rayan a daniyal cv 2016

Rayan Adam Daniyal Rais born 23rd December 1967 Cell +65 88287826 Email [email protected]

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BRIEF INTRODUCTION

• 21 years of media and marketing communication management experience • 8 years of broadcasting management experience • 15 years in senior management positions • 24 years of grassroots, youth and community involvement and leadership • 8 years of training / coaching, lecturing and public speaking • 4 years of publishing and editorial experience

A. ACADEMIC COMPETENCY Master in Mass Communications (Public Relations/ Film & TV) Griffith University, Gold Coast Campus / Warner Bros Studio Joint-Programme, Australia, 1998 Bachelor of Laws, LL.B (Second Class Honours) University of London, United Kingdom, 1994 Certificate-in-Education, Cert.Ed National Institute of Education, Nanyang Technological University, 1991 [Received placement offer from Griffith University to pursue PhD in 1999 for graduating top in cohort] [Received placement offer from University of Leicester to pursue MSc in Forensic Psychology in 2001]


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B. PROFESSIONAL EXPERIENCE Performance Coach/Trainer The Aspirant Group, Jan 2015 to Present Formulate and develop training programmes in Personal and Business Branding, Media Law, Body Language, Emotional Freedom, Leadership, People Magnet, Team Building, Sales and Marketing and Public Speaking. Training included motivational talks provided under TAG Academy. Director Raistar Media Pte Ltd, Apr 08 to 2014 Established in 1997, Raistar Entertainment was the leading premium concert promoter for A-lister artistes/bands from around the region. Raistar Entertainment has organised over 100 events and entertainment productions at prestigious venues such as Esplanade and Resorts World Sentosa. Raistar Media also took over the reins of iBrand Strategy Group Pte Ltd, a media owner and communications consultancy noted for its publications such as The Aspirant and Selebriti from 2005 to 2009. iBRAND also operated a PR division servicing notable clients that include Republic Polytechnic, CEMS, Tempur, Dr Martens, OTO Bodycare, Singapore Sports Council, Park Group Hotel, National Library Board, Boncafe and Nation. www.raistar.com.sg Channel Consultant Starhub Cable Vision Pte Ltd, May 07 – Apr 13 Led the launching of Sensasi as the first Malay entertainment cable channel in Singapore under StarHub. It reached the highest subscription rate among all other non free-to-air Malay channels in Singapore within 2 years of operation. Sensasi now operates on an 24-hour programming per day with a mix of local, Malaysian, Indonesian and foreign-dubbed content. Vice President MediaCorp Pte Ltd, Sep 05 – Mar 07 Providing leadership to the 18-strong staff in Suria Network Programming and Promotions. Managing an annual PSB funding of $17m and G-toG broadcast collaborations. Established the Artiste Management Unit and guided Suria through a phase of change in its programming and promotions strategy resulting in new genre creations and programme formats, record breaking ratings and new income-generating initiatives.


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CEO The Advocate Group (TAG) Jun 03 – Aug 05 Taking TAG by Dentsu independent and building up core competencies in Brand PR and Advocacy Communication under an Integrated Brand Communications multi-nationals agency. Managing a team of 10 consultants with average billings of $80,000 per month, TAG has moved to be one of the most recognizable homegrown PR agency with clients that include AXS, Braun Buffel, Bruno Magli, Cathay Pacific, Alfa Romeo, Lamborghini, Lotus, 3M, Wacoal, Advanced Medical Optics, Bayer Healthcare, Lion Corporation, AXS, Italian Trade Commission, Taiwan Tourism Bureau and Singapore Maritime Foundation. Director, Strategy & Client Services Dentsu Singapore Pte Ltd, Mar 02 – Jun 03 Headhunted to lead and grow a new service division within Dentsu Singapore specializing in Brand PR. TAG by Dentsu completes Dentsu’s palette of communication offering. A member of Denstu Executive Committee with responsibilities that include building cross-discipline opportunities and promoting Singapore office in Dentsu’s global reach publications. Clients counseled include Carlsberg, Panasonic, Canon, Haach, Braun Buffel, Cathay Pacific and Pioneer. Field Intelligence Officer Security & Intelligence Division (SID), Ministry of Defence, 00 - 2002 Senior Consultant, Corporate & Technology Practice Ogilvy Public Relations Worldwide - Ogilvy & Mather, Dec 00 – Jan 02 Team Leader in corporate account servicing acting as the agency key interface with global, regional and local clients. Clients counseled include Nokia, StarHub, Manugistics, TradeCard and Pfizer SEA. Manager, Corporate Practice Burson-Marsteller (SEA) Pte Ltd, Apr 99 – Nov 00 Senior Consultant in the world’s No. 1 PR consultancy and Singapore’s largest Corporate Practice. Recruited by Hong Kong regional office, Clients counseled include Citibank, Caltex. InterGen, 3COM, 3i, Acer, University of Chicago GSB and Channel NewsAsia, Channel Manager Singapore Television Twelve Pte Ltd, Jun 95 – Sept 98 Spearheading and managing Prime 12, Singapore’s first multi-lingual channel. Oversee various functions including programming & scheduling, programme acquisition, censorship, subtitling, live and co-productions, news and local


