ratecard q1 2018 · 2019-03-13 · outstream 12,0 € 6,0 € 4,5 € 3,4 € pre-roll with...

Sensitivity: Confidential

Ratecard 2019

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PROXIMUS SKYNET ADVERTISING

Boulevard du Roi Albert II - Kon. Albert II-laan 27 - 1030 Brussels

Phone: +32 (0)2 202 46 78 - Fax: +32 (0)2 201 76 51

ProximusSkynetAdvertising

Proximus Skynet Advertising

@skynet_regie


The current market is constantly on the move. This phenomenon will continue at a very high pace, no doubt about

that. More than ever, standing still is going backwards and therefore we have put our heads together with only one

goal : a very clear, open and future proof pricing approach.

We have used a number of parameters to come the final result as such : the ancient principle of supply and demand,

the continuously changing market, the shift to programmatic buying and of course some common sense.

Going via Buymedia will give you a 25% discount, don’t forget !

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We mean business when we talk about our car portfolio: it ranges from the official Brussels

Motor Show site Autosalon.be over Vroom.be, Auto55.be, Autolive.be, Autofans.be to the

car pages on Skynet.be. We offer you numerous possibilities to be part of the car-buying

process of your visitors, or simply reach the car enthousiast on these premium websites.

Skynet.be offers an in-depth look in the latest news from around the world, but it also

supports the entertainment pillars of Proximus, with direct links to Proximus11.be and

Proximustv.be.

Proximus11 offers the best sports joy, with Belgian and international football and other

sports. It offers you a very selective audience, low clutter, a strong live experience and high

involvement. All of this ensures a high visibility for your tv ad. Packages, year deals,.... the

possibilities are numerous.

Yahoo.be, the Belgian branch of the famous Yahoo portal, offers solutions for native

advertising via Gemini, presenting more enjoyable, effective and relevant ads.

For reach and performance, Yahoo Audience Ads is a platform that allows to reach surfers

segmented on behavioural use not only on Yahoo, but also on other highly qualitative Belgian

sites via programmatic audience extension.

Dailymotion offers a premium video advertising experience on all screens & delivers more

than 2 million imp each month ( be IP)

We recommend you to test the exclusive Custom Pre-roll solution. More info on next page.

With voetbalkrant.com, walfoot.be & belgiumsoccer.com we have a nice foot offer in the

house. High quality news, latest transfer updates, match reviews and all kind of statistics are

resulting in more than 15 million pageviews during the key football months.


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DAILYMOTION

Network Media Value Insertion Order Buymedia Private Deal

Pre-roll 44,0 € 22,0 € 16,5 € 12,3 €

Custom Pre-roll Free customisation of your crea as from 10.000 € meda budget -

Display (LB or IMU) 6,00 € 3,0 € 2,25 € 1,7 €

Outstream 12,0 € 6,0 € 4,5 € 3,4 €

Pre-roll with animated search bar

Pre-roll with 360°

Pre-roll with added CTA

Pre-roll mini-site

Pre-roll ‘battery loader’

And many more

Click-through rateAvg 0,20%

Completion rateFrom 60% to 80%

Custom Pre-roll

Outstream

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Monthly inventory of 20,6 Mio instream videos, across devices

2,8 Mio unique viewers per month

1,3 Mio unique viewers on desktop

1,8 Moi unique viewers on mobile

51% male / 49% female

18-25 (24%) / 25-44 (46%) / 45+ (30%)

More interaction, more information and more customized content.

This type of format has been thought to optimize the pre-roll exposition length, and designed to enrich the user experience.

seekbar custom pre-roll


14 Days Insertion Order Buymedia

Impressions 750.000

Pack Media Value 30.450 €

Pack CPM 20,0 € 15,0 €

Discount -51% -63%

Pack Price 15.000 € 11.250 €


RON Network 34,4 € 17,2 € 13,8 € 11,0 €

inRead vCPM: Delivers the most cost-efficient reach and frequency for advertisers and agencies. inRead vCPM matches the IAB guidelines for viewability with impressions only charged after 50% of the player’s surface has been in view for 2 seconds.

