raze-on tobacco 101
DESCRIPTION
Raze-On Tobacco 101. Key Messages. Most people don’t use tobacco Tobacco kills Nicotine is addictive The tobacco industry targets youth. Tobacco Use in Teens. 80% of adult smokers start before the age of 18 33.9% of high school students use some form of tobacco - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/1.jpg)
Raze-On
Tobacco 101
![Page 2: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/2.jpg)
Key Messages
• Most people don’t use tobacco• Tobacco kills• Nicotine is addictive• The tobacco industry targets
youth
![Page 3: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/3.jpg)
Tobacco Use in Teens
• 80% of adult smokers start before the age of 18
• 33.9% of high school students use some form of tobacco
• Roughly 1/3 of them will die from tobacco-related illness
• Smoking among high school seniors reached a 19-year high of 36.5 percent in 1997, and is starting to come back down
![Page 4: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/4.jpg)
Tobacco Use in WV
Tobacco use among youth is declining:
33.7% of high school teens smoke 20% drop from 42% in 1999
21.5% of high school boys use spit tobacco 19% drop from 26.5% in 1999
13.4% of high school students smoke on school property 30.2% drop from 19.2% in 1999
YTS and YRBS
![Page 5: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/5.jpg)
Tobacco Use in WV
Tobacco use among youth is declining:
16.3% of middle school students smoke 9.9% drop from 18.1% in 2000
12.9% of middle school boys use spit tobacco 13% drop from 14.9% in 2000
YTS and YRBS
![Page 6: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/6.jpg)
Prevention is Critical• Tobacco use is the leading cause of
preventable death in the U.S., causing over 400,000 deaths a year
• If youth are prevented from smoking in their teens, they are much less likely to start as adults
• CDC calls tobacco use prevention programs for youth “…an ethical imperative”
• CDC has reclassified tobacco use as a pediatric disease
![Page 7: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/7.jpg)
Sticky Man
![Page 8: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/8.jpg)
Tobacco Chemicals
• There are approximately 600 ingredients in cigarettes, that when burned, create 4,000 chemicals.
• 200 are known poisons• At least 40 are known
carcinogens
![Page 9: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/9.jpg)
Chemical Composition
Why are the chemicals there?• Intentional—an additive for flavoring,
combustibility, and for absorption• Incidental—occur as a result of the
processing of tobacco and making of cigarettes
• Chemical reaction—occur as the result of the burning of the cigarette
![Page 10: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/10.jpg)
Chemical Match Game
![Page 11: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/11.jpg)
What is Addiction?
• A substance is considered addictive if:– there is compulsive use despite
knowledge of harm– it is reinforcing (the user believes
it helps them in some way)– the user develops tolerance over
time– the user becomes dependent
![Page 12: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/12.jpg)
What is Addiction?• Nicotine is the addictive substance in
tobacco• Nicotine changes brain chemistry by
causing development of new nicotine receptors in the brain
• More receptors mean increased craving for nicotine
• Memories and behaviors can stimulate receptors to demand nicotine
• Brain changes are permanent, even after smoker quits
![Page 13: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/13.jpg)
Rates of Addiction
0
5
10
15
20
25
30
35
Alcohol Cocaine Heroin Tobacco
![Page 14: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/14.jpg)
Tobacco Kills…
Tobacco 442,000
Secondhand Smoke 63,000
Alcohol 105,000
Cocaine & Crack 3,300
Heroin & Morphine 2,400
Car Accidents 25,000
Homicide 22,000
Suicide 31,000
Fires 4,000
AIDS 33,745
442,000
![Page 15: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/15.jpg)
The Sound of Death
![Page 16: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/16.jpg)
Master Settlement Agreement
•Lawsuit filed by 46 U.S. states and 5 territories. Settled in 1998.
•$206 billion over 25 years•Marketing and promotion
restrictions
![Page 17: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/17.jpg)
Big Tobacco’s Response
• Tobacco advertising spending increased 67% from 1998 to 2001!
• Companies spend $11.22 billion annually.
• That’s $30.7 million a day• OR $1,279,166 per hour
![Page 18: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/18.jpg)
Philip Morris
• “Today’s teenager is tomorrow’s potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their teens…The smoking patterns of teenagers are particularly important to Philip Morris.”
![Page 19: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/19.jpg)
RJ Reynolds
• “Evidence is now available to indicate that the 14-18 year old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained in the long run.”
![Page 20: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/20.jpg)
Brown & Williamson
• “Kool’s stake in the 16 to 25 year old population segment is such that the value of this audience should be accurately weighted and reflected in current media programs…all magazines will be reviewed to see how efficiently they reach this group.”
![Page 21: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/21.jpg)
Lorillard Tobacco
• “The base of our business is the high school student.”
![Page 22: Raze-On Tobacco 101](https://reader036.vdocument.in/reader036/viewer/2022062518/56814046550346895dabba58/html5/thumbnails/22.jpg)
U.S. Tobacco
• Cherry Skoal is for somebody who likes the taste of candy, if you know what I am saying.”