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Ravikant Sabnavis, Kingfisher Airlines Slide 2 Slide 3 Conversation Community Commenting Collaboration Contribution Product Place Price Promotion Participation The Marketing Ps Slide 4 The NEW purchase funnel 4 Expression Slide 5 Paid Company pays for media space Traditional TV and Print advertising as well as digital efforts such as Paid Search, Display, Video, Gaming, etc. Owned Company owned channels Brand Web Sites, Brand tools and apps, and CRM efforts Earned Consumer created Consumer ratings and reviews. Online conversations.Organic search and traditional (offline) WOM How Should We Be Thinking About Media in Todays Landscape? Slide 6 Slide 7 Movie Association Interaction with winners Raajneeti Engagement on Website Slide 8 Jaipur Literature Festival Interaction @ Airport Baithak @Venue BluiFi Zone @ Venue Slide 9 Slide 10 Force India Formula One Team Academy Along with traditional Media Registration process done online Presence across all online touch points SMS campaign BluFi Zones @ CCD Slide 11 Kingfisher Beer Slide 12 Shoot Your Own Kingfisher Calendar Slide 13