CPV Insertion Order & Buymedia

CPV Media Value 0,06 €

Pack CPV 0,03 €

Discount -50%

Pack Price 6.375 € minimum

14 Days Insertion Order Buymedia

Impressions 350.000


Pack CPM 14,0 € 11,0 €

Discount -72% -78%

Pack Price 4.900 € 3.850 €

Spot index : 15”= index 70 | 20”= 85 | 30”= 100 | 40”= 130 | 50”= 160 | 60”= 200

VIDEO

Kids&Family 74300

Men 74301

Women 74302

Millennials&Entertainment 74303

News&Sports 74304

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Context 40,6 € 20,3 € 16,3 € 13,0 € 74292

Kids&Family, Men, Women, Millennials&Entertainment, News&Sports

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To have an overview of sites/urls used per context, please contact your Account Manager.


PROXIMUS 11 | TV offers

• + 1Mio pageviews each month on Proximus football pages

• + 140.000 Facebook Fans

• 86% male & 14% 18-44 yo

>> as Proximus 11 isn’t part of the CIM Audimetrie, the audiences are based on set-top-box data and provided in a continuous data stream.

1/3 Rotation Offer Jupiler Pro League + Proximus League

Period 1 match day

Recurrence 1 ad in every match

Total impressions 235.000

Media Value 9.500 €

Pack Price 7.500 €

Pack CPM 31,9 €

Discount 21%

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Full Exclusive Offer Jupiler Pro League + Proximus League

Period 1 match day

Recurrence 1 ad in every break




Pack CPM 28,1 €

Discount 30%

1/3 Rotation Offer Champions League

Period 29 matches





Pack CPM 30,0 €

Discount 25%

Full Exclusive Offer Champions League

Period 29 matches





Pack CPM 27,8 €

Discount 31%

PROXIMUS 11

1/3 Rotation Offer Jupiler Pro League + Proximus League

Period 1 match day


Total impressions 1.000.000



Pack CPM 30,0 €

Discount 25%

Full Exclusive Offer Jupiler Pro League + Proximus League

Period 1 match day





Pack CPM 23,3 €

Discount 42%

1/2 Rotation Offer Cyclo-cross

Period September - February

Recurrence 1 ad in every race




Pack CPM 26,7 €

Discount 33%

Full Exclusive Offer Cyclo-cross

Period September - February





Pack CPM 23,3 €

Discount 42%

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiK1e6IgdfLAhUBLA8KHVtiDC8QjRwIBw&url=http://www.proximus11.be/nl&psig=AFQjCNHnsvn6MosySd1BvveAryn6cKIeKg&ust=1458829328865694

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiK1e6IgdfLAhUBLA8KHVtiDC8QjRwIBw&url=http://www.proximus11.be/nl&psig=AFQjCNHnsvn6MosySd1BvveAryn6cKIeKg&ust=1458829328865694


Format Media Value Insertion OrderBuymedia

Automated guaranteedPrivate Deal Open Auction

Leaderboard &

Medium Rectangle27,4 € 13,7 € 10,9 € 8,8 € 7,0 €

Half Page,

XL Leaderboard &

Billboard

35,2 € 17,6 € 14,1 € 11,3 € 9,0 €

Take-Over 60,0 € 30,0 € 24,0 € On Demand

Programmatic Buying CAR sites = You decide which sites to include in your campaign

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7 Days | All formats* Insertion Order Buymedia

Impressions 500.000

Pack CPM 10,95 € 8,21 €

Pack Price 5.475 € 4.105 €

7 Days | Take-Over Insertion Order Buymedia

Impressions 500.000


Pack CPM 21,0 € 16,8 €

Discount -65% -72%

Pack Price 10.500 € 8.400 €

Formats : 320x50, 728x90, 300x250, 970x250, 300x600

DISPLAY CONTEXT

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Skynet = Car/News/HP

Yahoo = Yahoo Audience Ads Cars /News

7 Days | Half page & Billboard Insertion Order Buymedia

Impressions 1.000.000


Pack CPM 11,0 € 8,3 €

Discount -58% -68%

Pack Price 11.000 € 8.300 €

7 Days | Leaderboard & Medium Rect.

Insertion Order Buymedia



Pack CPM 10,0 € 7,5 €

Discount -57% -68%

Pack Price 10.000 € 7.500 €

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Auto55 à la carte

Leaderboard Medium Rectangle Half Page XL Leaderboard Billboard Take-Over

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Autofans à la carte


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Autolive à la carte


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Vroom à la carte


61985 61994 61997 61988 62009 74365


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Format Private Deal Open Auction

