Reliance 3G Tab

Ravaniyammal –T MLIS SECOND YEARPondicherry

University

Introduction

• Reliance Communications Ltd. (commonly called RCOM) is an Indian Internet access (commonly called "broadband") and Telecommunications company headquartered in Navi Mumbai,(India)

• RCOM is India’s second largest telecom operator, only after Bharti Airtel. It is the 15th largest mobile phone operator with over 150 million subscribers.

Headquartered Navi Mumbai

Vision

Providing Information, Communication& Entertainment services, and being the industry benchmark in

Customer Experience, EmployeeCentricity and Innovation

Mission

• Meeting and exceeding Customer expectations with a segmented approach

• Establishing, re-engineering and automating Processes to make them customer centric, efficient and effective

• Incessant offering of Products and Services that are value for money and excite customers

Cont..

• Providing a Network experience that is best in the industry

• Building Reliance into an iconic Brand which is benchmarked by others and leads industry in Intention to Purchase and Loyalty Developing a professional Leadership team that inspires, nurtures talent and propagates RCOM Values by personal example.

Values

Growth and success are based on the ten core values of

• Care,

• Citizenship,

• Fairness,

• Honesty , Integrity, Purposefulness,

• Respect, Responsibility,

• Safety and Truth.

Ambassador

Reliance 3g tab

• Telecommunications service provider Reliance Communications has announced the launch of the Reliance 3G Tab, a 3G-enabled tablet on the Android platform. Reliance is the first telecom operator in the country to offer tablets on both 3G and CDMA networks.

Cont…

• The Reliance 3G Tab comes with a 7 inch capacitive touch screen, Android 2.3 OS and a 1.4 GHz processor. The latest 3G tablet from Reliance sports a screen resolution of 1024 x 600, loaded with 512 MB RAM, and 5 point touch. The tablet weighs 402 grams. It comes with a 3.0 MP rear camera and a front camera, enabling video calling, among other key features.

Overview of reliance tab

Feture of 3G Tab• Android 2.3 • 7 inch Multi-touch Screen• Battery Life • Expandable Memory Up to 32 GB• Dual Camera • Phone • Wi Fi Hotspot + Bluetooth• Live TV • Reliance 3G Superior IP Network

Android 2.3:- Expand your capabilities on 3G Tab with the latest Android 2.3 OS

(Gingerbread). With its multitasking features, central download management & faster processing 3G Tab is all you will need to be on top of your world.

7 inch Multi-touch Screen:-Your world just got Bigger! With 3G Tab's 7inch sensitive capacitive multi-touch

screen (480 x 800 pixels ) with mere 389gms of weight, it surely is the best

pocket tab available.

Battery Life:-You may run out of time but not with 3G Tab's

battery life as it gives you upto 9 hrs of talktime & 300 hours of standby time. Not only that it also runs on 800 Mhz CPU power just to make your browsing & multitasking experience much more simple & enjoyable.

Cont..Expandable Memory up to 32 GB:-Download & save all your favorite movies, songs, videos & pictures for life as 3G Tab

comes with a Free 4GB Memory card which is expandable upto 32GB so that you never miss a thing.

Dual Camera:-3G Tab's Dual Camera ( 2 MP rear & VGA front ) & video recording features you can tab

through your memories in a flash.

Phone:-

3G Tab is a fully featured mobile phone with FM radio. Be it making a call, SMS to a friend, sharing videos through MMS or enjoying latest chartbusters on FM radio, all this is now just a Tab away.

Wi Fi Hotspot + Bluetooth :- With the 3G Tab, stay connected to the world anytime, anywhere. It’s Wi-Fi

Hotspot feature allows you to connect with upto 5 Wi Fi devices.

Cont…

Live TV :-Never mind if you are stuck at office and about to miss that most important

cricket Match. With 3G Tab's Live TV feature you will never miss a moment of the entertainment world.

Reliance 3G Superior IP Network :-Powered with Reliance 3G’s superior IP network, you can enjoy videos without

buffering/pixilation, live TV without delays, superfast gaming & fastest

uploads and downloads.

Cont…

• Reliance 3G Tab comes pre-loaded with apps for Google (Gmail, YouTube, Maps and Search), popular news websites (ET, TOI and NDTV), entertainment services (BigFlix, Reliance World Online, Reliance TV), and social networking services (Facebook, Twitter and Orkut) in addition to the applications provided by the Android Play Store.

comparison

• Reliance Communications (RCOM) today launched India’s First Operator branded Android 2.3 OS powered “Reliance 3G Tab” just for Rs 12999 at an event in Mumbai.

• Reliance 3G Tab is very similar to Samsung GALAXY Tab manufactured at ZTE for Rcom. It is first operator branded 3G + WiFi tablet launched in India from any telecom operator.

SWOT Analysis

Strength

• Cost Leadership

• Advance Features

• Android

• High performance

• User friendly

• Nice look

Weakness

• Manufactured in China

• Branded by Reliance

• Only available in CDMA

• Deadlocking of tablet

• Unsatisfied service

Opportunity

• Can capture high market share in relatively new Tab market

• Addition of New features

• Can build better looking tablets

Threats

• New Competitor like Akash

• Product can be vanished

• Upcoming technologies.

• Unsatisfied service leading to loss in market share.

Special offersRedefining ‘fully loaded’ Declared as the “Best Value for Money Tab for 2011”, Reliance 3G Tab now

comes with 3 new irresistible offers worth Rs. 1800.

Look no further for maximum entertainment with your very own 7 inch Reliance 3G Tab. Armed with Android 2.3 OS & Reliance 3G’s superior IP network, your internet, multimedia & entertainment experience is surely about to change. It’s small, it’s fast, it’s portable & it’s everything you need to keep a tab on your life.

Display of 3g tab