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productions. Built the operational team from 2 staff to 15-strong broadcasting executives. Legislative Assistant Singapore Parliament, 91 -97 Assigned to Mr Mr Umar Abdul Hamid, Member of Parliament for Ang Mo Kio GRC duties include assisting him in the Meet-the-People session as chief writer, parliamentary research, speech drafting and protocol management. Education Officer Ministry of Education, 89 – 93 Specializing in the teaching and curriculum development for Humanities-based subjects such as English, Literature, History, Malay and Physical Education. Last posting at Damai Secondary School. C. INDUSTRIAL RECOGNITION FOR PROFESSIONAL STANDING Chairman, Asian Broadcasting & Media Conference 31 May 99, The Oriental Hotel - Organised by Asia Business Forum Public Relations Consultant, MIPASIA 98 (International Film & TV Market) 10 – 13 Dec 98, Suntec Convention Centre - Appointed by Reed Midem Organisation, Paris Speaker, Cyberspace Law in Public Relations 18 Jun 99, Crowne Prince Hotel – Invited by the Institute of Public Relations Singapore Speaker, Essential Laws in Public Relations 6 Aug 99, Hotel Grand Central – Invited by the Institute of Public Relations Singapore Speaker, Legalities in Public Relations – Practitioners Rights and Liabilities 25 Jul 2000, IF Building – Invited by the Institute of Public Relations Singapore Lecturer, Diploma in Public Relations Management 1998 – Current, Hilton International – Engaged by the Institute of Public Relations Singapore


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Lecturer, BA in Mass Communications (Media Law) 1999, BPI International – Sponsored by Curtin University of Technology, Australia Lecturer, Higher Diploma in Mass Communications (Media Research) 2000, IBMEC – Moderated by Griffith University, Australia Lecturer, BA in Mass Communications (Development of Singapore Media) 2000, IBMEC – Moderated by Griffith University, Australia Chairman, Strategic Public Relations Conference 9 Oct 03, Swissotel Merchant Court – Organized by Pacific Conferences Trainer, PR Agency Management 10 Feb 04, 11 Sep 04 and 20 Apr 05 – Invited by the Singapore PR Academy Trainer, Power of Branding 19 Jan 05 – Invited by the Singapore PR Academy Judge, Asian Television Awards, Kuala Lumpur 29 – 31 Aug 06 – Invited by TVAsia Chairman, Threats and Terrorism affecting the Hospitality Industry, SAE Security Conference 2012 7 -9 Nov 12 Singapore Expo – Invited by Global E2C Speaker, Body Language for Successful People 5 Jul 2013 Singapore Management University – Highway to Wealth Programme Co-Speaker, ‘Aku Bangkit’ Motivational Series Oct – Dec 2014, TBQ & TAG Course Developer and Trainer, Network Development & Growth Jan 2015 Intake, Gold Minds Club Panel Speaker, ASEAN Economic Community Roundtable Forum 12 Feb 2015 Institute of Diplomacy and Foreign Relations, Malaysian MFA Trainer, Customer Service & Crisis Management 26 Feb 2015 Alkaff KM Mosque Lecturer, Power of Personal Branding March and December 2015, Asia e University, Kuala Lumpur


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D. OVERSEAS EXPERIENCE / INDUSTRIAL ATTACHMENT Bandar Sri Begawan, Brunei Darussalam As STV12 Representative to Sukmairama IV, (Joint-Live Telecast) 1996 Kuala Lumpur, Malaysia As STV12 Representative to the Malaysian Film Festival, 1996 Cannes, France As STV12 Programme Buyer to MIPCOM 96’ (International Film & TV Market) 1996 London, UK As STV12 understudy delegate to BBC, 1996 Hong Kong As Singapore Pavilion Delegate to MIPTV 97’ (International Film & TV Market) 1997 Gold Coast, Australia MA programme practical attachment Warner Bros Movie World, 1998 New York, USA As MediaCorp delegate to Promax, 2006 E. PROFESSIONAL COURSES SUCCESSFULLY COMPLETED National Physical Fitness Award (NAPFA) Scheme Tester’s Course - Certificate Singapore Sports Council, 20 Apr 1992 How To Handle Employees With Attitude Problems - Certificate of Completion CareerTrack, Oct 95 Presentation Skills - Certificate Rogen Communications Skills Workshop, 30 Nov – 1 Dec, 1995 Six Thinking Hats by Edward De Bono - Certificate of Merit Practical Thinking Training Inc, 12 Dec,1995 Marketing Research for Decision Makers - Certificate NielsenSRG & The Burke Institute, 3-4 Jun, 1996


