.)

7.25 x 4.5”

Half Page(Vert.)

3.5 x 9”

QuarterPage

3.5 x 4.5”

Bleed

Live: 7.75 x 10.25”Trim: 8.5 x 11”

Bleed: 9 x 11.5”

Belly Wrap

Live: 16.5 x 7.5”Trim: 17 x 8”

Bleed: 17.5 x 8.5”

Front Page Banner

7.25 x .40”

Page 2: RATE CARD · marketing material. REPRINT RATES B&W Logo/ Color Logo/ Color Logo/ Copies Plain Paper Plain Paper Glossy Paper 100$50 $100$300 250100175 375 500150250 450 1,000225350550

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HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

BLACK & WHITE: Black and white ads should be Press-Optimized PDFs

with fonts embedded and highest-resolution graphics possible

(minimum 300 dpi). Vector logos preferred.

COLOR: Press-Optimized PDF with all Fonts embedded, highest resolution

graphics possible (minimum 300dpi) and set as CMYK. Vector logos

preferred. To ensure correct color, send a hardcopy matchprint to us.

Please call Mary Romano with questions.

WEB (BUTTON) ADS: $300 per week.

Displayed on most pages of HFAlert.com, except home page.

Dimensions: 120W x 90H pixels.

Format: gif, png or jpg.

NOTE: Please be aware that our newsletters are delivered via Email as a PDF

and in Print. Files should be set up for optimum output in both formats.

Page 3: RATE CARD · marketing material. REPRINT RATES B&W Logo/ Color Logo/ Color Logo/ Copies Plain Paper Plain Paper Glossy Paper 100$50 $100$300 250100175 375 500150250 450 1,000225350550

HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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HedgeFundAlertisthefirstplaceprofessionalsturnforbreakingnewsintheworldwide alternative-investmentbusiness.Thepublicationishighlyregardedforitssteadyflowofunbiased reporting on behind-the-scenes developments affecting fund managers, their investors and service

providers. There’s simply no better medium for reaching key decision-makers in the hedge-fund business.

Hedge Fund Alert is published by Green Street Advisors, LLC, which also produces Real Estate Alert, Commercial Mortgage Alert and Asset-Backed Alert. More information about Hedge Fund Alert is available at www.HFAlert.com.

DISTRIBUTION/READERSHIP

Hedge Fund Alert is sent weekly, mostly by e-mail, to more than 2,000 professionals involved in the alternative-investment business. This highly targeted readership includes paid subscribers involved in managing and investing in hedge funds, as well as prime brokers and others who provide services to the industry. In addition, thousands of market players receive Hedge Fund Alert throughout the year as part of complimentary three-week subscriptions. Be sure to ask about our special conference distributions,

most of which are listed on the accompanying editorial calendar.

HEDGE FUND ALERT FACTS

PAID CIRCULATION BY BUSINESS TYPE

$4,997Annual Subscription Price (46 Issues)

2,000+Paid Circulation

Fund Managers

36%

Prime Brokers

24%

Accounting & Administration

23%

Investors

9%

Others

8%

READER TITLES

Title Percent

Accountant 18Managing Director 13Vice President 9Counsel 8Director 7Marketing Director 4President/CEO/COO/CFO 4Associate 3Analyst 3Partner 3Other 27TOTAL 100

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HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Advise TechnologiesBlackRockBTIGClaytonColumbus Avenue ConsultingCoreLogicCredit SuisseCushman & WakefieldDebt ExchangeDeutsche BankEisnerAmperErnst & YoungFidelity InvestmentsFISGoldman SachsHFObserverHSBCJ.H. CohnJones Lang LaSalleLazardLexington Partners

Madison International RealtyMarketAxessNorthBridge DataOmniumPomona CapitalPrudentialRBC Capital MarketsRothstein KassSchoenfeld GroupScotia CapitalSingularity UniversitySJP PropertiesSterling ValuationSungardSuper DerivativesSynergy NetworxU.S. BancorpUBSVicem YachtsWells FargoZukerman Gore Brandeis

A Sampling of Recent Advertisers

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A SAMPLING OF OUR READERS

HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Want your clients and prospects to see an article that mentions your company? We can reprint any

article with a customized layout under the newsletter’s logo — an ideal addition to your packet of

marketing material.

REPRINT RATES

B&W Logo/ Color Logo/ Color Logo/

Copies Plain Paper Plain Paper Glossy Paper

100 $50 $100 $300

250 100 175 375

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HEDGE FUND ALERT: March 7, 2018

Start a free-trial subscription at HFAlert.com. Or call 201-659-1700.