Leaderboard &

Medium Rectangle2,5 € 2,0 €

Half Page,

XL Leaderboard &

Billboard

3,8 € 3,0 €

Format Private Deal Open Auction

Leaderboard &

Medium Rectangle3,2 € 2,5 €

Billboard 5,0 € 4,0 €

These contexts are only available via programmatic buying,

For long term deals, you can still use the IO pricing. For more info, please contact your Account Manager.

DISPLAY CONTEXT

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3 months IO/Buymedia


Available on all car details pages

Programmatic Buying SPORTS sites = You decide which sites to include in your campaign


Web Traffic

&

Conversion

Acquisition

Define your objective

CPC CPA

Visitmy website

Make conversion

Brand

Awareness

&

Visibility

Know my brands

CPM

CPV

100% Native

Static & Video ads

Mobile & Desktop

Cost effective

NATIVE

1 month IO/Buymedia 1 month Private deal

Clicks 5.556

Pack CPC 0,9 € CPM 3,0 €

Pack Price 5.000 € 8.400 €

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Test it as from 1.000 €

Talk with your Account Manager & define your pricing strategy

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Sales ad with countdown Stream Ads


* More days can be needed if weekends are included

>> Video Mail Login: + 25%

Skynet.be + Yahoo.be + Yahoo BE IP’s

9 Days* | Mail Login Insertion Order Buymedia

Impressions 990.000


Pack CPM 10,12 € 7,59 €

Discount -73% -80%

Pack Price 10.019 € 7.514 €

6 Days* | Mail Login Insertion Order Buymedia

Impressions 650.000


Pack CPM 10,20 € 7,65 €

Discount -40% -55%

Pack Price 6.630 € 4.973 €

PORTAL POWER

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Qualitative network: on Proximus Skynet network and via the network and platforms by Oath Blind campaigns: no site reporting Campaigns will run on both desktop and mobile (possible to opt-out on mobile when ordering) Campaign and lead optimization (Based on post-tracking) Formats: Leaderboard, Medium Rectangle, Skyscraper & mobile leaderboard (320x50) Skynet will deliver the campaign in function of the inventory, no guarantee on formats Minimum period of 2 weeks

More performance on Yahoo via CPC & CPV : p. 10

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CPC Grid Insertion Order/Buymedia - CPC 1,2 € Discount

3.000 € - 4.250 €15 days

0,90 € 25%

4.251 € - 7.200 € 0,86 € 28%

7.201 € - 10.200 € 30 days 0,82 € 32%

10.201 € - 12.800 € 45 days 0,77 € 36%

7 Days | Standard Formats IO = Buymedia - Media Value CPM 2,0 €



Pack CPM 1,0 €

Discount -50%


Qualitative network: on Proximus Skynet network and via the network and platforms by Oath Blind campaigns: no site reporting Campaigns will run on both desktop and mobile (possible to opt-out on mobile when ordering) Campaign and lead optimization (Based on post-tracking) Formats: Leaderboard, Medium Rectangle, Skyscraper & mobile leaderboard (320x50) Skynet will deliver the campaign in function of the inventory, no guarantee on formats

7 Days | Standard Formats Private Deal

Formats Standard Impact

Pack CPM 0,75 € 1,5 €

Discount -63% -25%

PERFORMANCE

3.000 € - 4.250 € 61585

4.251 € - 7.200 € 74339

7.201 € - 10.200 € 74340

10.201 € - 12.800 € 74341

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For all programmatic deals in detail + pricing on both Yahoo Brightroll and Skynet network, please contact your Account Manager for the programmatic overview.

IMPORTANT: some contexts are only available via programmatic buying BUT for custom deals your Account Manager will be glad to help you out.

PROGRAMMATIC

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How and where can you buy programmatically at Skynet ?

