RATIONALE WRITING

What I want to do? What I want to achieve?

-Experiment and be more playful

-Focus on design for retail

-Explore packaging, pos and store graphics

-Interactive engaging design for the consumer

-Concptually driven projects

-Enter competitions

-Earn some pennies for freelancing

-Have fun, draw more!

-Don’t be worried to make mistakes.. aslong as i learn from them!

-LookBooks/ Zines collaboration with photgrapher

-Ideas are limitless

-Gain a better understanding of retail design through disserta-tion

-I want to achieve recognition for my work, get my name out there

-To secure a job/ internship and more placements

-High level focussed portfolio specialised to the industry in which I wish to persue

-To become more professional through knowledge and skills.... software!

-To achieve a high level degree that I am proud of and has reflected in the amount of time and passion I have put in.

-Good organisational skills to tackle freelance briefd

-CONFIDENCE with my design practice

-To have work professionally printed

-A professional end of year show exhibit

THEMES (SUBJECTS)

RETAILFashion -High St, Boutique, DesignerCosmeticsRestaurant/ Cafe

CULTURAL -ART - MUSIC - FILM - FASHION

New + Upcoming

CONTEXT (DISCIPLINE)

Interactive

Engaging with consumer

Packaging & Promotion

Brand Awareness

Concept / Idea Generation

Events

PRODUCTS (FUNCTIONS)

FULL RANGE

Packaging

POS

Window Design

Store Graphics

Wallpapers

Bags/ labels/ tags

Events

Zines /Lookbooks

Design for web (NOT CODING)

Shop sinage

WANT NEED(SKILLS) (PROCESS) (PRODUCT) (SKILLS) (PROCESS) (PRODUCT)