ValueWorks Backs Newell PlayEmboldened by double-digit annual returns the past two

years, equity-fund manager ValueWorks has taken sides in an increasingly hostile proxy fight between consumer-product company Newell Brands and activist investor Starboard Value.

ValueWorks, a New York firm led by Charles Lemonides, recently took a 4% stake in Newell, with the expectation that Starboard Value founder Jeffrey Smith will succeed in his ef-fort to replace the chief executive and board of Newell. The fact that Carl Icahn also has taken a stake in Newell, accord-ing to a Feb. 28 report in the New York Post, suggests Star-board Value’s campaign is gaining momentum, Lemonides said.

Newell, whose portfolio of consumer brands runs the gamut from Elmer’s glue to Rubbermaid containers to Rawl-ings baseball gloves, has struggled since paying $15.4 billion for Jarden Corp. in 2016. Newell shares have plunged from nearly $55 in mid-2017 to about $27 today.

Starboard Value, which holds a 4% stake in Newell, is pushing to replace chief executive Michael Polk and the en-tire 11-member board. It has aligned itself with Jarden’s for-mer management team.

Lemonides sees Newell’s stock rising to $50 a share if Star-board Value succeeds in its campaign. ValueWorks also holds positions in Brunswick and Qualcomm, both of which have been targeted by activists pushing for operational changes.

ValueWorks runs $65 million via a long-biased fund, Val-ueWorks LP, and another $155 million in parallel separate accounts. The fund takes a deep-value approach to picking stocks, typically holding 25-30 positions at a time.

The strategy has proved highly volatile. Gains of 23.3% in 2012 and 68.8% in 2013 were followed by losses of 7.6% in 2014 and 33.1% in 2015. But ValueWorks rebounded dra-

matically, with gains of 66.5% in 2016 and 24.2% in 2017. The fund was up 2.6% in January.

Prior to launching ValueWorks in 2001, Lemonides worked at M&R Capital and Gruntal & Co., whose alumni in-clude SAC Capital founder Steve Cohen.

See GRAPEVINE on Back Page

Hayman Marketing Greek-Recovery VehicleEvent-driven manager Hayman Capital is soliciting contributions for a vehicle that would place a concentrated bet on an economic recovery in Greece.

� e Dallas � rm, whose owner, Kyle Bass, is perhaps best known for timing the collapse of the subprime-mortgage market, plans to launch Greek Recovery Fund in the coming months. Hayman already runs vehicles focused on opportunities in China and Hong Kong, in addition to its � agship Hayman Capital Master Fund. Altogether, the � rm was managing $773 million as of April 30, 2017.

“For the last nine years, Greece has endured its version of a Great Depression, experiencing a peak-to-trough GDP decline of 30%,” Bass wrote in a note to pro-spective investors. “� e length and severity of its economic malaise is among the worst ever for a developed nation. However, a� er implementing numerous struc-tural reforms, the economy is growing more sustainably, and we believe the pace of

See HAYMAN on Page 5Tropin Adds Heavy Hitters to Graham PayrollGraham Capital has hired two well-pedigreed portfolio managers.Francesco Cafagna is coming to the Rowayton, Conn., global-macro shop from

Moore Capital. Also on board is Jeremy Wien, most recently of Och-Ziff Capital.Cafagna was a global-macro trader at Moore, running a portfolio that one source

pegged as encompassing $1 billion of interest-rate products, currencies, equities and commodities. He started there in 2013, following stops at Caxton Associates and Goldman Sachs.Cafagna’s start date at Graham is unknown. He apparently will work on a discre-tionary-trading team that recently has bounced back from a period of weak perfor-mance. � e discretionary version of the Graham Global Investment Fund gained almost 4% over the � rst two months of 2018, a� er losing 5.3% in 2017 — with a leveraged companion up 10.3% a� er dropping 7.9% last year.

Wien most recently was a portfolio manager at Och-Zi� from 2014 to June 2017, See GRAHAM on Page 3Galbraith Team Packages Big-Data ProcessesA � nancial-technology startup is pitching fund operators on a big-data program

that has been tested by several equity managers.Equity Data Science of New York is positioning its service as a way for fundamen-tal stock-picking teams to incorporate big-data analysis without reconstituting their core investment processes — or going to the trouble and expense of hiring data scientists and so� ware engineers. EDS writes customized so� ware that supports multiple big-data functions including idea generation, asset valuation, position siz-ing and risk management. Other � ntech � rms aim to assist hedge funds in some of those areas, but EDS is pitching its system as the simplest and least-expensive way for equity managers to fully exploit the potential of big data.

