ratings
TRANSCRIPT
RatingsWhat? Why? How?
Rating Is a measure of viewership of a particular TV programme
What the audience wants?What the audience wants?
Do You Like Them?Do You Like Them?Do You Like Them?Do You Like Them?
“Demos”“Demos”
18-49 year-olds18-49 year-olds
Samples…Samples…
Perm
Rating ServicesRating Services
Rating TechniquesRating Techniques
TELEPHONE SURVEYSTELEPHONE SURVEYS
DIARIES
ELECTRONIC METERS
RATING1 RATING POINT = 1 % OF VIEWERS / MIN
5 TVs = 100 %
1 TV = 20 rating points for a programme / show
SHARESHARE
Share = 3
HUT levelHUT level
HUT level = 10 >>>
10% of households using TV at the time
Prime Time
Drive Time
THE END