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Latest Thinking on Positioning - Certificate of Participation RCS & Singapore Institute of Management, 6 Jun, 1996 Leadership Teambuilding Programme - Certificate of Participation Service Quality Centre, 29 Oct 1996 Service Excellence Retreat - Certificate of Participation Service Quality Centre, 29 – 30 Nov,1996 Basics of Financial Management - Certificate of Participation Singapore Institute of Management, 8-9 Jan, 1997 Essential Corporate Understanding – Certificate of Participation Singapore Institute of Management, 7 Jan, 1998 Successful Mergers and Acquisitions - Delegate Key Media, 29 Jun 2005 Business Financial Management – Certificate of Participation Nanyang Technological University, 25 Apr, 2006 Licensed Private Investigator Perform Investigation Activities in compliance with Regulatory Framework, Dec 2010 F. ACKNOWLEDEGEMENT / APPRECIATIONS Certificate of Appreciation For Dedicated Voluntary Service to the Resident Committee - People’s Association, 1 Jul 1997 Certificate of Participation For Contribution to the Success of the National Day Parade 1995 – Ministry of Defence, 1995 G. PROFESSIONAL MEMBERSHIPS AND AFFILIATIONS Ordinary Member (MIPRS) Institute of Public Relations of Singapore - since 97


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Ordinary Member (MMDIS) Management Development Institute of Singapore - since 97 Ordinary Member (MMIS) Marketing Institute of Singapore - since 97 Associate Member (AMSIM) Singapore Institute of Management - since 97 H. SELECTED BIOGRAPHY OF LEADERSHIP APPOINTMENTS Student Councillor & ECA Secretary, 18th Institute of Education Student’s Council, 89 - 90 President, Islamic Fellowship Association, Youth Wing, 89 – 91 Assistant Youth Leader, Singapore-Malaysia 1st National Youth Exchange Programme, Dec 91 Chairman, Young PAP Kebun Baru Branch, 91 - 95 Secretary, Young PAP Central District, 91 - 93 Regional Coordinator, National Youth Achievement Award, 92 - 98 Assistant Treasurer, Geylang West Zone 3 Resident’s Committee, 95 - 97 Chairman, Majlis Pusat Youth International, 98 - 06 Council Member, National Youth Council, 99 - 01 Secretary-General, Southeast Asia Muslim Youth Organisation (SAMYO), 00 - 04 Organising Chairman, Interfaith Youth Camp, 2004 Member, Board of Directors, Yayasan Mendaki, 07 - 08 Member, Malay Language Promotions Committee (MOE), 2005 Vice President, Central Council of Malay Cultural Organisations Singapore (Majlis Pusat), 91 - 11


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Member, Films Consultative Committee (MICA/MDA), 05 -06 Member, Internet & Media Advisory Committee (MICA/MDA), 07 - 11 President, Supernatural Investigation and Research Society, 06 - Present President, Singapore Malay Artistes Association, 10 - Present Corporate Representative Member, People’s Association, 2010 Member, Board of Directors, United Nations Association of Singapore, 2011 Co-Author, Reflections from the Frontlines, Published 2011 Vice-President, Johor-Singapore Community Care Association, 12 – 14 Director, Center for Leadership and Youth Development, 13 – 14 Author, A Thousand Pearls, Published 2014 Electoral Candidate for Tanjong Pagar GRC, General Election 2015 I. SPECIAL MENTION Invited by the Malaysian Ministry of Foreign Affairs to represent Singapore in presenting the business community views and concerns at the ASEAN Economic Forum Meeting in Kuala Lumpur, Nov 2014. J. REFEREES Associate Professor Dr Allan Edwards, Head of Discipline, Faculty of Health, Canberra University Tel: +612 62012586 Email: [email protected] Mr Richard Tan Kok Tong, Director of Communications and International Relations Division, Ministry of Family and Social Development Tel:+65 63548710 Email: [email protected] Mr Hamid Abdullah, CISA, CPA, FIIA Singapore, Audit Director, Auditor-General’s Office Singaproe Tel: +65 63554605 Email: [email protected] Dr Rahim Layman, Senior Scientist, Institute for Infocomm Research A*STAR Singapore Tel: +65 64082000 Email: [email protected]