EDS has the backing of Steve Galbraith, formerly chief macroeconomic strategist at Maverick Capital and chief investment o¤ cer at Morgan Stanley. He helped over-see the formation of Maverick’s quantitative-investing program, dubbed Mavrank,

See TEAM on Page 4

2 Contrarian Betting Against Growth 2 Bain Alumnus Crafts Hybrid Offering 2 Volatility Spike Claims Victims 3 Cantab Deal Proves Profi table for GAM 4 ValueWorks Backs Newell Play

4 Hunting Dog Tweaks Fund Series 5 Firms Partner to Start Quant Fund 6 Equity-Fund Startup Demands Lockup 7 Due-Diligence Program Takes Shape

7 LATEST LAUNCHES

Credit-product investor Aesir Capital has hired a portfolio manager. Brendan Haughey joined the Old Greenwich, Conn., fund operator on Feb. 12 from a � xed-income trading post at Vanguard Group, where he started in 2010. His arrival followed the September hiring of portfolio manager Bill Green, formerly of Claren Road Asset Management. Aesir is led by Mark Fishman. It has about $700 million under management.It turns out David Schechter’s deci-sion not to accept outside capital for his Serafi ma Investments resulted in lost jobs for all of the � rm’s employees. Schechter had been hiring since August amid plans to launch an activist-oriented equity fund via Sera� ma. Even as he

THE GRAPEVINE

MARCH 7, 2018

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HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Buttons appear in the side navigation area on most pages of HFAlert.com, except home page.

$300 per week.

Dimensions: 120W x 90H pixels. Format: gif, png or jpg.

Contact Mary Romano at 201-234-3968 or Kait Hardiman at 201-234-3999 for details.

120W x 90H pixels

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HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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AD DIMENSIONS: q Full page (7.75” wide, 10.25” high) q Half page/horiz. (7.25” wide, 4.5” high)q Junior (5” wide, 7” high) q Quarter page (3.5” wide, 4.5” high)q Half page/vertical (3.5” wide, 9” high)

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HEDGE FUND ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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The Advertiser, Agency (if any) and Publisher hereby agree to be governed by the following conditions: 1. DEADLINES 7 days prior issue date.(Earlier during holiday weeks.) 2. CANCELLATIONS Advertiser or Agency may cancel an order for advertising prior to the material due date. The cancellation mustbeconfirmedbythePublisher. 3. SHORT RATES AND REBATES Contractspacemustbeusedwithinoneyearofthefirstinsertion.Iftherearefewerinsertionsduringthatperiod than the number upon which the rate is based, Advertiser or Agency will be required to pay the rate based upon the actual insertions. 4. PAYMENT The Advertiser and Agency are liable for payment for all published advertisements. Invoices are pay-able within 30 days of publication. In the event that the Publisher is not paid in full for an advertisement as due, Advertiser and Agency agree to pay the sum of one and one-half percent (1.5%) per month as interest on the unpaid balance, until paid, and all costs of collection incurred by the Publisher, including attorney’s fees and costs. 5. PUBLISHER LIABILITY The Publisher shall not be liable for any failure to publish all or any portion of the issue in which an advertisement is contained if such failure is due to occurrences beyond the Publisher’s control. Failure by Publisher to insert an advertisement invalidates this order but shall not constitute a breach of contract. Advertisements omitted from any particular issue or issues shall be compensated for either through make-ups or rate adjustments. 6. INDEMNIFICATIONS TheAdvertiserandAgencyshallindemnifyandholdharmlessthePublisher,itsofficers,agentsandemployees against claims, suits, expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including (without limitation) claims or suits for libel, violation of right of privacy, copyright infringement or plagiarism. 7. ADVERTISING RATE CARD The Advertiser and Agency hereby acknowledge that they have received and read the Publisher’s “Ad-vertising Rate Card.” To the extent not inconsistent with the terms and conditions herein, the terms and conditions on the “Advertising Rate Card” in effect on the contract’s signature date are hereby incorpo-rated into these conditions. 8. GENERAL a. The Publisher shall not be bound by any condition, printed or otherwise, appearing on order blanks or copyinstructionswhensuchconditionsconflictwiththeprovisionssetforthherein.

b. All advertisements are published by the Publisher on the representation of the Advertiser or Agency that both are authorized to publish the entire content and subject matter of the advertisement.

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