Context Standard Floor price Impact Floor price

CAR 8,80 € 11,30 €

SPORTS 2,50 € 3,80 €

METEO 3,20 € 5,00 €

WOMEN 7,02 € 8,84 €

NEWS & ENTERTAINMENT 5,60 € 6,90 €

NEWS 4,42 € 5,53 €

NATIVE VOETBALKRANT 3,00 € -

Special offer :• Native format on voetbalkrant.com at 3 € CPM• High CTR offer as from 4 € CPM for standard formats

RON Floor price Context Floor price

VIDEO PRE-ROLL 11,0 € 13,0 €

VIDEO INREAD As from 12,91 €

VIDEO OUTSTREAM As from 3,40 €

Also available :• RON standard as from 2,50 € CPM• RON impact as from 3,50 € CPM

Context :• Kids&Family, Men, Women, News&Sports, Millennials&Entertainment,• Context = inventory of Video Players (e.g. Dailymotion), not website domains

Our audience targeting solution connects brands to consumers in a meaningful way through a unique combination of data, targeting and reachcapabilities across a massive base of direct consumer relationships

Example Deal Types Floor price

Y_BE_RON_Dutch Speakers $1.20

Y_BE_RON_French Language $1.20

Y_BE_High Viewability_Dutch speakers $1.60

Y_BE_Automotive_Dutch speakers $2.00

Y_BE_Automotive_French speakers $2.00

Y_BE_Audience_Parents & Family_French $1.60

Ask your account manager for the complete list

Yahoo is also adding seasonal deals such as Easter, Summer, New Year, Black Friday, …

ENTER THE PROGRAMMATIC WORLD OF SKYNET AND OATH

http://www.acpm.fr/Support-Numerique/site/closermag-fr

http://www.acpm.fr/Support-Numerique/site/closermag-fr

http://makeupglosss.blogspot.com/2015/01/beautygloss-party-2015.html

http://makeupglosss.blogspot.com/2015/01/beautygloss-party-2015.html


Non profitable- General interest 30%

Charity 50%

* Only valid for CPM and mailing campaigns

Brand quoting 15% For any campaign containing more than 1 brand name in creative

Targeting 25% Percentage applied per criteria. Also applied for channel targeting

Impact 30% Layer and expandable formats are available with an extra charge of 30% on the standard format

Third party 1 € CPMPolite and expandable banner with video up to 10MB//extra CPM charge added on top of gross CPM of

standard display ad format//not applicable on pre- roll video ads//offered for pushdown leaderboard

Minimum net net budget per order of 3.500 € (after any discounts or commission)

No exclusivity is given to any advertiser. Proximus Skynet will make its best efforts to inform you on competitors' presence if any.

All impressions are given as an indication. Please contact Proximus Skynet Sales House for exact availabilities on specific dates.

To receive the latest version of our technical specifications, please contact the Adops team by e-mail at [email protected].

Material delivery: GIF/JPEG/Third Party Tags = 3 working days, Flash/Rich Media = 5 working days.

Proximus Skynet Terms & Conditions are compliant with the latest IAB Guidelines.

Programmatic Guaranteed will be available as from mid November

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No extra discounts on packs

For ENGAGEMENT discounts, please contact your Media Sales Consultant

SALES CONDITIONS

For all technical specifications, you can visit our corporate website : https://www.skynetadvertising.be/ >> Ratecard & Tech Specs

REMINDER : we need a mobile format for all campaigns

https://www.skynetadvertising.be/


Bjorn Seigers

Ad Operations

Bart Swimberghe

Head of Skynet Advertising

Valérie Parmentier

Media Sales Consultant

Morgane Garot


Frédéric De Cooman

Sales Manager

Maryève Charlier

Product & Solutions Specialist

Benoit Maissin

Business development Manager

Quinten Galle

Business Development

Valentine De Ryckel

Ad Operations

Vincent Grossen

Ad Operations Manager

Farrah Ben Salem

Ad Operations

Chloé Rodriguez


Dirk Rotey

Communication & Events

Virginie Verbist


Tim Labie

Marketing Communications Specialist

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THE TEAM

Estelle Manfroy

Ad Operations / Sales

ratecard q1 2018 · 2019-03-13 · outstream 12,0 € 6,0 € 4,5 € 3,4 € pre-roll with...

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