ratebook 2018 - mmi.group · 3 conﬁden’al proprietary informa’on. do not share, copy, print...

Ratebook2018

2Confiden'al Proprietary Informa'on. Do not share, copy, print and/or distribute.

FAS LAUNCHED SINGAPORE PREMIER LEAGUE The Football Associa'on of Singapore (FAS) announced changes to Singapore’s domes'c professional league with the launch of Singapore Premier League (SPL). This follows the confirma'on that the league will receive resources for the next five years, commencing in 2018. This is a sign of commitment from the stakeholders who endorsed FAS’ proposal and encourages the clubs to develop long-term plans. The changes made to the League are in line with the goal to build a stronger Na'onal Team for the future. With the implementa'on of the four key pillars - youth development, capability development, cost efficiency and a vibrant football culture, will bring SPL to new heights.

MMI Sports About Singapore Premier League (SPL)

02 V/26/7/18


SPL will have a total of 108 Matches. There will be three rounds of Round Robin and 9 teams will be par'cipa'ng every season from March to November. The matches will be streamed live reaching over 2,000,000 viewers across digital pla[orms on MyCujoo.tv (726,000 followers), FAS Facebook (106,000 followers), SPL Facebook (40,000 followers) and soon on a new dedicated SPL website and App. There is a significant growth in both FAS and SPL social media pla[orms. SPL website garnered over 130,000 hits per month while @FASingapore gained 10,000 followers and @FootballSPL gained 5,000 followers. Since the launch of the new SPL, both FAS and SPL has been constantly receiving press coverage on mainstream newspapers as well as online sports publica'ons.

MMI Sports SPL Season and Coverage

03 V/26/7/18

MMI Sports

Confiden'al Proprietary Informa'on. Do not share, copy, print and/or distribute.

SPL Teams More than 100 Exci'ng Matches with 9 top clubs in Singapore!

4 V/26/7/18


Title Sponsors Partners in Sports Sponsors

SPL Sponsors MMI Sports

10

V/26/7/18

MMI Sports Introduc'on MMI Media has the honor to be the proud Sponsor of the new Singapore Premier League (SPL) and has commided to enhance and reinvigorate the football scene and provide new and exci'ng solu'ons to engage the fans and the viewers with our innova've digital media and interac've pla[orms both within and outside the stadiums.

6 Confiden'al Proprietary Informa'on. Do not share, copy, print and/or distribute. V/26/7/18

t

Viral programs and LIVE stream for a whole new

genera'on of football fans.

For the fans programs for early and late baby boomers who grew up with S-League and football of Singapore.

Family par'cipa'on programs to encourage parents to bond

with their kids through football.

PMEBs Youths Families

“Only in this compe''on where we see strangers become good friends and buddies become family”

MMI Sports Target Market

Confiden'al Proprietary Informa'on. Do not share, copy, print and/or distribute. 7 V/26/7/18

MMI Sports Marke'ng Benefits

v

Brand fit Product fit Consumer fit

Singapore Premier League and S-League’s excep'onal strong emo'onal affinity with early

and late baby boomers who are now established and high-

income earners

Building Na'ons, Building Na'onal pride

Singapore’s iconic proper'es the Na'on’s iconic football

tournament


A-Board Dimension: 1m x 2.5m Total of 24 A-Boards per Stadium

MMI Sports Adver'sing A-Boards

The durable and modular A-boards system lines pitches at all SPL stadiums, offering adver'sers the opportunity to engage the sports-minded audiences in premium placing. Adver'sers’ campaign can also be expanded digitally through our network of billboards, scoreboards as well as through live streaming of matches.

9 Confiden'al Proprietary Informa'on. Do not share, copy, print and/or distribute. V/26/7/18


MMI Sports new Ultra Portable Digital LED Perimeter Banners will be deployed permanently at Jalan Besar Stadium to cover 3 sides of the football pitch and will support quick set-up for temporary installa'ons at Sports Hub, SIS and other stadiums. New MMI Sports LED Scoreboards will be implemented at selected stadiums to enhance the venues and engage the fans with live streaming of the matches in real 'me on the giant screens.

MMI Sports Stadium LED Perimeter Banner & LED Scoreboards

10 V/26/7/18

MMI Sports LIVE Stream

Pull-upstandee

DIGITAL AD BANNER DURING LIVE STREAM Full Banner and Logo Budon will be embedded during LIVE stream (non-clickable) Both will appear for 15 sec every 15 min, total 6 'mes per game 30 sec commercial to be played per-match, half-'me and post-match More than 31,000* views per match (figures provided by FAS)


MMI Sports Ac'va'ons

Pull-upstandee

On Ground Ac'va'on | Flyer Distribu'on and Spectator Engagement

Logis'c and manpower cost to be borne by client.


MMI Sports SPL Season Package

Pull-upstandee

CAMPAIGN •  Campaign Period: 1 season •  Number of matches: 108 per season MEDIA ENTITLEMENTS: $3,500 per match •  6 x sta'c A-Boards per match (Includes produc'on cost) for 108 matches •  Digital (online & mobile) banner and logo during LIVE Stream on mycujoo.tv for 54 matches •  3 x 30 sec commercial during pre-game, half-'me and post match on mycujoo.tv for 54 matches TOTAL MEDIA VALUE: $378,000 SPECIAL SEASON PACKAGE: $150,000 per season TOTAL SAVING: $128,000 per season TERMS & CONDITIONS All sponsors will be deemed as sponsors of FAS. All sites and loca'ons are on first-come-first served basis. Visuals and videos are subject to FAS and relevant authori'es.


*Allratescorrectasof26July18.


APPROVAL OF ARTWORK A copy of the proposed content must be sent for approval & veqng 2 weeks before the displaying commencement date. MMI reserves the right to reject any content which, in its sole opinion, may be objec'onable, controversial or likely to elicit nega've feedback from the public, or for any other reasons. MMI reserves the absolute right to decline any material which in MMI opinion may lead to conflict of interest with exis'ng adver'sers. Only approved content will be displayed. ADVERTISING MATERIAL All adver'sing materials shall need to meet MMI requirements. MMI reserves the right to reject any adver'sing materials that do not adhere to the requirements. STILL FRAMES IMAGE FORMAT: JPG/PNG/GIF/BMP/PPT, 72 DPI RESOLUTION AND ASPECT RATIO: AS DEFINED IN EACH MEDIA INFO CARD AUDIOVISUALS FORMAT: MPG/AVI/QT, 1080 HD RECOMMENDED ASPECT RATIO: 16:9 NOTES All rates an informa'on contained in this rate card are subject to change without no'ce. Adver'sers are advised to contact us to confirm the rates and informa'on validity at 'me of enquiry.

MMI Media Terms & Condi'ons

14 V/26/7/18

The Omni-Channel Outdoor Media Of Choice


3 Ang Mo Kio Street 62. #01-57, LINK@AMK. Singapore 569139 e: [email protected] | t: +65 6515 2988 | w: mmi.group

15

MMIGroupMediaPteLtd

V/26/7/18

ratebook 2018 - mmi.group · 3 conﬁden’al proprietary informa’on. do not share, copy, print...

Documents